social media as a tool for developing and empowering women
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Presentation given with Ciji Heiser at the 2013 NASPA Annual Conference in Orlando, FL March 2013TRANSCRIPT
Tweet with Us! #NASPA13 #wlsalt
Social Media as a Tool for Developing and Empowering Women
For Presentation at the 2013 NASPA Annual Conference Ciji Heiser (@cijiann) University of North Carolina at Chapel Hill Melissa Robertson (@melpels) Purdue University
Tweet with Us! #NASPA13 #wlsalt
Overview
• Why We’re Here
• Self-Assessment
• Needs of Women in Higher Education & Theory
• Finding and Giving Empowerment
• Social Media as Tool for Empowerment & Gains
• Discussion and “IRL” Examples
• How to Get Involved
Tweet with Us! #NASPA13 #wlsalt
Tweet with Us! #NASPA13 #wlsalt
The Power of WISA “It’s no surprise that we continue to hear issues such as mentoring, sponsorship, work-life negotiation, negotiation skills in general, career advancement, and intersections of identity all come to the surface.”
“…a WISA woman commented about how people shy away from claiming the term “feminist”. Others shared that owning their feminism actually empowered them to embrace their own identity more fully, and spurred them to activism.”
Tweet with Us! #NASPA13 #wlsalt
Tweet with Us! #NASPA13 #wlsalt
“A Voice at the Table…” “Social media has given me a voice at the table, connected me with inspirational professionals, expanded my network, helped me connect with my current job, and been a composite of resources. I have tutored students, presented at national conferences, written papers, and coordinated professional association social media accounts; I know the value of this tool.” – Becca Obergefell
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“Twitter Taught Me to Stop Apologizing…”
“Well, I was thinking that we
should…”
“I believe that we could…”
“I think that it might be better if…”
Do any of those sound like
statements that would stop you in
your tracks?
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Social networking provides a safe haven, or rather, a “laboratory” for exploration
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#WISA Blogs
#WLSalt
#WLI
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For women not as compelled to network in person, social media networking provides a motivating stepping stone, or a tool, to learn appropriate methods of connecting….
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“Rather than going home and
curling up on the couch with a bowl of ice cream, I can curl up in a
#hashtag where people are saying encouraging and supportive things and walk away with something more constructive, that I can do something with, the next day.”
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How to Get Involved…
• Just jump in! This is your
community!
• Engage and interact with
Twitter and Facebook users
• Blog
• Participation in Knowledge
Communities, Committees,
etc…
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Presenting Your Best Self
• Twitter Bio: 160 characters – who you are, what you
do, what you enjoy, and a link
• If using professionally: Institution, link to
blog/Facebook/LinkedIn, Strengths and/or MBTI
• Separate the “trash” from the “treasure”
• Do spot checks on who is following you
• Google your name and Twitter handle occasionally
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What Are You Showing the World?
Tweet with Us! #NASPA13 #wlsalt
What Are You Showing the World?
Tweet with Us! #NASPA13 #wlsalt
Networking Professionally
• Building and participating in community
• Making Connections
• Giving and asking for introductions
• Participating in conversation
• Asking and answering questions
• Recognition and motivation
• Book, article, and resource recommendations
• Pre-Conference Networking & Tweet-Ups!
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Join us for coffee and conversation at the Women in Student Affairs Tweet-Up!
Tuesday, March 19th 5:30pm Just after the
Annual Business Meeting
Starbucks on the Lobby Level of the
Orlando World Center Marriott
See you there!
http://www.facebook.com/WISA.KC http://twitter.com/wisa_kc NASPA l Women in Student Affairs (WISA) www.delicious.com/WISA www.wisakc.com #wisa #wisakc
Questions? Contact Melissa Robertson - Twitter @melpels - [email protected]
Let’s Stay Connected…!
Ciji Ann Heiser University of North Carolina – Chapel Hill @cijiann
Melissa Robertson Purdue University @melpels