social media and university advancement
DESCRIPTION
Jason Falls's keynote slides for CASE Kentucky on University Advancement and social media.TRANSCRIPT
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Successful Support Through Social
How social media changes advancement
… and how it doesn’t.
CASE Kentucky
LouisvilleDecember 9, 2010
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Image: Lisa F. Young on Shutterstock.com
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Image: Lenkadan on Shutterstock.com
Socialmedia
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History & History & PhilosophyPhilosophy
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The Cluetrain Tenets The Cluetrain Tenets
1. Markets are Conversations
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.
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The Cluetrain TenetsThe Cluetrain Tenets
25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationship
39. The community of discourse is the market.
40. Companies that do not belong to a community of discourse will die.
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People Are Running From ThisPeople Are Running From This
Image: Miguel Angel Aparicio on Shutterstock.com
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They Want ThisThey Want This
Image: Dr. Starbuck on Flickr
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Relevance
Links to related material
Easy to share content
Ability to comment
Follow on Social Media channelsPew Internet &
American Life Project
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Conversational Marketing success occurs Conversational Marketing success occurs when our genuine participationwhen our genuine participation
(that not motivated by marketing goals) (that not motivated by marketing goals)
earns our audience’s permission earns our audience’s permission to share information that is.to share information that is.
Conversational Marketing success occurs Conversational Marketing success occurs when our genuine participationwhen our genuine participation
(that not motivated by marketing goals) (that not motivated by marketing goals)
earns our audience’s permission earns our audience’s permission to share information that is.to share information that is.
Image: Igumnova Irina on Shutterstock.com
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Image: Jozef Sedmak on Shutterstock.com
We Must Build TrustWe Must Build Trust
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Image: Synthmaniac on Shutterstock.com
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Free Tools Google Alerts Twitter Search Social Mention Icerocket Technorati
Paid Tools Lithium Radian6 Sysomos Alterian SM2 uberVu
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85%of all Internet
transactions begin with search
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Image: Shutterstock.com
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Professional Oriented Social Networks
Blogging/Providing Content
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Help Alums Find Jobs
Connect Alums With Each Other
Connect Seniors With Mentors
Provide News & Updates In Their Relevant Channels
Cultivate Relationships With The Vocals
Collecting Content
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Image: Louis Francisco Cordero - Shutterstock.com
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Image: Louis Francisco Cordero - Shutterstock.com
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Images: Marekuliasz on Shutterstock.com
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Fundraise With A Specific Project In Mind
Short Time Frames Are Better
Identify And Incorporate Influencers
Prioritize Activities Along A Timeline
Use Viral Potential Of Fundraising Tools
Define Strategies, Deadlines, Measures
Thank People (Publicly If Appropriate)
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Building Relationships
Nurture Them To Fruition
Prepare Relevant Asks At Relevant Times To The Relevant Audience
And remember …
Social Media Doesn’t Raise Money
People Raise Money
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Thank You!
Jason FallsPrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
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