social insights powering advancement with boston university
TRANSCRIPT
Social Insights Powering Advancement
Register Today!
EverTrue 101: The Basics of Using EverTrue
Tuesday, Nov. 7 at 2 p.m. EST
evertrue.com/webinars
Stephanie QuinnDirector of Annual Giving
Boston University
Kristy KimeAssociate Director of Online Engagement
Boston University
Your Hosts for Today’s Webinar
Mike NagelCustomer Marketing
ManagerEverTrue
Phil DiMartinoAssociate Director of
Annual Giving Boston University
EverTrue is the Leading Advancement Automation Platform
What is Advancement Automation?
Best-in-ClassIntegrations
Holistic View of Every Prospect
No Silos: Streamlined
Collaboration
Real-time Insights
Advancement automation software enables you to fundraise
intelligently and effectively.
EngageIdentify Prioritize Raise Measure
Social Insights Powering AdvancementPhil DiMartinoAssociate Director of Annual Giving, Digital Programs
Kristy KimeAssociate Director, Alumni Online Engagement
Stephanie QuinnDirector of Annual Giving, Direct Marketing
Your Alumni Are Online
328 million monthly
800 million monthly
106 million monthly
200 million monthly
Video is the Preferred Medium
• Video will represent 82% of consumer internet traffic by 2021
–Cisco
• Mobile now represents 70% of all digital media time
–Comscore
• 17% of 2016 online donations made on mobile devices
–Blackbaud
• 7.9% increase in online giving in 2016 (8x overall growth)
Mobile is Growing
Say “thanks” with puppies—as much as possible.
• Shared strategy and goals
• Partnership in execution
• Successful 1st event
• Kept it going!
BU’s 1st Giving Day
Year-Round Content
Year-Round Content
77% conversion rate!
Engagement to Giving
With EverTrue:• Validate
strategy• Identify
engaged alumni
• Build segments for online and print appeals
360° Campaign
Results• 450+ new unique donors
to the campaign• Doubled crowdfunding
goal at $20,250• Inspired VIP giving• Added nearly $100k to
fund
Quick Tip
Learn more at: evertrue.com/platformplaybook
Terrier Socks•
•••
Quick Tip
Learn more at: evertrue.com/platformplaybook
Giving Day 2017• $2.3 million
raised• 11,604 gifts• 2.45 million social
reach• 380 social
ambassadors (52% growth y/y)
Giving Day 2017• Personalized video –
segmented engagers• 49% open rate• 7% click-through rate• Surprise and delight:
“There’s no way I wasn’t going to donate today after seeing the video!” – Beth S (‘85)
Quick Tip
Learn more at: evertrue.com/alumnirelationsplaybook
Social for Events• Use events and social
posts to identify affinities
• Learning audience registration behavior
• Combine social and targeted email efforts
Coming Soon!
Engagement Scoring
BU Theatre• 28,169 views• 61,982 reach• 1,535 reactions• 135 comments• 145 shares
Pipeline for Major Gifts• ID’ing potential
donors who don’t have theater degrees
• 600+ prospects for sustainability
• Prioritizing outreach for donor events
Supporting Scholarships• Content strategy
aligned with institutional priorities
• Consistent experience and branding
• Multi-channel appeal for fiscal year end
• Gifts to current-use scholarships up 15%
Quick Tip
Learn more at: evertrue.com/platformplaybook
Onward & Upward • Evaluate and evolve social content seeding to build lists
• Use engager segments in new ways (call center)
• Leverage as part of 1st Year Out and Recent Graduate strategy
• Adopt new EverTrue features
• Keep collaborating!
Thank You!Phil [email protected] | @phildimartino
Kristy [email protected] | @kris4144
Stephanie [email protected] | @stephquinn7
EngageIdentify Prioritize Raise Measure
This is Advancement Automation
Best-in-ClassIntegrations
Holistic View of Every Prospect
No Silos: Streamlined
Collaboration
Real-time Insights
Q&A
Thank you, BU!