social media and third party sites
DESCRIPTION
Social Media and Third Party sites how to create a strategy to take advantage of them.Paul RedfernCASE Communications Marketing and Technology Conference April 2009TRANSCRIPT
Social Media and Third-Party Sites: How to Create a
Strategy to TakeAdvantage of Them
CASE Communications, Marketing, & Technology Conference
April 2009
Social Media and Third-Party Sites: How to Create a Strategy to TakeAdvantage of Them
Social Media Strategy Plan“This plan will include a social media overview and go further into outlining the steps necessary for implementation. This plan is an extensive project that includes site visits and is for the school that’s ready to jump in to social media.”
Webinars“Developing an Effective Social Media Strategy for Student Recruiting”
Today
Three Simple First Steps• People• Gettysburg.edu• Education
Gettysburg Examples• Presidential Announcement• Class of 2013 - Admissions
People Around the TableThe RIGHT People Around the Table
Senior Leadership Team
Enrollment
DevelopmentCommunications
Education
• Senior Leadership– President’s Council summer web meeting
• EES Division– Content Team
(Web Communications/Admissions/PR)– Administrators
• Web Task Force– Retreat– Follow up discussions
Rolling out a new president at Gettysburg College
• Planning (be strategic, be focused, be everywhere)
• Timing• Collaboration• Trust
Planning:
strategic and
tactical
Text Message campaign
• Fall 2008: Started planning
• Jan 15, 2009 Advertised in Alumni Magazine
• Feb 1 , 2009 Advertised in Alumni and Parent E-newsletter
E-communication
Video and YouTube
•Be Consistent•Be Creative•Be Courageous
(have fun!)
Questions
Paul RedfernDirector of Web Communications & Electronic Media
[email protected] @coachfern http://highedwebmarketing.wordpress.com