social media and stuff
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Social Media,Cloud storage,
and the interwebzfor beginners
Prepared by Mike K Smith
Wednesday, 27 April 2011
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“Social”?
Things you like
ThingsI
like
Conversationstarters
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“Social”?
Things you like
ThingsI
like
Discovery
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“Social”?
Things you
know
ThingsI
know
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“Social”?
Things you
know
ThingsI
know
Research
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Cool things happen when we start
conversations and share what we know...
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...even better stuff happens when we can
benefit from each other’s knowledge.
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Used to be we got our news, reviews, information
from newspapers, TV, Radio...
“Traditional” media
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Now we can get just as much (perhaps more)
from the internet.FASTER.
“Let me Google that for you...”
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The online world is now HUGE...
500 MILLION Facebook users (US population = 300M)156 Million on Twitter
4 BILLION photos hosted on Flickr95% of companies use LinkedIn to find employees
78% if people trust recommendations of other consumers
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Previously: How did you know if a book, film, CD, hotel, car,
household appliance was any good?
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Now: Online reviews exist for pretty much
ANYTHING.
Amazon, Tripadvisor, WhatCar, WhatHifi, TrustedReviews, etc.User contributed reviews.
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Social media gives YOU a voice to recommend,
review, criticise, complain.
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Knowledge is now social...
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Remember these?
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Now this:
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OK. I’m convinced. Let’s get started.
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OK. I’m convinced. Let’s get started.
Woah... wait a second.WHAT do you want to talk about?
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Specialist or generalist?Concentrate on one topic / theme?
Talk about everything / anything?
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Be real.Talk about things you care about.
Share information.
Write a diary.
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Broadcast or Conversation?
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Do I allow comments?No comments = BroadcastComments = Conversation
Comments can be troublesome...Can lead to editorial decisions.
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OK... I want a blog!
Gimme!
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Website hostOR install on your own website.
Rich feature set.
Large user group.
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Website host.
REALLY simple to use.(You now how to email stuff, right?)
Formats content to look great:Text, Pictures, Video, Links, Documents.
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“micro-blogging”
“Follow” people who are interesting
They don’t have to follow back
Broadcast AND conversational
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Broadcast...
Companies letting people know what
they’re doing.
Not much conversation
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Conversation...
@username alerts the other person that you have mentioned
them.
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RT = RetweetPass on somebody else’s
comment to your followers.#hashtag = searchable string for topics
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Mixture
Very effective for engaging with
listeners
Growing business
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SPAM!
Twitter also suffers from spam.
You can block accounts and
report if necessary.
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Getting Started...
“Follow” people who are interesting
Watch intially (lurk!)
Engage in conversation
Be interesting!
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For the love of all that is Holy...
DON’T spend your time trying to get celebrities to follow you or mention you...
It’s REALLY dull.You’re MUCH more interesting than that.
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The Twitter network
People you
follow
People who
followyou
You
Hence the RT.Share what you like with others.
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Twitter as filter / finderI LOVE music & films
People I follow recommend music / films / books / YouTube clips / anything.
I can then follow up and have a listen.
DISCOVERY...
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Twitter as filter / finderMany people use Twitter for quick answers:
Where can I get Vegan food near Leicester Sq.?
Booking house concerts in US May - June.
How do I archive email on an iPad?
What’s the best Twitter client for Android?
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scrapbook for/of friends
“Friends” mutually agree to follow each other.
Share as much or as little as you like.
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Facebook as a business...
Facebook can store and share a LOT of information about who you are, what you like, contact details etc.
CONSIDER how much you want to share.Examine your account Privacy settings carefully.
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For me: Facebook is for friends only
People I know and trust.
NOTHING is shared outside this group.
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“Professional Facebook”
Professional contacts
Professional interest groups (Pharmacometrics, ACOP, PAGE, R Users)
Online “CV”
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You as a professional
What are you interested in?
What are your specialisms?
What can you offer others?
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Look beyond the networking...
Contribute to discussions
Share information
Advertise what you do, and show how you do it.
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RSS = NewsRSS Readers aggregate / collate news feeds
Automatically update
Text, pictures, audio (podcasts), video
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Where you see this sign:
Click to add the link to your favourite reader
Or copy the URL for the website into your reader.
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On-line readers
Software readers
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Some websites collate for you...
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Cloud resourcesAKA places to store your stuff online and share
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Bookmarks(You know how it’s a pain in the bum
when you move from one PC to another and need to reload your bookmarks?)
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Tags
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Tags are useful to categorise stuff
Bookmarks, blog entries, photos, music,...
Makes it easier to filter content
Share only a specific kind of content.
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Then your RSS feed can wind up in useful
places...
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Papers / Manuscripts
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Pictures, photos
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Audio
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Music Discovery
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Video
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Events / scheduling
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Project planning
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Notes, pictures, etc.Web interface & software
Syncs across all platforms (web, computer, iPod etc.)Access it anywhere.
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Anything...(Personal backup)
Web interface & software
Upload stuff.
Syncs across all platforms.Access it anywhere.
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WebsitesDocuments
BlogsEmail
Calendar, etc.Wednesday, 27 April 2011
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Chrome Operating System
Everything in the cloud
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The best tools work and sync across
multiple platforms:web, desktop, handheld
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You got an app for that?
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HOLD UP!All of these tools are social too...
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Finding out what sites other people have bookmarked using a given tag
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Shared access to folders on Dropbox
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Advice for getting started:ListenEngageBe Real
Be RespectfulHave Fun
Courtesy of Espresso: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
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