EVALUATION QUESTION 3

DIFFERENT TYPES OF MEDIA

Cinema- The production of films as an art or industry or a theatre where films are shown for public entertainment.

Television- A system for converting visual images with sound into electrical signals and displaying them on a screen.

Film festival- An organised event at which many films are shown

CINEMA

My local cinema is the Odeon in Guildford. As can be seen, there is a plethora of different genres all aimed towards the same age. The genres are action (assassin’s creed), fantasy (A monster calls) and drama (collateral beauty). Most of these films are aimed at children-young teens, which tells me that this cinema is mostly visited by children who are most likely to go with their parents. We can tell this by a lack of thriller and horror films, which would be more popular among late teens and adults.

The films to the left all follow the same pattern of the last slide; all of them are different in their genres but similar in their target audience. For instance, Fantastic Beasts is a 12A and so is passengers. Not too many teens would want to watch this as they’d be much more interested in the movies on the screenshot to the right, that have a higher age rating and are lower down the page. The movies that are more likely to be visited are at the top of the page, the fantasy or action movies for 8-12 year olds (or maybe even younger) that are typically accompanied by some type of parent. The movies that are less family friendly rest at the bottom, with 15 age ratings, they’re movies like ‘Why Him’ and ‘Silence’, the ones that have a smaller appeal to smaller children that would visit with their families, earning the cinema more tickets.

The Woking ambassador’s cinema’s website works in the exact same way to the Odeon in Guildford, with the movies that the cinema knows are going to sell tickets to whole families at the top and the movies that are considered to be much more adult further towards the bottom. The movies may be in a different order, but the two 15 rated movies are right at the bottom still. Considering the fact that our movie is not only a thriller, but is targeted towards 18-20 year olds, which would put it at the bottom of the page, where it’s pretty much out of sight and will not sell as well as, say, Disney’s Moana despite being shown in the same cinema.

This independent cinema mostly shows movies that have a more mature genre, such as dramas or thrillers. These movies are not only very recent, but are not shown by Odeon or the Ambassadors cinema in Woking, which makes it very unique and rather appealing. The layout of these pages are also very different to those on the other cinemas, as there is no real order to the films and where they are placed on this page.

This cinema is more interested in showing the higher quality films (in terms of ratings, for example, Paterson has a 95% rating on rotten tomatoes) than the earlier mentioned cinemas. This cinema would be a point of interest for movie goers that want the best experience possible when watching a movie, and the movies are aimed at an audience of about 15 and older.

There are few films in this independent cinema, and again, it seems to as if the films on display are for a much older audience. Much like the other independent cinema, BFS has got not much order to the movies on the page here.

The Cannes Film Festival is an annual film festival held in Cannes, France, which previews new films of all genres from all around the world. The list to the left shows some of the movies that were shown at the 2016 Cannes Film Festival. The audience stretches internationally, so these movies come from everywhere around the world. Showing our movie here would be again, a setback, as the competition is breathtakingly vast.

This film festival is considerably smaller when compared to Cannes film festival, showing a total of 3 movies this year, which would mean a much smaller audience. The main genre between these three movies seems to be drama. This would be a better place to show our thriller as there is a lot less competition. However, the audience is also much smaller, so the awareness of the movie that we need is much less likely to come about

These are the thrillers throughout the past few days. There are not many thriller movies being shown on TV recently, as Christmas has just passed and There are more family friendly Christmas movies tan there are Christmas thriller movies.

In the Odeon, there is large viewership because of such a massive audience.  On the other hand, my research leads me to believe that our movie will not be publicised by Odeon very well, as this brand of cinema prefers to sell tickets to full families that want to see family friendly movies. Thus, ticket sales would more than likely got to those movies

ODEON INDEPENDENT CINEMAS

independent cinemas can attract the proper target audience that we need. Less famous directors are given a much larger chance to shine, but these cinemas are less famous than other larger cinemas such as Odeon.

Cannes is an International film festival so more people will attend, when put next to the much smaller Edinburgh film festival. The massive competition could backfire, as some people could be more interested in the movies with the big names rather than other movies with less established stars, just like the Odeon cinema.

CANNES FILM FESTIVAL

Despite the much, much smaller competition, the Edinburgh is still a risky place to release a movie. Because the audience is so small, the film’s going to get very little exposure in the public eye.

EDINBURGH FILM FESTIVAL

International audience, so more people are watching at home.  There is a chance for the movie to become popular among the public due to international viewing. There is a possibility that people don’t watch your film, as it would be much later at night, due to it’s age rating.

TV

From my researched, the one method where the advantages outweighed the disadvantages was the TV option. It’s much easier to get to the wanted target audience, which is 18-22 year olds