Social Media and Small Business

Small Business Action Council

Rome Chamber of Commerce

Tuesday, November 10, 2009

What is Social Media?

Social Media is simply, people having conversations with each other and sharing information through online

channels

Leaders in the Industry

Largest social site

Largest information feed

Largest professional social site

Largest content tracking sites

About the Numbers

Close to 500 million active users

The fastest growing demographic is those 35 years old and older

14,980 users in Rome, Ga (20 mile radius) 18 and older: 8,480 over 30

Why?Shift in expectations

Conversation vs. One Way ChannelEmphasis on Track-ability, Measurability

Web Presence vs. WebsiteReal Time Information

What is your why?Your customers are already there and you can meet them there for:

Public RelationsMarketingLoyaltyThought-LeadershipCustomer Service

CollaborationNetworkingLead GenerationResearch

How?First Steps Workshop at River City Bank

Thursday, Nov. 12th

5:30-7 PM