social media and public health
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Post on 07-May-2015
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Miguel Gomez, director of AID discusses social media and public healthTRANSCRIPT
Social Media + Public HealthMiguel Gomez, Director, AIDS.govU.S. Department of Health and Human Services
3
61%Of American
adults use the internet
as their primary way
to engage with government
Need for improved web experience
4
Why a strategy is needed ?
5
Why?
Missed opportunities to share resources
Large number of websites
Need for more guidance & polices
“At the 2012 Consumer Electronics Show, I unveiled a roadmap for the Federal government to seize this mobile opportunity.
“Within a year, I expect the government to change the way we work…”
Steven VanRoekel, White House CIO
dot gov + federal mobile strategy =
federal digital strategy
Why is it important?
IS IT?
• Read the Federal Digital Strategy
• Educate Your Team
• P•O•S•T
• Check in with users
• Use metrics
Step Back
• Manage for peer to peer health
• Responsive Design
• Mobile Ready
• Fundamental - Be available on the small screen
Plan
• Extend the Reach of their Work
• AIDS.gov audience
• Target Audience- mobile stats
Actions/Challenges
Howling wolf
80% of internet users have looked online health information. This translates to 59% of all adults.
.
The Social Life of Health Information, 2011 .May 12, 2011by Susannah Foxhttp://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
51% of Latinos/Hispanics
46% of African Americansuse their phone to go online(compared to 33% of whites) Mobile Access 2010 Pew Internet and American Life
34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online. The Social Life of Health Information, 2011.May 12, 2011by Susannah Foxhttp://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
17% The number of mobile users who land on “How you get HIV or AIDS”(making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems.
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20201
Stay Connected!
www.AIDS.gov Blog.AIDS.govTwitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/[email protected]