public sector social media innovation
DESCRIPTION
Social Meida Strategy & Innovation Presentation for TASSCC in Austin, Texas (March 2014).TRANSCRIPT
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I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A@ D U S T I N H A I S L E R
Flickr: webtreats
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Flickr: webtreats
! !!
A G E N D A
M E E T T H E A U D I E N C E
L O O K AT T O D AY
D I S C O V E R W H AT ’ S N E X T
E X P L O R E A N E W S O C I A L S T R AT E G Y Q & A
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A U D I E N C EM E E T Y O U R
Flickr: thinkmedialabs
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87% of them have a cell phone.
Flickr: Witer
Source: Pew Internet Research
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74% of them used location-based services (LBS).
Flickr: Surrey County Council News
vSource: Pew Internet Research
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40% of them use a social networking site
on their phone.
Flickr: Jason HowieSource: Pew Internet Research
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H O W O L D A R E T H E Y ?
Source: Pew Internet Research
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W H AT S O C I A L M E D I A S I T E S D O T H E Y U S E ?
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T H E Y ’ R E M I M I C K I N G T H E R E A L W O R L D O N S O C I A L M E D I A .
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A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …
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T O D AYL O O K AT
!Flickr: Sweetie187
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Steve Rhode
HYPER-CONNECTIVITY
Developed In Collaboration With Daniel Charboneau
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CRITICAL MASS
Anirudh KoulDeveloped In Collaboration With Daniel Charboneau
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P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G N E W S O C I A L E X P E R I E N C E S O N L I N E E V E R Y D AY.
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W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …
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W H AT S A P P
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T H E Y A L L H AV E O N E T H I N G I N C O M M O N .
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CROWDSOURCINGGroup of People
Distribution of Work
N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E
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ACTIVE
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PASSIVE
200 Million Solved Each Day 150,000 Hours Of Translation Work Per Day (Avg. 10 seconds per user)
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SOCIALIZED EMERGENCY COMMUNICATIONG O O G L E F L U T R E N D S
G O O G L E P E R S O N F I N D E R
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WE THE PEOPLEwhitehouse.gov
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S E E C L I C K F I X . C O M
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Text
StreetBump.org
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LOCATION BASED APPS APP STORE: CLOAK
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O F F L I N E S O C I A L N E T W O R K S
A P P S T O R E : F I R E C H AT
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W H AT ’ S N E X TD I S C O V E R
!Flickr: Sweetie187
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RAPID INNOVATION
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NEW FORMS OF CREATION
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NEW FORMS OF INTERACTION
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PREDICTIVE EVERYTHING
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CONNECTED SOCIAL SYSTEMS
IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION
Business Process
IDENTIFY PROBLEM
PROPOSESOLUTIONS
DISTRIBUTE TASKS
FIND FUNDING
IMPLEMENTSOLUTION
VALIDATE IFIT WORKED
Flickr: webtreats
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IDENTITY DATA PROVIDERS
Flickr: James Dellow
IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats
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Person-to-Person
Self-Service!
Internet!
Mobile!
Augmented!
Predictive!
How Will This Impact The
Public Sector?
Gov 1.0
Gov 2.0
Beyond
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GOOGLE GLASSES
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W E A R A B L E ST H E R I S E O F
!Motorola Moto 360
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!Motorola Moto 360
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Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S .
P R E D I C T I V EAWA R E
C O N T E X T U A LE X P E C TAT I O N
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S T R AT E G YE X P L O R E A N E W S O C I A L
Flickr: birgerking
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H O W D O Y O U K E E P U P ? T H E C H A L L E N G E
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L SO N L I N E
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
A D A P T I V E S O C I A L E N G A G E M E N T
M E A S U R E / A D A P T
Flickr: webtreats
O F F L I N E
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
Y O U R PA R T N E R S
Y O U R C U S T O M E R S
Y O U R E M P L O Y E E S
W H O A R E Y O U T R Y I N G T O R E A C H ?
Y O U R TA R G E T
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Graphic: Integrity Insurance Background: Flickr: webtreats
W H E R E I S Y O U R A U D I E N C E ?
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
W H AT A R E Y O U R G O A L S ?
1. C O M M U N I C AT E I N F O R M AT I O N 2. C O L L E C T F E E D B A C K 3. C R O W D S O U R C E P R O J E C T S
( E X A M P L E S )
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
H O W D O Y O U E N G A G E T H E M ?
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
E X T E R N A L : Y O U ’ V E B E E N TA G G E D I N A P H O T O
I N T E R N A L : W H AT D I D I M I S S ?
C L I C K T H E L I N K ! !
C H E C K P H O N E
L I K I N G , C O M M E N T I N G , S H A R I N G , U P L O A D I N G
P I C T U R E S
A D A P T E D B Y D U S T I N H A I S L E R H O O K M O D E L : N I R E YA L , HOOKED
FA C E B O O K H O O K
Y O U G E T T O S E E T H E P I C T U R E
!S O C I A L C O N N E C T E D N E S S ( ‘ A C C E S S T O Y O U R T R I B E ’ )
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
C R E AT E C U S T O M E R O R E M P L O Y E E A M B A S S A D O R S A N D
H AV E T H E M T E S T D R I V E T H E P R O C E S S .
S TA R T S M A L L : D E P L O Y I N P H A S E S
F I N D N E W WAY S T O L E V E R A G E Y O U R S O C I A L G R A P H
( C R O W D S O U R C E ! )
1
2
3
I M P L E M E N T / E X P E R I M E N T
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreats
Q U E S T I O N S T O A S KA R E Y O U R E A C H I N G Y O U R TA R G E T A U D I E N C E ?
A R E Y O U E N G A G I N G Y O U R A U D I E N C E ? A R E Y O U M E E T I N G Y O U R G O A L S ?
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D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X P E R I M E N T
M E A S U R E / A D A P T
Flickr: webtreatsG O O G L E A N A LY T I C S
S P R O U T S O C I A L
B U F F E R A P P
G E T H E L P !W I T H
M E A S U R E M E N T
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TA K E A W AY S1 . E V E R Y T H I N G I S P L A T F O R M F O R S O C I A L . 2 . L E V E R A G E Y O U R C R O W D T O D O M O R E . 3 . E X P E R I M E N TA T I O N I S T H E K E Y T O I N N O VA T I O N .
Flickr: webtreats
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A N Y Q U E S T I O N S ?
W W W. D U S T I N H A I S L E R . C O MS O S @ D U S T I N H A I S L E R . C O M
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LESSONS LEARNED
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IDENTIFY STAKEHOLDERS FROM THE STARTSTAKEHOLDERS
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BE ABLE TO DRAW THE PROCESS OR CHANGE YOU WANT.
WHITEBOARD RULE
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YOU WANT PEOPLE TO BE ABLE TO SEE THAT THEY ARE EFFECTING CHANGE.
QUICK WINS
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DON’T START MULTIPLE PROGRAMS AT THE SAME TIME. GRADUALLY
TRANSITION.
START SMALL
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PEOPLE ARE RELUCTANT TO PARTICIPATE IN PROCESSES THEY DO NOT
UNDERSTAND.
TRANSPARENCY
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WHAT DOES SUCCESS LOOK LIKE?MAKE SURE EVERYONE ON THE TEAM
AND INVOLVED IN THE PROGRAM HAS A SHARED VISION OF SUCCESS.
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SET GOALSESTABLISH GOALS OR BENCHMARKS TO
REPORT ON AND GAUGE SUCCESS.
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A N Y Q U E S T I O N S ?W W W. D U S T I N H A I S L E R . C O MS O S @ D U S T I N H A I S L E R . C O M