social media and politics
DESCRIPTION
How social media is affecting politics in 2010 and what candidates can do about it.TRANSCRIPT
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Social MediaSocial MediaThe Key to the 2010 Elections
Diane K. DanielsonFounder, Downtown Women’s Club
VP of Business Development, Convengine
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Social Media: StaffingSocial Media: StaffingStaffing = Social Media
ChampionTreat staff and volunteers like
grownups
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Social Media: FundraisingSocial Media: FundraisingMoney Bombs have a sense of
urgencyGeared to lower donors
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Social Media: FundraisingSocial Media: Fundraising
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Social Media: FundraisingSocial Media: Fundraising
Make the most of your Thank You’s•If they donate, ask them to volunteer•If they volunteer, ask them to donate•Capture communication info
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Social Media: AdvertisingSocial Media: AdvertisingEyeballs are eyeballs & these are
free
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Social Media: AdvertisingSocial Media: AdvertisingOnline ads:
◦Cap costs◦Test messages◦Target demographics
• Insert your Facebook Page
• Also, limit by language and/or interests
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Social Media: Social Media: CommunicationCommunication
SMSbankingVirtual
handshakesLogistics
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Social Media: Field Social Media: Field OperationsOperationsHow to volunteerEvent announcementsWhere to get signs?Online avatars and bannersGOTVAsk to: donate, volunteer, be part
of online rapid response team.
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We want to help, but how?We want to help, but how?
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Does social media matter?Does social media matter?
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Does social media matter?Does social media matter?
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Twitter: Free Public Twitter: Free Public RelationsRelations
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Twitter: Free Public Twitter: Free Public RelationsRelations
@swiftcurrentllc = 239 followers@NorsU = 4,106@Scarlett156 = 551@PatriotinMA = 760@Evanslynne = 2,465TOTAL: 8,121 (in 5 min.)#MA2010 followers = ????
@ntsongas= 103 followers@gosox5555= 77TOTAL: 180 (in 3 days)
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Twitter: Advancing IssuesTwitter: Advancing IssuesHashtags
◦#MA2010◦#P2◦#41STvote◦#HCR◦#oilslick◦#electwomen
Make things “retweetable”Reciprocity works
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Social media alone is not Social media alone is not enoughenoughOhio U.S. Senate candidate
Jennifer Brunner raised approx. $230,000
Rival Lee Fisher raised approx. $2,300,000
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Social media can’t fix it all Social media can’t fix it all ……
Polls had Fisher at a 20-point win.
Brunner closed it to a 10-point spread.
But what were the compelling issues? Cultural barriers?
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But social media certainly But social media certainly helps. helps. To win you need:
◦Money◦Name recognition; and a◦Compelling issue
Social media helps with all three.◦Brown & Obama = only had compelling
issues but used social media to spread the word and obtain the other two.
◦Clark & Golnik = have compelling issues & are using social media well.
◦As for Fisher …. I hope he has at least $300,000 of that $2.3 million dedicated to social media.
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Thank You!Thank You!
Diane K. DanielsonFounder, Downtown Women’s Club
VP of Business Development, Convengine
Twitter: @Downtownwoman or @DKDpolitics