Social MEdia & MICE

Rana WalkerSocial Media Evangelist andPrincipal at GR&AThttp://be.linkedin.com/in/ranawalker

The VOICE of your Brand & Event!

WORD OF MOUTH

% Internet Users on Social Media

Source: We Are Social, January 2012

1 Billion usersSources: www.Go-Gulf.com and www.facebook.com

Source: www.Go-Gulf.com

Fastest Growing

Source: www.Go-Gulf.com

Belgium Social Media Statistics

4,8 million (46,5% of population)

1,1 million

0,9 million

Source: How-Can-I-Be-Social.com / Gerrit Heijkoop

Fortune Global 100 Companies

are using these Social Media platforms at meetings &

events

Search… now ruled by Social Media

Source: Social Media Revolution 2012

Clicking on Links – By Sharing Channel

What we lose in control,

we gain in

transparency!

Social Media’s Influence

Trust #1 influencer of buying decisions in the future!

Build your online network and your online

“Sphere of Influence”

Integrate all of your Social Media Channels

Robust interconnected networks,

but choose those right fo

r you!

Social Media Explained

I’m drinking a Belgian #Beer at the BBT Online event!

I “Like” Belgian Beer & BBT Online

Watch us sample Belgian Beer at the BBT Online’s event in the historic Brewer’s House!

My skills include Belgian Beer Drinking

Social Media Explained+1: This is an interesting article in BBT Online about Belgian Beer

Pictures of Belgian Beer, will pin it to remember to serve it at my next event!

I’ve checked in, earned a badge for beer drinking, Mayor of Beerville

I’ve booked my train tomorrow for the BBT Online event & plan to drink a Belgian Beer!

Social Media Explained

Check out my pictures from the BBT Online event in Brussels! (before & after the Belgian Beer!)Look at this gorgeous Belgian beer! (captured the BBT Online sign in the background)Blogging about my Belgian Beer experience in Brussels at the BBT Online event, met many nice beer drinkers

Social Review Sites

Train ride to Brussels on time, friendly staff and the Brewer’s House location was the best BBT Online event yet, they served delicious Belgian Beer!

I agree with the reviews: it’s the best place to drink Belgian beer and eat Belgian waffles in Brussels!

User-Generated Content (UGC) is Key!

NO PUSH of content• (this is web 1.0 vs. web 2.0)

Instead, allow users to also generate the: • News• Feedback • Ideas• Photos• Videos and more…

User-Generated Content:

Find Bloggers & Leverage Klout

Social Media PowerHaren, NL Birthday Party

Social Event Planning gone WRONG!

Social Media PowerBBT Online Event Today - Social Media RIGHT!

Social Media

Share your personality, NOT your personal information!

Share your company’s philosophy, NOT proprietary information!

LinkedIn Profile Page – More than an online CV

Engage Staff and/or Find Incentive/Event Champions

Utilize your social media guidelines to teach staff /event champions how to share your company’s already published public information!

Allow staff / event champions to be your online brand ambassadors to build your online sphere of influence!

Encourage them to share their tips, thoughts, ideas and improvements – provide positive reinforcement!

Links on all email signatures to social media pages

Staff as Brand/Event Ambassadors

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More Genuine, More Power to the People – Put video in the hands of your customers!

Pre-Event Social MediaPublish # (hashtag) in advance, engage with agenda reminders, ask & answer questions, contestsCreate event page or special tab on company page with teasers, pictures, agenda, speaker bios. Create custom facebook “check in” locationsUpdate status, create event, promote in user groups and on company page

#ACTEglobalCreate check-in locations & badges, scavenger hunts

Pre-Event Social MediaShare links to event news, update with quotes from speakers, start a video chat

Create a Flickr group and encourage attendees’ use, begin with event prep photos

Prepare a welcome video, use past event footage, teaser of venue & interviews with meeting leaders

Introduce speakers & topics, blog about expectations at event

During Event Social Media

Engage via agenda reminders, ask & answer questions, contests, use a “twitter wall”Update page with agenda, pictures, speaker quotes and solicit user-generated contentUpdate status and promote in groups and provide daily summary on company pageEncourage check in at event, at booths, at venues throughout trip

During Event Social Media

Share links to event news, update with quotes from speakers, start a video chat

Take photos to connect with the other social networks & peak interest, encourage others also

Take video of speakers, venue with participants, meetings, parties & interviews with the attendees (testimonials)

Blog, share news, launches & ideas in one voice

Post-Event Social Media

Thank attendees, solicit overall event feedback, share contest winners, solicit where next event could take place Repurpose content using questions from attendees to validate they’ve been heard, build loyalty, post more photos and videos

Update status & company page with links to news articles on the event, or with a successful recap

Post-Event Social Media

Share links to articles from event, host a post event video chat to summarize conference

Publish closing event pics and ask attendees to share pics with their promo items

Share the highlights in one summary video, post interviews from staff, utilize for next year’s event promotion as well

Blog recap & highlights, use attendee quotes post-event

Other Creative Examples

QR Codes RFID (click image to hyperlink)

Millions of Mobile Apps!

Go GREEN with an app!

No watch? No worries! Smartphones do it all!

Calendar

Email

News

Internet

Camera

Video

Social Media

SMS/ texting

Alarm Clock

GPS

Restaurants

Games

Payment

Take notesCalling (last on list)

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Kansas City BTA / November 2011

Rana WalkerSocial Media Evangelist andPrincipal Consultant at GR&AThttp://be.linkedin.com/in/ranawalker