social media and local government - what we do and why we do it
DESCRIPTION
Presentation given to representatives from the the Moldova Regional Development (MDRD) project given in April 2009.TRANSCRIPT
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Social Media and Local Government
What we do and why we do it
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What is social media
Websites which allow users to share interests
Two-way conversation
High growth rates
Some of most popular sites on web
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Source: Hitwise.co.uk
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Source: Hitwise.co.uk
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What do we do?
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Twitter – case studyWhat is Twitter?
Twitter is a micro-blogging service
140 characters to provide updates
Works in similar way to instant messaging
People ‘follow’ others whose updates they wish to receive
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Why Twitter?
974% UK Growth in 2008 (Source: Hitwise.co.uk)
Timing
Ease of use
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History of @NewcastleCC on Twitter
December 08 – Launched
January 09 – Fenham by-election
January/February 09 – Heavy snow hits UK
March 09 – World Book Day
April 09 – Reaches over 1000 followers
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Followers of @NewcastleCC
0
200
400
600
800
1000
1200
1400
01/1
2/200
8
08/1
2/200
8
15/1
2/200
8
22/1
2/200
8
29/1
2/200
8
05/0
1/200
9
12/0
1/200
9
19/0
1/200
9
26/0
1/200
9
02/0
2/200
9
09/0
2/200
9
16/0
2/200
9
23/0
2/200
9
02/0
3/200
9
09/0
3/200
9
16/0
3/200
9
23/0
3/200
9
30/0
3/200
9
06/0
4/200
9
13/0
4/200
9
20/0
4/200
9
Date
Fo
llow
ers
Data from tw itterholic.com
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Press coverage
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Most popular council on Twitter?
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Any questions?