social media and its effect on water & wastwater industries
DESCRIPTION
Social media is changing the world; this is not hyperbole. If you doubt this, just ask the Iranian government about Twitter or the Boston Globe about eBay and Craigslist. As the tools and technologies that facilitate communicating, sharing, and coordinating become increasingly boring and (by and large) free, they are empowering groups to organize themselves and challenging the value propositions of long standing institutions. And if you think this doesn’t or won’t affect you as a municipality, private operations company, equipment supplier, trade organization, engineering firm, software developer, or government regulator you are wrong.TRANSCRIPT
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Social Media and Its Effect on the Water and Wastewater Industries
by Jon DiPietroBridge-Soft
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What is Social Media?
Courtesy of Dave Grayhttp://www.flickr.com/photos/davegray/153025183/
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How does Social Media work?
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These tools don’t get socially
interesting until they get technologically
boring.”
“
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Low transaction costs
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The math behind going viral
LinearViral
Network Size
Netw
ork
Eff
ect
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From Small World
networks to a Tipping Point
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The Long Tail of Social MediaRetail
Blogs
Advertising
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Case Study
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Dec 2008 Ice Storm:2” of freezing rain400,000 outages55% of NH
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780+ utility poles13,600+ fuses1,300+ transformers
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408,000 calls105 miles of cable13 days
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@psnh
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Courtesy of Hubspot’s Twitter grader (twitter.grader.com)
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Public Relations
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AdvocacyCollaboration
Customer Service
Public Relations
Recruitment
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Are you making conversations
easier or harder?