social media and hiv reduction
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Social Media and HIV Reduction. Mark Pawelczak , Ohio Department of Health Toledo/Dayton HIV/STD Program Consultant . Social Media:Types. The use of audio, print and visual materials to stimulate the discussion of disease prevention - PowerPoint PPT PresentationTRANSCRIPT
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SOCIAL MEDIA AND HIV REDUCTION
Mark Pawelczak, Ohio Department of Health
Toledo/Dayton HIV/STD Program Consultant
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Social Media:Types The use of audio, print and visual
materials to stimulate the discussion of disease prevention
Audio materials used to stimulate senses in attempt to make listener aware/accepting of specific message
Print material used to allow reader to gain “easy to remember” message
Visual materials allow viewer to see impact that message can create
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Print Social Media
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Large Signage
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Other Examples
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What Social Media Should be:
Targeted Specific to your regions issues Easy to comprehend Memorable Gender specific Upbeat/Direct/Sobering Unique Easy to use
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More Examples
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Catch Phrase Example
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Area/District Specific
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Points to remember… Keep it simple…. Stay on point Have a short, clear message Be direct Have varied forms of your message: palm
cards, posters, flyers
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New ODH HIV/STD Activities for 2014
Internet Partner Services (IPS)-Outreach on on-line apps
Gonorrhea Partner Services- Gonorrhea strains have become antibiotic-resistant, considered number 3 on CDC’s emerging antibiotic resistance threats!
Syphilis Control Activity-Partnering with providers to provide more testing for syphilis