social media for harm reduction: bendigo 2012
DESCRIPTION
The value of social media for regional AOD workers, presented at the Loddon-Mallee AOD Service Provider's Network (Nov 2012)TRANSCRIPT
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Social Media and Harm Reduction
The imperative for Web 2.0 enabled harm reduction services
Presenter: Ray Stephens
@regenuchttp://www.facebook.com/ReGenUC
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It’s not about the tools
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It’s about a way of thinking
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This is not Social Media
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This is Social Media
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Meeting people where they are at
Source: Tomas Baekdal http://bit.ly/P2Ohco
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ReGen and Social Media
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Social Media survey
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Advocacy
• Global & local
• Co-ordinated but not centralised
• ‘Old media’ access
• Stonetree
• Methadone
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Campaigns
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Campaigns
Hello Sunday Morning
Queer as Folk
Dreams Up in Smoke
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Learning
• Shared
• Timely
• Cheap
• Motivated
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Research
• Dissemination
• Extend reach
• Monitor trends
• APSAD
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Service Delivery• Privacy
• Closed groups
• Peer support
• Providing Information
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Challenges
• Culture• Productivity• Reputation• Control
• Practice
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Who to post
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Cultural Strategies
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8 things you can do
1. Meet people where they are at2. Make your website a meeting place3. Work with others4. Reward participation5. Crowd source6. Speak ‘with’, rather than talk ‘at’7. Measure and review8. Be transparent
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Resources
Everything you need to know:http://bit.ly/SMResource
Good to follow:Social Media ExaminerNonprofit Tech 2.0 (nonprofitorgs)jeffbullas.comBeth's BlogThe Nonprofit Facebook GuyHubspot Marketing Resources