social media and h1n1
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Social Media and H1N1. Using Social Media to Manage Your Message Kate Fowlie Communications Officer Contra Costa Health Services. Bridging the Gaps: Public Health and Radiation Emergency Preparedness Conference 2011. Why Social Media? What H1N1 showed us:. It’s where the people are - PowerPoint PPT PresentationTRANSCRIPT
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Social Media and H1N1
Using Social Media to Manage Your Message
Kate FowlieCommunications Officer
Contra Costa Health Services
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Bridging the Gaps: Public Health and Radiation Emergency Preparedness Conference 2011
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Why Social Media?What H1N1 showed us:
•It’s where the people are•Access large audience quickly•Viral (in a good way)•We need to be there to communicate our message•Inexpensive and easy to use
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Positive FeedbackJun 11, 2009
“I found that the CoCo County has a profile just for the Health Services Dept….Sometimes I am surprised at the adoption of social media by government…I wouldn’t have expected the Contra Costa County to have a Twitter account. Good for you CoCo County!”
-Tweet by local blogger with 3,373 followers
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What CCHS Uses & How• Podcasts• Twitter• Facebook• Blogs• YouTube
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Visits to Flu Pages on CCHS Website
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Visits to Cold Weather Tips on CCHS Website Following Tweet
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Adopting Social Media• Deciding What to Use• How to Use it• Have a strategy & policy • Monitor activity/respond
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Challenges and Barriers• Staff time• Keep it fresh• Increased exposure (taking the good with the
bad)• Appropriate use• Doesn’t replace traditional outreach
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Getting the Most Out of Your Social Media
• Coordinate your social media• Return the favor• Promote your social media (on website, in press
releases, factsheets, etc.)
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More information
CCHS Website: cchealth.orgTwitter: http://twitter.com/CoCoHealth Facebook: Contra Costa Health Servicesmashable.comsocialmediagovernance.com
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