social media and collaboration in automation and manufacturing

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Social Media and Collaboration Jim Cahill 2012 ARC Industry Forum 06/26/2022 1

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Presented at the ARC Industry Forum in Orlando, Florida. The presentation highlights the important of surfacing expertise to make it findable and expanding your social network connections.

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Page 1: Social Media and Collaboration in Automation and Manufacturing

Social Media and CollaborationSocial Media and CollaborationJim Cahill

2012 ARC Industry Forum

04/13/2023 1

Page 2: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 2

Social Media and Collaboration—Start With WhySocial Media and Collaboration—Start With Why

Page 3: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 3

1. Designing, Building, Running, and Optimizing a Manufacturing Plant is Hard1. Designing, Building, Running, and Optimizing a Manufacturing Plant is Hard

“Our work demands the broadest skill set of any engineering

discipline—it requires knowledge of

chemical processes, mechanical, electrical,

electronics, software, networks and IT” –John Berra

www.automationworld.com/columns-8219

Page 4: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 4

2. Vast Expertise is Retiring and Staff Ranks are Thinning2. Vast Expertise is Retiring and Staff Ranks are Thinning

Page 5: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 5

3. Communications Technology is Rapidly Evolving3. Communications Technology is Rapidly Evolving

Page 6: Social Media and Collaboration in Automation and Manufacturing

6

What This Means…What This Means…

1

•Designing, Building, Running, and Optimizing a Manufacturing Plant is Hard

2

•Vast Expertise is Retiring and Staff Ranks are Thinning

3

•Communications Technology is Rapidly Evolving

People are Finding Ways to Get Info and Connect with Experts Faster

Page 7: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 7

How?How?

Blog posts

LinkedIn Group Threads

Facebook Pages

Page 8: Social Media and Collaboration in Automation and Manufacturing

Search is Dominant Way We Find InformationSearch is Dominant Way We Find Information

2010 Chemical Engineering Magazine Survey

95% !

Page 9: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 9

Sad Reality—Most of Our Expertise is Buried in eMail or Lost as Sound WavesSad Reality—Most of Our Expertise is Buried in eMail or Lost as Sound Waves

Page 10: Social Media and Collaboration in Automation and Manufacturing

Unburying our Expertise and Making it FindableUnburying our Expertise and Making it Findable

Page 11: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 11

Expanding Our Digital Footprint to Make Expertise More FindableExpanding Our Digital Footprint to Make Expertise More Findable

Pictures

Presentations Videos

Podcasts

Page 12: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 12

Making Our Expertise FindableMaking Our Expertise Findable

Page 13: Social Media and Collaboration in Automation and Manufacturing

Fast Search Results Changes Expectations—Shrink Distance to SME!Fast Search Results Changes Expectations—Shrink Distance to SME!

Page 14: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 14

Connecting With PeopleConnecting With People

“The value of a telecommunications

network is proportional to the square of the number of connected users of the

system.” (n2)

—Metcalf’s Law

telecommunicationsSocial

users of the system

People

CAHILL’s

Page 15: Social Media and Collaboration in Automation and Manufacturing

04/13/2023 15

Do Automation and Manufacturing Professionals Connect Together? Do Automation and Manufacturing Professionals Connect Together?

Page 16: Social Media and Collaboration in Automation and Manufacturing

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Using Social Apps LinkedIn, Facebook, Twitter to Connect Using Social Apps LinkedIn, Facebook, Twitter to Connect

Page 17: Social Media and Collaboration in Automation and Manufacturing

Increasing the Connections of Our Subject Matter ExpertsIncreasing the Connections of Our Subject Matter Experts

Page 18: Social Media and Collaboration in Automation and Manufacturing

Bringing A Community of Customers, Employees, & Business Partners TogetherBringing A Community of Customers, Employees, & Business Partners Together

Community.EmersonExchange.org

Page 19: Social Media and Collaboration in Automation and Manufacturing

Think People-To-People, Not ApplicationsThink People-To-People, Not Applications

www.slideshare.net/Dell_Inc/three-social-media-steps-for-business

Page 20: Social Media and Collaboration in Automation and Manufacturing

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Participation Drives Business OpportunitiesParticipation Drives Business Opportunities

Page 21: Social Media and Collaboration in Automation and Manufacturing

Participation Connects Us Closer with Our CustomersParticipation Connects Us Closer with Our Customers

Page 22: Social Media and Collaboration in Automation and Manufacturing

Participation Establishes Better Trade Press/Analyst Community ConnectionsParticipation Establishes Better Trade Press/Analyst Community Connections

twitter.com/JimCahill/editors/members

Page 23: Social Media and Collaboration in Automation and Manufacturing

Let’s Stay Connected

Jim CahillEmersonProcessXperts.com

@JimCahill

LinkedIn.com/in/JimCahill

[email protected]

THANK YOU!