social media and business
DESCRIPTION
Talk I gave on Tuesday 29th Sept to a group of nearly 60 businesses (and some organisations) under the KCEB unbrella in KilkennyTRANSCRIPT
“Social Media” and Business
Helping to make sense of it
keith bohanna
Tuesday 29 September 2009
dramatic opening
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Tuesday 29 September 2009
briefly
• Blogger since 2005• 1000+ followers on twitter• 500+ contacts on linkedin• Also use
– Facebook– Youtube– Slideshare– Flickr
Tuesday 29 September 2009
Not so Briefly
• On board of Irish Internet Association• Chartered Accountant• Co-founder of dbTwang
–Raised 2 rounds of funding – nearly 200k• Lead organiser of bizcamp.ie
• 300 attendees• Sponsors – Microsoft, BOI, MHC, Three• Coverage – Irish Times, Sunday Times, RTE, Business Plus
Tuesday 29 September 2009
• A (really brief) history of the internet
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• 1969 to 1995– scientists, academics and Generals
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• 1996 to 2000– by Geeks, for Geeks
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• 2000 to 2004– “normal” early adopters– expensive and difficult to use
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• 2004 to 2007– starting to become mainstream– cheaper and easier
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• 2007 to 2009– Became mainstream– cheaper/free and easier/ really easy
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Tuesday 29 September 2009
Letting Go
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1. Business V Social
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Date
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If you do not make an effort to help people you will get
back SFA
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2. Control
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Tuesday 29 September 2009
• THE website
• THE message
• THE photo(s)
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Tuesday 29 September 2009
• Switch to Firefox
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3. Content
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Content – the way it used to be
• One time• One place• Mine
–Not yours (get your own)
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Now it is everywhere
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✤ Website
✤ Blog
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✤ Website - dinner party
✤ Blog
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✤ Website
✤ Blog – Neighbourhood BBQ
Tuesday 29 September 2009
✤ Website
✤ Blog
✤ Facebook - McDonalds
Tuesday 29 September 2009
✤ Website
✤ Blog
✤ Twitter - popular cool cafe
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✤ Website
✤ Blog
✤ Linkedin - restaurant full of suits
Tuesday 29 September 2009
Blogs
Tuesday 29 September 2009
The Anchor of your Social Media Presence
Where your content gets aggregated
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Tuesday 29 September 2009
blogging
Less formal
More regular
More inclusive
More colourful
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Tuesday 29 September 2009
blogging
Target Audience
from Broad to Focused
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✤ Enough Theory
✤ Lets do a blog post
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Is that it?
✤ Read other peoples blogs
✤ Leave comments for them – when you have something to say
✤ Share information that would be of use to people
Tuesday 29 September 2009
Benefits of blogging
✤ As mentioned – loads of Google Juice
✤ Really good at showing expertise. And passion
✤ Communicates well on a human level
✤ Some PR? Maybe
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Tuesday 29 September 2009
✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
Tuesday 29 September 2009
✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
Tuesday 29 September 2009
✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
✤ Lets have a look at twitter
Tuesday 29 September 2009
✤ http://twitter.com/AlbionsOven✤ http://twitter.com/kogibbq✤ https://twitter.com/DellOutletIE
Tuesday 29 September 2009
Easy steps to using twitter
✤ Go to www.twitter.com✤ Set up account✤ Search for others and follow them✤ Look through the followers/ing of the good ones
Tuesday 29 September 2009
Active Listening
✤ Start tweeting, ✤ Start replying✤ Start answering questions
Tuesday 29 September 2009
Uber-Users
✤ Use software like Tweetdeck✤ Add themselves to directories (wefollow.com)
✤ Monitor for certain phrases
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✤ www.tweetbeep.com emails you when a phrase or word is used
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Tuesday 29 September 2009
Facebook basics
✤ Starts with a personal account/profile✤ Business can have a Page ✤ You can also set up a Group
Tuesday 29 September 2009
Personal Profile
✤ Build up your friends
Tuesday 29 September 2009
Set up a Page
✤ www.facebook.com/pages/create.php✤ Import Logo✤ Photos, images✤ If you have a blog - bring it in :-)
Tuesday 29 September 2009
Blog to Facebook
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Tuesday 29 September 2009
Invite your friends to Fan you
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Basics (again!)
✤ You have Friends✤ Your page has Fans
✤ You can ask your Friends to Fan✤ If you start a group - it has members
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Caring is sharing
➜ ✤ ➜
➜Tuesday 29 September 2009
Some Good Facebook pages
✤ Puddleducks✤ Goods✤ Two Dames✤ Channelship✤ Simply Zesty
Tuesday 29 September 2009
Other things you can do
✤ Set up a group✤ Use FB to publicise an event✤ Run adverts on FB
Tuesday 29 September 2009
Facebook Adverts
✤ Targeted demographically✤ Similar to Google in terms of costs and daily limits etc
✤ Worth experimenting with✤ http://www.facebook.com/advertising/
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Tuesday 29 September 2009
Allows you to effectively use your business network
Tuesday 29 September 2009
2 choices
✤ Connect to anyone
✤ Connect to people you know/have had contact with
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Contacts
✤ Possible to import your contact list from Outlook/Gmail/where ever
✤ Make them public – why wouldn’t you??
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Your Profile
✤ Your current and previous businesses/employments
✤ Your education
✤ Your profile photo
✤ Your summary
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Profile (con.)
✤ Your specialisations
✤ Personalise your profile url
✤ http://www.linkedin.com/in/keithbohanna
✤ Include all active email addresses
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Tuesday 29 September 2009
Groups
✤ Rapidly growing area of activity on Linkedin
✤ Persons with a common interest
✤ This is where Q&A activity happens
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✤ Youtube – look at stats✤ Flickr✤ Slideshare – look at stats✤ Google Maps✤ Forums, pre-2000 social networks
Tuesday 29 September 2009
✤ http://www.krishnade.com/blog/✤ http://www.simplyzesty.ie✤ http://www.mulley.ie/blog✤ Irish Blog nominees: http://short.ie/listofblogs
Tuesday 29 September 2009
✤ IIA Guide to social media: Members only but really good
✤ Facebook Pages Guide: http://short.ie/facebookpages
✤ Twitter: http://mashable.com/guidebook/twitter/
✤ Simply Zesty social media guide✤ Allfacebook Pages Guide
Tuesday 29 September 2009
✤ [email protected] ; 086 2300702✤ keith.bohanna.com (blog)✤ www.keithbohanna.com (website)✤ www.twitter.com/keithbohanna✤ http://www.linkedin.com/in/keithbohanna
Tuesday 29 September 2009
Tuesday 29 September 2009