social media advice for shrm chapters
DESCRIPTION
practical advice for SHRM chapters leaders, and HR practitioners on getting started in using social mediaTRANSCRIPT
USING SOCIAL MEDIA TO PUSH YOUR BRAND
Michael VanDervort
HR Florida Leadership Conference
January 8, 2011
BRAND
WHO ARE THESE GUYS?
WHICH ONE DOESN’T BELONG?
COFFEE
SOCIAL MEDIA
AGENDA The case for HR understanding social
media What is a brand Why worry about brand Who’s talking? What the conversation can sound like Why you should care How to get started Rock your Chapter
SOCIAL MEDIA Not rocket science Just communication, but 2-way Policy is not the priority Know the tools How social media might benefit How social media tools might harm
You need an objective and a plan
CORE COMPETENCY
• Understanding the social web • Becoming a critical skill• Strategic opportunity for HR
SOCIAL DILBERT
WHY WORRY?
If you are in business, and especially if you are a major brand, you are already involved in the dialogue
WHO’S TALKING?GovernmentCustomersCompetitorsEmployeesDetractors
WHERE TO FIND THE TALK Blogs Twitter LinkedIn Facebook Forums / Groups Many other sites
BLOGS
TWEETDECK
GOVERNMENT AGENCIES
CUSTOMERS
COMPETITORS
YOUTUBE
EMPLOYEE COMPLAINT SITES Glassdoor.com Jobvent.com PissedConsumer.com Telonu.com Honestly.com Craigslist and a slew of others
EMPLOYEES
NO BAD APPLES
MOTT’S
NO BAD APPLES
MOTT’S
TEXTING
TAKEAWAYS Social media is not a fad Your employees are using social media Use of corporate campaigns is spreading Legal concerns – monitoring, NLRB
Facebook case & concerted, protected activityUnderstand the platformsDevelop appropriate policies and processesTrain supervisors
ACTION PLANThese steps can get you started in
protecting your brand with social media: Monitor your brand Stake your claim Adopt preemption strategies Engage proactively in social media Have a rapid response strategy
ADVICE FOR CHAPTERS HR Florida may be the leader in the
USA Consider starting at least one platform Blogs are great for sharing information Facebook is great for conversation /
events LinkedIn offers a semi-private platform
Dialogue, Information, Events Twitter, YouTube, Flickr Policy and guidelines
ADVICE FOR CHAPTERS Social media is not just about
marketing Social media MUST be about
engagement You must believe, and lead by example Let your hair down a little You must view your audience as a
community It requires commitment and resources Help is available All chapters in Florida should have a
social media person on their leadership team
ROCK YOUR CHAPTERAdvice from Ben Eubanks Need a website “Rock” some video Offer multiple ways to connect Don’t force your own preferences Take advantage of subject matter
experts Sponsor social media events (and
speakers!) Co-sponsor events and webinars
(Dimdim) Use “free” tools to start
MICHAEL VANDERVORTEmail: [email protected]: 813-417-8781Twitter: @MikeVanDervortBlog: http://thehumanracehorses.com