SOCIAL MEDIA SUCCESS STORIES

Luke MurphyCommunication Technology

Westfield State University

Duke of York Cinema Single screen theatre in Brighton, England. Shows a variety of films including mainstream

Hollywood, British, foreign, classics and cult classics.

Stays relevant and draws in new customers through the use of social media.

Has over 1,200 followers on Twitter and over 700 fans on Facebook.

Management realized most of the customers were younger and likely to use the internet frequently.

Made it worth it for followers by posting trailers, announcements, and special offers otherwise unavailable.

Cripple Creek Barbeque Opened in 2009 in Athens, Texas. Used social media sites right away. Pages on Facebook and Twitter.

Food and social media went hand in hand. Food was good so social media grew, got restaurant more attention, and so on.

Manager updates sites regularly to keep content fresh.

Tracks activity on the sites, proving they are a successful part of the buisness.

Sell products, such as sauces, in store as well as online.

90% of sales come from online, showing how useful the social media sites have been.

Works Cited http://

mashable.com/2009/10/21/social-media-small-businesses/

http://andreavahl.com/case-study/social-media-success-story-cripple-creek-bbq.php