social media
DESCRIPTION
Social Media. Is it really necessary?. What is social media?. Types of modern social media. Chat services for corporate use Instant messaging – MSN, AOL, Gchat Social networks Dating sites Forums Classmates.com Facebook Blogs/ Microblogs Twitter Wordpress. - PowerPoint PPT PresentationTRANSCRIPT
Social Media
Is it really necessary?
What is social media?
Types of modern social media• Chat services for corporate use• Instant messaging – MSN, AOL, Gchat• Social networks– Dating sites– Forums– Classmates.com– Facebook
• Blogs/Microblogs– Twitter– Wordpress
How social networking can be positive
• An efficient (and cost-effective) way to tell your story
• Explain what your organization does• People want to be a part of something good– Collaboration, education, encouragement
• Build and maintain relationships
How social networking can be negative
• Uncontrolled and permanent over-exposure• Identity Theft• Malware, Crimeware, Trojan viruses• Complexity• Exposure to criminals – robmenow.com
Robmenow.com - Geotagging
Success Stories• Coke on Facebook– 3.3 million fans, the 2nd most popular page– Managed by fans – not by Coca Cola
• Kogi Korean BBQ on Twitter– Before: 4 employees, sold 30 lbs of meat/day– After: 60 employees, sells 1,000 lbs of meat/day
• Dell on Twitter– Surpassed $3 million in sales – @DellOutlet –refurbished computers
8 reasons for you (or your business) to utilize social media
1. Branding2. Lead generation3. Targeting demographics4. Market research5. Events/promotions6. SEO7. Customer service8. Recommendations
Thank you!
Questions??
Maria NorbergPresidentRotaract of La Crosse308 Main StreetLa Crosse, WI 54601
www.rotaractoflacrosse.org