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Social Media Is it really necessary?

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Social Media. Is it really necessary?. What is social media?. Types of modern social media. Chat services for corporate use Instant messaging – MSN, AOL, Gchat Social networks Dating sites Forums Classmates.com Facebook Blogs/ Microblogs Twitter Wordpress. - PowerPoint PPT Presentation

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Page 1: Social Media

Social Media

Is it really necessary?

Page 2: Social Media

What is social media?

Page 3: Social Media

Types of modern social media• Chat services for corporate use• Instant messaging – MSN, AOL, Gchat• Social networks– Dating sites– Forums– Classmates.com– Facebook

• Blogs/Microblogs– Twitter– Wordpress

Page 4: Social Media
Page 5: Social Media
Page 6: Social Media
Page 7: Social Media

How social networking can be positive

• An efficient (and cost-effective) way to tell your story

• Explain what your organization does• People want to be a part of something good– Collaboration, education, encouragement

• Build and maintain relationships

Page 8: Social Media

How social networking can be negative

• Uncontrolled and permanent over-exposure• Identity Theft• Malware, Crimeware, Trojan viruses• Complexity• Exposure to criminals – robmenow.com

Page 9: Social Media

Robmenow.com - Geotagging

Page 10: Social Media

Success Stories• Coke on Facebook– 3.3 million fans, the 2nd most popular page– Managed by fans – not by Coca Cola

• Kogi Korean BBQ on Twitter– Before: 4 employees, sold 30 lbs of meat/day– After: 60 employees, sells 1,000 lbs of meat/day

• Dell on Twitter– Surpassed $3 million in sales – @DellOutlet –refurbished computers

Page 11: Social Media

8 reasons for you (or your business) to utilize social media

1. Branding2. Lead generation3. Targeting demographics4. Market research5. Events/promotions6. SEO7. Customer service8. Recommendations

Page 12: Social Media
Page 13: Social Media

Thank you!

Questions??

Maria NorbergPresidentRotaract of La Crosse308 Main StreetLa Crosse, WI 54601

www.rotaractoflacrosse.org


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