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Social Media what is it? what good is it?

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My presentation on Social Media presented at the Google campus to a group of RPI alumni on March 18, 2010.

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Page 1: Social Media

Social Mediawhat is it? what good is it?

Page 2: Social Media

Chris Christensen

Page 3: Social Media

Chris Christensen

Page 4: Social Media

Text

Geek and Poke

Page 5: Social Media
Page 6: Social Media

Concepts: Community

all who are “members” see the conversation(s)

Forum

Discussion

Page 7: Social Media

Concepts: Social

Network

You see what your “friends” say

Facebook

Page 8: Social Media

Concepts: Directed

Social Network

Your “followers” see what you say

Twitter

Page 9: Social Media

Concept: BlogNewest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

Older Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

Oldest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

“weB LOG”, latest first, RSS feed, comments

Page 10: Social Media

Concept: RSS

Tivo for web sites

“subscribe” to blogs, podcasts, etc.

e.g. Google Reader, iTunes

=

Page 11: Social Media

Concept: PodcastNewest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

Older Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

Oldest Blog PostSuspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem

ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada

tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum

quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu

felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.

comments

a blog with “attached” video and/or audio

Page 12: Social Media

Why Should I Care?

Page 13: Social Media

Who Controls News?

Rather was anchor of the CBS Evening News for 24

years, from March 9, 1981, to March 9, 2005. He

also contributed to CBS' 60 Minutes. Rather

became embroiled in controversy about a disputed

news report involving the 2004 U.S. Presidential

Election and subsequently left CBS Evening News

in 2005.

Page 14: Social Media

Who Breaks News?

First picture of US Airways

plane in the Hudson was on

Twitter

Page 15: Social Media

#2 Search Engine?

YouTube surpasses Yahoo as world’s #2 search

engine

Thu 16th Oct 2008

ComScore’s most U.S. search engine Rankings for August 2008

suggest that YouTube achieves a greater level of search traffic

than Yahoo. If you were to consider YouTube’s integrated search

a regular search engine, you would have to hand Google the top

two spots for search engine traffic. In combination, Google has

about four times the search traffic of Yahoo and more than ten

times the search traffic of Microsoft’s MSN sites.

Page 16: Social Media

SEO vs SMO

Search Engine Optimization

Social Media Optimization

source compete.com

Page 17: Social Media

Followers Become

Buyers

Page 18: Social Media

Strategy

Page 19: Social Media

Why does HBO use Social Media?

Page 20: Social Media

Why does QVC use Social Media?

Page 21: Social Media

Why does HBO use Social Media?

Page 22: Social Media

Why does TV Guide use Social

Media?

Page 23: Social Media

Chris Christensen

twitter: @chris2x

email: [email protected]

web: AmateurTraveler.com, chris2x.com

Skype: ChrisTwice

AOL: ChrisTwice

Yahoo Messenger: chris2x