social media
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Social MediaGenerate profits by attracting customers through social media.
Rotary South Pasadena
Marieke HenselTuesday March 23, 2010
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What is Social Media?
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LinkedINFacebook Twitter
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Why Social Media?
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Marketing is changing
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Not only different marketing channels,
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It’s a different way of communicating.
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People use social media to communicate
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Your customers use social media to communicate
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Connect with your target audience
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Q: How do you get most of your customers?
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Word-of-mouth
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More customers?
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Do you come to mind when people are searching for someone in your profession?
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Do people know what makes you
Stand out?
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Biggest problem for entrepreneurs is not that they aren’t good at their job. The biggest problem for entrepreneurs is that nobody knows that they exist and what value they provide.
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Social Media gives tools to get you noticed
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Social Media is word-of-mouth on steroids
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Source: AC Nielsen, July 2009
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If trust is important for your brand, peer recommendations are the way to go.
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How to get peer-to-peer recommendations on Facebook?
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All fans on this Facebook Fan Page: 59 fansAll friends in Tom’s network: 1,341 friends
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That’s an average 5 hours and 46 minutes every month over 100 million users in the US.
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How to get peer-to-peer recommendations on LinkedIN?
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Recommendation on LinkedIN
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Courtney’s LinkedIn Network:500+ connectionsMy LinkedIN network: 2,744 connections
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How to get peer-to-peer recommendations on Twitter?
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Potential reach: 2,993 people
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Average age:LinkedIn – 39 years oldFacebook – 33 years oldTwitter – 31 years old
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“Although methods such as paid search, Web display ads and TV commercials still reach a larger audience, the "influence" tapped in social media is a heck of a lot stronger than it is with traditional advertising.” – Seth Greenberg, Intuit Inc.
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Phase I:1. Participate2. Listen to your customer3. Share valuable content
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Phase II:1. What are your goals2. Develop a strategy3. Implement the strategy4. Listen every day
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Questions?
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Marieke [email protected]
twitter.com/henselFacebook.com/hensel
Facebook.com/brandingpersonalitywww.brandingpersonality.com