social media
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the impact that social media has on everyone in the world, whether they are aware of it or not.
Everyone can use the Internet to bring whatever information they desire, so this creates a strong power to the people; it is almost limitless what kind of communication we can have with others online.
Everyone is essentially an outlet of media where years ago the media used to deliver information to us. Now we are giving back to media and controlling it in our own ways through blogs and personal websites.
Sources: www.presentationadvisors.com"Here Comes Everybody" Clay Shirky