social media
DESCRIPTION
TRANSCRIPT
SOCIAL MEDIAMathias Klang
ENSAM ÄR INTE SAMHÄLLE
FAMILJER, KLAN, STAM…
PIERRE BOURDIEU
"social capital is the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition."
MAUSS THE GIFT (1924) Delande av gåvor skapar plikter och bygger och förstärker relationer
MODERNA KLANER & GRUPPERINGAR
NÄTVERK – FINNS DOM?Milgram – Small worldSix degrees of separation
SIX DEGREES OF KEVIN BACON
Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. (Wikipedia, maj 2009)
an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. (Wikimedia juni 2009)
2/3 AV DEN GLOBALA INTERNETPOPULATIONEN BESÖKER SOCIALA NÄTVERKSSAJTER
Nielsen, Global Faces & Networked Places, 2009
“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the
people who are in control.” Rupert Murdoch
2001
2003
2004
2005
2006
Wikipedia
YouTube
Historik
MySpace
NingLinkedin
Second Life
15
WIKIPEDIA (2001)13 000 000 artiklar på engelska
The original version of this image was created in October 2006, using volumes 25cm high and 5cm thick (some 400 leaves), each page having two columns, each columns having 80 rows, and each row having 50 characters, ≈ 6MB per volume. As English Wikipedia has 4.4GB of text (October 2006) ≈ 750 volumes. Note that these are conservative estimates, and don't include images, tables, templates etc. which probably take up more surface than the text which describes them.
Facebook (2004)
• 5 000 000 000 minuter per dag på FB
VAD INNEBÄRVänskapUnfriend
BÖR MAN BLI VÄNMed sin familjMed sin chef
Facebook (2004)
• “If Facebook was a country it would be the 8th most populated in the world, just ahead of Japan.” Mark Zuckerberg, 2009
• “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.” Mark Zuckerberg, 2010
FLICKR (2004)4 000 000 000 bilder på flickrJordens befolkning 6 700 000 000!
YOUTUBE (2005)13 timmars film laddas upp varje minutDet skulle ta 400 år att se alla filmer100 000 000 filmer ses varje dag
TWITTER (2006)Mellan januari - februari 2009 växte twitter med 1382% C:a 3 000 000 tweets varje dag
“THE PEOPLE IN CHARGE OF TALKING ARE IN THE MARKETING DEPARTMENT. THE PEOPLE IN CHARGE OF LISTENING ARE IN THE RESEARCH OR SERVICE OR SALES DEPARTMENT. THEY HARDLY EVER TALK TO EACH OTHER, LET ALONE HAVE FULL-DUPLEX CONVERSATIONS WITH CUSTOMERS.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
PROTESTER
Djurrättsalliansen
Single Danish Mother
Iran & Twitter
VIKTIGA TIPS
Sociala medier hjälper inte mot dåliga produkter!
(Tvärtom)
Men sociala medier kan förbättra kundkontakter
#1 LYSSNAGoogle AlertsTweetDeckSocialMentionsRSS
#2 MEDVETET STATEGIInte deltaDelta vissa Delta allt (nästan)
(Oavsett era val kommer kunderna prata)
#3 MÄT
PublikEngagemang
LojalitetPåverkanAktioner
Vad är framgång?
TACK!