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Twittering, Tweeting, Facebook = Social Media for Youth Mentoring Programs

May 26th, 2010

Hi! Nice to meet you!

I’m Allison Smith the social media and outreach associate at Mass Mentoring Partnership and I am going to be facilitating this social media centric webinar today.

Check us out on Twitter at www.twitter.com/MassMentoring

Overview of the WebinarOverview of the Webinar

• The Internet in 60 Seconds

• What is Social Media?

•Real World examples of these sites in action

• Twitter and Facebook and the advantages of being on each of these sites

• Tools to build your social media strategy

• Techniques to use social media effectively

• Q&A and Recap

The Internet….Originally started in the

1960’s as a tool for military research

By 2009 an estimated quarter of the earth’s population uses services of the internet

Modern: instant messaging, video chat, file sharing, email.

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Social Media

“Social Media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. TO do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests” – Joseph Thornley PRO PR

Factoids about Social Media• As of February 2010 Facebook has over 400 million active users – (www.facebook.com/press/info.php?timeline)

• Over 68% of companies use social media for recruitment – (http://web.jobvite.com/2009-social-

recruitment-survey.html)

• If Facebook was a country it would be the third largest behind China and India – (Socialnomics, 2010)

•Facebook tops google for weekly traffic in the USA -(http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html)

Social Media and the World Today

2008 Presidential Election, Betty White hosting SNL, Boston Water Crisis May 2010

TwitterTwitter is a social networking micro blogging service

Twitter is comprised of Tweets, Followers, @ Reply, Re Tweets, 140 Characters.

Twitter has more than 100 million users world wide.

Twitter

• Great tool for mentoring programs to connect with other mentoring programs throughout the country and the world on youth issues and mentoring best practices• Twitter is a proactive approach to reaching out to potential mentors• The time it takes to tweet is just seconds .

FacebookOriginally started in 2004 for Harvard students and then spread throughout college and university campuses

By 2006 anyone that is 13 years old with a email address can create a personal profile account

Facebook as of February 2010 has over 400 million active users

The Fans and the Follows

• Adding “Follow us on Facebook/Twitter” to your email signature • Sending out an email blast to your mentors/mentees letting them know they can find you on Facebook and Twitter for different updates• Adding a link to your website for visitors to click to get to your Facebook Page

Social Media StrategyAllot yourself time to go through social media strategy process and do your research. There are dozens of blogs and free webinars that are helpful for non profits looking to start or enhance their social media presence.

The first step in your strategy is to think about your audience – is this going to be for your mentors, your mentees, both? Is this going to be used primarily for recruitment or for public awareness about your program?

What social media platforms are you going to use?

How much time can you designate to Social Media?

Tools for Social MediaTwitter Lists

Facebook Insights/Impressions

Tweetdeck - http://www.tweetdeck.com/

SocialMention.com

Beth’s Blog- http://www.bethkanter.org/welcome/

Non Profit Technology - http://www.nonprofittechblog.org/

Hubspot - http://blog.hubspot.com/

Recap

“For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” – Business Weekly February 19th, 2009

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Twittering, Tweeting, Facebook = Social Media for Youth Mentoring Programs