SOCIAL MEDIABy Shashiprabhath Wijesuriya

By Dakshina

PAST AND THE PRESENT OF SOCIAL MEDIA

Let’s start with observing how it all started….

Before everything, we had verbal communication

When technology grew faster…. methods that’s used to communicate with each other has improved so much…

Verbal Communication

Printed Materials

Radio

TelevisionInternet

When Internet started to grow among the computer users, many new methods of social communication has started.

Most famous methods are•Message boards(ex:-)

•Chat rooms (ex:- yahoo chat, msn chat)

People wanted something more sophisticated to interact with. Then… Social Media era has started.

But, those days, it’s all about extending your network.

WEB 2.0Invention of

More collaboration between end users

MySpace – The Oldest of the Modern Social Media Era

MySpace was started in 2003. It is the oldest of the modern social media era…

In 2004, Facebook has started

Facebook has started in 2004 as a student’s project of Harvard university.

In 2005, YouTube has started

In 2006, Twitter has started

By Dakshina

WHY SOCIAL MEDIA?

• Social Media is a logical extension• It’s something we have doing for centuries• Only the medium and the technology is changed• It’s really fast• It’s updating 24/7• There are minimal boundaries• It’s a mass communication tool• There are new opportunities to tackle

Basically, Nowadays, you can reach it from anywhere, anyway at anytime for a low cost (most of the time –FREE!)

Among above… see the NUMBERS!!!

Below is some statistical data of few major social media tools as of beginning of the year 2012.

Facebook800 million ACTIVE users!3.5 billion content sharing in a week.

Twitter100 million ACTIVE users!340 million tweets(status updates) daily.

YouTubeEvery minute, 60 hour of video is uploaded.490 million+ viewers.

LinkedIn135 million+ ACTIVE users!Growing at a rate of 1 million users per 12 days.

HOW SOCIAL MEDIA WORKSHow word of mouth works

PROS AND CONS OF SOCIAL MEDIAHow social media works

Basically, in Social Media,

Sharing is Everything!

But,

Be Careful with what you are Sharing!

By Dakshina

CONS OF SOCIAL MEDIA

• Social Media is really fast. Therefore anything you have shared mistakenly, will take only few seconds to spread all over the world.

• Security is an issue in social media. Most of the security vulnerabilities have in the IT field, also applicable to social media (ex:- various kinds of hacker attacks etc…).

• Social media is really addictive.

• You meet various kind of people. So you can’t trust the other end 100%.

By Dakshina

BRAND BUILDING WITH SOCIAL MEDIA

Let’s see how a brand can build its reputation over the internet in the traditional way and the modern way.

The Traditional Way of Online Branding

Website EmailCampaigns

SupportForums

Few othertools

The Modern Way of Online Branding

Website EmailCampaigns

SupportForums

Few othertools

Social Media Channels….

Areas we can target with social media branding

1. Sales2. Partnerships3. Community Involvement4. Recruiting5. Public Relations6. Investor Communication

Social media brand building consists 4 major steps

1. Establish goalsa) Establish your goals including what kind of

product/business/presence you want to promote.

b) Determine your objectives.c) Identify your audience

2. Listena) Listen what people talk. b) Study the current trends. c) Read the statistics.

Social media brand building consists 4 major steps

4. Builda) Set up your home base.b) Choose your social media channels.c) Link them all with your home base.

5. EngageNow you’re ready. Time to get some work done.

Social media is not controllingYour followers.

It’s about building relationshipswith them.

Therefore, you have to be reallycautious when working withSocial media brand building.

If you do it RIGHT, you’ll gain many new opportunities.

If you do it WRONG, it may be the end of your/your business’s reputation.

By Dakshina

FEW SOCIAL MEDIA STORIES

• Australia’s TourismThis campaign was directed through Facebook and got over 375,000 users to the official web site.

• My Starbucks IdeaA campaign headed by the Starbucks to give a chance to their customers to suggest how to improve their products and services.

• Dell’s CampaignDell has reached their customers through social media channels and has earned over one million dollars as revenue.

Right…That’s Global. What about Sri Lanka?

By Dakshina

FEW LOCAL SOCIAL MEDIA STORIES

• Mobitel and DialogBoth Mobitel and Dialog are using social media channels extensively to improve their brand building customer support.

• Perera and SonsPerera and Sons bakers is a great example of how to use social media to advertise their products and building a close relationship with their customers.

• Ada DeranaAda derana – a premiere news channel in Sri Lanka is using twitter to distribute their news quickly among the followers.

Do you remember this?

Picture courtesy @malinthe

These pictures are from the train accident which happened on 17th September 2011 at Alawwa.

So what’s special about them?• These were taken from a passenger who was travelling in

the exact train using a mobile phone.• These pictures hit the internet through twitter within 5

minutes - even before the news channels report the incident.

So,

Are you feeling the power of social media?

By Dakshina

WHAT EXISTS OUT THERE?

OK. Since you are having some idea about social media, let’s get some experience by using few social media services.

But What we are going to use?

There are thousands of social media services out there.We are going to use few of most popular services.

By Dakshina

INTRODUCTION TO TWITTER

By Dakshina

INTRODUCTION TO LINKEDIN

By Dakshina

INTRODUCTION TO FOURSQURE

By Dakshina

OPENARC’S APPROACH TO SOCIAL MEDIA MARKETING

Websitewww.openarc.lk

Facebook Twitter YouTube LinkedIn

Blogwww.openarc.lk/blog

http://facebook.com/openarc

http://twitter.com/openarc

http://youtube.com/openarclk

www.linkedin.com/company/openarc-systems-management-pvt-ltd-

Official OpenArc Social Media Channels

By Dakshina

OPENARC’S APPROACH TO SOCIAL MEDIA MARKETING

We will be sharing followings over our social media channels

• Events• Career opportunities• Photographs• Announcements• And many other things….

So,Help us to reach more by

following us and sharing our content.

By Dakshina

Q&A

Thank You!

Any Questions?