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How it affects the way of doing business today SOCIAL MEDIA

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A presentation about Social Media as prerequisite for Managerial Communication lecture at Swiss German University, Jakarta.

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Page 1: Social Media

How it affects the way of doing business todaySOCIAL MEDIA

Page 2: Social Media

WHAT IS THIS ?

A group of internet-based applicatons that build on ideological and technological foundations of web 2.0, and that allow the creation and exchange of user-generated contents. (Wikipedia)

Social Media

Social Network A network of social interactions and

personal relationships. (Oxford)

Page 3: Social Media

HOW IT WORKS ?

Page 4: Social Media

TOP SOCIAL MEDIA

Page 5: Social Media

HOW IT AFFECTS BUSINESS ?

From

“Trying to Sell”To

“Making Connections”

Page 6: Social Media

HOW IT AFFECTS BUSINESS ?

From

“Large Campaigns”To

“Small Acts”

Page 7: Social Media

HOW IT AFFECTS BUSINESS ?

From

“Controlling our Image”To

“Being Ourselves”

Page 8: Social Media

HOW IT AFFECTS BUSINESS ?

From

“Hard to Reach”To

“Available Everywhere”

Page 9: Social Media

WHY SOCIAL MEDIA SUCCEED?

Basic Human need to connect

Basic Human need to share

Enhanced Knowledge

On-Line Identity

Social instinct

Page 10: Social Media

DISADVANTAGES

Privacy Concern

No Regulation system

No Granular enough

Time Consuming

Page 11: Social Media

TIP ON DOING BUSINESS THROUGH SOCIAL MEDIA

Choose right social media

Engage locally

Connected to other pros

Cover all platform

Do not spam

Separate business and pleasure

Page 12: Social Media

THANK YOU

Page 13: Social Media

Follow us on :@duenno@janvier

@meemee


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