social media
DESCRIPTION
Developed for senior staff from the Department of Political Affairs (DPA) at the UNTRANSCRIPT
Ethical Approaches in Participatory Communication in Development
Social Media
Ethical Approaches in Participatory Communication in Development
Welcome to my WORLD…
…a world of few answers
Ethical Approaches in Participatory Communication in Development
Could SOCIAL Media be
…a window on the world?
Conflict PREVENTION Peacemaking Peacebuilding Regional Organizations Gender Mainstreaming New or Restored DEMOCRACIES Policy Planning Policy Coordination: Peace and Security
Ethical Approaches in Participatory Communication in Development
Window on the WORLD• Do you need ANSWERS?• Who CARES?• EVANGELISTS on your side?
Have you ever felt like you could do a better job if more people knew what you knew? Would you give up CONTROL to get more efficient reach?
Ethical Approaches in Participatory Communication in Development
“You’re losing control and gaining extraordinary global reach and loyal evangelists”
Ethical Approaches in Participatory Communication in Development
“The INTERNET TODAY”
1.7 Billion = The amount of Internet users as of August 2009.
highest percentage of the population using the internet? = Greenland 90%, followed by Norway (86%)
China = largest number of internet users
It allows the entire world to be connected = The Internet
Ethical Approaches in Participatory Communication in Development
Growth OF THE INTERNET
World Region Pop. (2009 Est. Internet Users Latest Data Penetration% Pop. Growth 2008-2009
Africa 991,002,342 65,903,900 6.7 % 1,359.9 %
Asia 3,808,070,503 704,213,930 18.5 % 516.1 %
European 803,850,858 402,380,474 50.1 % 282.9 %
Middle East 202,687,005 47,964,146 23.7 % 1,360.2 %
North America 340,831,831 251,735,500 73.9 % 132.9 %
Latin America/Caribbean 586,662,468 175,834,439 30.0 % 873.1 %
Oceania/Australia 34,700,201 20,838,019 60.1 % 173.4 %
Ethical Approaches in Participatory Communication in Development
WE DISCUSS social media
What It Is?
How To Use It
Why Use It
When To Use It
Ethical Approaches in Participatory Communication in Development
Social Media is people using tools ( like blogs, podcast &
video) and sites (like Facebook, Twitter & YouTube) to share content and have conversations online across the globe.
Key Social
PlatformsBlogging Photo
Sharing
Video SharingPodcasts Message
Boards Social Networking
Micro Blogging RSS
Widgets
What IS IT?
Ethical Approaches in Participatory Communication in Development
Increase Awareness Through Leveraging the Community.Increase Messaging AwarenessMobilize Votes Raise Funds
Build Relationships Seek EvangelistsInstant Global Reach Create Communities
Why USE IT ...
Track and Measure
Low Barrier to EntryExtremely Easy To Target The Right Audience
Ethical Approaches in Participatory Communication in Development
When TO USE IT
Don’t Rush HAVE A PLAN AND SET REALISTIC EXPECTATIONS
When you.. Know your audience
When you.. Can manage the daily activity of being engaged
When you.. Can be transparent
When you.. You’re comfortable losing some control
When you.. You’re ready for a long-term investment
When you.. Feel you have a purpose YOU’RE READY!
Ethical Approaches in Participatory Communication in Development
How TO USE IT
Pick the right social networks.Find an 'expert' to help build a plan/strategy.Extend your reach.Prepare to lose control.Know your audience.Make a good first impression.Post your edgiest, most viral content.Think of social networking as an investment in the future.
So You’reReady?
Ethical Approaches in Participatory Communication in Development
Let’s Look at the 4 Giants of Social Media
Global REACH
Ethical Approaches in Participatory Communication in Development
In August 2009, 54.5 million people visited Facebook – a 57% increase from the previous year
22% of adults online have a profile on Facebook
Global REACH
Facebook Age Growth0-17 29.6%
18-24 20.6%
25-34 101.5%
35-54 276.4%
55+ 194.3%
Ethical Approaches in Participatory Communication in Development
Ethical Approaches in Participatory Communication in Development
FACEBOOK in action
Opportunities
• company information
• mission statement
• send messages on the fly
• massive reach
• build unique applications
• create voting polls
• view discussions on topics
• upload images & videos
Ethical Approaches in Participatory Communication in Development
In August 2009,8.5million people visited Twitter – a 812% increase from the previous year.
70% of twitter users joined in 08.
5 – 10 thousand new accounts are created daily
Global REACH
Ethical Approaches in Participatory Communication in Development
Ethical Approaches in Participatory Communication in Development
TWITTER in action
Ethical Approaches in Participatory Communication in Development
In August 2009, 42.3 million people visited YouTube
Every minute, 13 hours of video are uploaded to YouTube
1 out of 3 videos viewed online in on YouTube
Global REACH
Ethical Approaches in Participatory Communication in Development
YOUTUBE
Ethical Approaches in Participatory Communication in Development
YOUTUBE in action
Opportunities
• company information
• mission statement
• create your own video channel
• massive reach
• create voting polls
• view discussions on videos
• upload videos
• allows your images to be found in search engines
Ethical Approaches in Participatory Communication in Development
64 million people worldwide use the photo sharing site Flickr
More than 3 billion images are posted on Flickr
Each day 2.5 to 3 million new photos are uploaded
Global REACH
Ethical Approaches in Participatory Communication in Development
FLICKR
Ethical Approaches in Participatory Communication in Development
FLICKR in action
Opportunities
• company information
• mission statement
• create image channel
• ability to title and describe each image
• allows your images to be found in search engines
Ethical Approaches in Participatory Communication in Development
Challenges Or OPPORTUNITIES
• You have a support group that needs help in reaching new members or fellow advocates• The reporter isn’t prepared when they come to do an interview• Local media would provide coverage if international media are covering your story• You have additional spokespeople who aren’t local to the media who are willing to be covered• Time to make personal media contacts is limited• Embarrassing questions ruin the best interviews
Ethical Approaches in Participatory Communication in Development