Digital Marketing WebinarSocial Media In 2015 – Trends, Tricks

And Tips

Feb 27, 2015 | Prateek Shah, Lead Trainer, Digital Vidya

www.digitalvidya.com

by @PrateekShah

Social Media2015

TrendsTricksTips

#SM2015

In India, there is

19% Internet Penetration

8% Social Media Penetration

70% Mobile Subscription Penetration

InternetLiveStats

WeAreSocial

Mobile Internet users expected to cross 213 million in India in 2015

IAMAI

TechcrunchYOY growth 55%

62% of Facebook’s profit, 81% of Twitter ad revenue comes from mobile ads(global)

But India contributes less than 0.1% of their revenue

In 2015 Social will truly go Mobile

TechcrunchTrend

No, its not dying.

How to increase engagement?

Use trending topics

Quality > Number

Less promotional

Timing of PostTip

That will help, but they do want your money

You need to stop looking at social like a free platform

Reach into your pocket if you want to reach out to people

Trend

Internet Videos are replacing TV

We now have affordable high speed internet IAMAI

Tremendous potentialCisco

Offer good videos. People will gulp.

Trend

(Share videos on the site itself)

Every social media platform is a marketplace

Shopify

Multi Product Dynamic Ads

Facebook For Sale Groups

Trend

Facebook is testing Location based targeting in US

We also might tailor ads using your profile information or location,

which may be based on your mobile device location or your IP address. This helps us show you local ads and other ads that you

might prefer.

- Twitter Ads

Trend

SoLoMo

Brands are beginning to use Social Chat Apps as a marketing medium

Trend

The rules are dynamically changing, make sure you stay

a step ahead of the game

Lets look at some more ways to make effective use of these

platforms

Trend

Explore facebook Ads in depth

Behaviour Based Targeting (eg : Cricket 2015)

Retargeting (You’ve surely been doing that right?)

Lookalike Audience (Power Editor?)

Tip

Target twitter to generate leadsTip

Gen Next uses LinkedIn for Lead GenTip

Gen Next uses LinkedIn for Lead GenTip

Do social media on Google + for better SEO

Tip

Ignore Instagram and Pinterest at your own risk Tip

Quora is Serious Business Tip

Don’t just blog on your site

Write guest articles

Upload on slideshare

Host a webinar

Podcast Tip

Don’t follow the mob, choose your platforms carefully

Don’t let social stand alone, run an integrated campaign.

Numbers will not matter. What is supposed to matter will matter.

Have a socially smashing 2015!

www.prateekshah.com

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