social media 2012
DESCRIPTION
A snapshot of social media marketing online tools for 2012TRANSCRIPT
![Page 1: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/1.jpg)
Social Media Marketing2012 REACH & RESOURCES
Wendy Flanagan
1/21/2012 Brand4Market.com 1
![Page 2: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/2.jpg)
Agenda
• Strategy• Social Media Properties• Content Rules• Tagging• Composite Services• Personal Profiles• Measurement• Metrics/Monitoring
• Manage• Integrate• Consumers• Facebook Power• Twitter Tools• Search Engine Optimization (SEO)
• Resources
1/21/2012 Brand4Market.com 2
![Page 3: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/3.jpg)
OVERARCHING STRATEGY
1/21/2012 Brand4Market.com 3
![Page 4: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/4.jpg)
Strategy
• Outline business objectives• Understand audience goals and interests• Establish social media guidelines• Assign roles and responsibilities• Document calendar of holidays/activities/promotions
• Create message map of daily posts• Schedule engagement tactics1/21/2012 Brand4Market.com 4
![Page 5: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/5.jpg)
SOCIAL MEDIA PROPERTIES
1/21/2012 Brand4Market.com 5
![Page 6: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/6.jpg)
1/21/2012 Brand4Market.com 6
![Page 7: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/7.jpg)
1/21/2012 Brand4Market.com 8
![Page 8: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/8.jpg)
1/21/2012 Brand4Market.com 9
![Page 9: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/9.jpg)
1/21/2012 Brand4Market.com 10
![Page 10: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/10.jpg)
1/21/2012 Brand4Market.com 11
![Page 11: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/11.jpg)
1/21/2012 Brand4Market.com 12
![Page 12: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/12.jpg)
1/21/2012 Brand4Market.com 13
![Page 13: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/13.jpg)
1/21/2012 Brand4Market.com 14
![Page 14: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/14.jpg)
1/21/2012 Brand4Market.com 15
![Page 15: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/15.jpg)
1/21/2012 Brand4Market.com 16
![Page 16: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/16.jpg)
1/21/2012 Brand4Market.com 17
![Page 17: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/17.jpg)
CONTENT RULES
1/21/2012 Brand4Market.com 18
![Page 18: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/18.jpg)
1/21/2012 Brand4Market.com 19
![Page 19: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/19.jpg)
1/21/2012 Brand4Market.com 20
![Page 20: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/20.jpg)
1/21/2012 Brand4Market.com 21
![Page 21: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/21.jpg)
1/21/2012 Brand4Market.com 22
![Page 22: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/22.jpg)
1/21/2012 Brand4Market.com 23
![Page 23: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/23.jpg)
1/21/2012 Brand4Market.com 24
![Page 24: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/24.jpg)
1/21/2012 Brand4Market.com 25
![Page 25: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/25.jpg)
1/21/2012 Brand4Market.com 26
![Page 26: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/26.jpg)
1/21/2012 Brand4Market.com 27
![Page 27: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/27.jpg)
1/21/2012 Brand4Market.com 28
![Page 28: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/28.jpg)
1/21/2012 Brand4Market.com 29
![Page 29: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/29.jpg)
1/21/2012 Brand4Market.com 30
![Page 30: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/30.jpg)
1/21/2012 Brand4Market.com 31
![Page 31: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/31.jpg)
1/21/2012 Brand4Market.com 32
![Page 32: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/32.jpg)
TAGGING
1/21/2012 Brand4Market.com 33
![Page 33: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/33.jpg)
1/21/2012 Brand4Market.com 34
![Page 34: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/34.jpg)
1/21/2012 Brand4Market.com 35
![Page 35: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/35.jpg)
1/21/2012 Brand4Market.com 36
![Page 36: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/36.jpg)
1/21/2012 Brand4Market.com 37
![Page 37: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/37.jpg)
COMPOSITE SERVICES
1/21/2012 Brand4Market.com 38
![Page 38: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/38.jpg)
1/21/2012 Brand4Market.com 39
![Page 39: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/39.jpg)
1/21/2012 Brand4Market.com 40
![Page 40: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/40.jpg)
1/21/2012 Brand4Market.com 41
![Page 41: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/41.jpg)
1/21/2012 Brand4Market.com 42
![Page 42: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/42.jpg)
PERSONAL PROFILES
1/21/2012 Brand4Market.com 43
![Page 43: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/43.jpg)
1/21/2012 Brand4Market.com 44
![Page 44: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/44.jpg)
1/21/2012 Brand4Market.com 45
![Page 45: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/45.jpg)
1/21/2012 Brand4Market.com 46
![Page 46: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/46.jpg)
1/21/2012 Brand4Market.com 47
![Page 47: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/47.jpg)
1/21/2012 Brand4Market.com 48
![Page 48: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/48.jpg)
1/21/2012 Brand4Market.com 49
![Page 49: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/49.jpg)
MEASUREMENT
1/21/2012 Brand4Market.com 50
![Page 50: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/50.jpg)
1/21/2012 Brand4Market.com 51
![Page 51: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/51.jpg)
1/21/2012 Brand4Market.com 52
![Page 52: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/52.jpg)
1/21/2012 Brand4Market.com 53
![Page 53: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/53.jpg)
1/21/2012 Brand4Market.com 54
![Page 54: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/54.jpg)
1/21/2012 Brand4Market.com 55
![Page 55: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/55.jpg)
1/21/2012 Brand4Market.com 56
![Page 56: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/56.jpg)
1/21/2012 Brand4Market.com 57
![Page 57: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/57.jpg)
1/21/2012 Brand4Market.com 58
![Page 58: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/58.jpg)
1/21/2012 Brand4Market.com 59
![Page 59: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/59.jpg)
MONITORING
1/21/2012 Brand4Market.com 60
![Page 60: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/60.jpg)
1/21/2012 Brand4Market.com 61
![Page 61: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/61.jpg)
1/21/2012 Brand4Market.com 62
![Page 62: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/62.jpg)
1/21/2012 Brand4Market.com 63
![Page 63: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/63.jpg)
1/21/2012 Brand4Market.com 64
![Page 64: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/64.jpg)
1/21/2012 Brand4Market.com 65
![Page 65: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/65.jpg)
1/21/2012 Brand4Market.com 66
![Page 66: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/66.jpg)
MANAGE
1/21/2012 Brand4Market.com 67
![Page 67: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/67.jpg)
1/21/2012 Brand4Market.com 68
![Page 68: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/68.jpg)
1/21/2012 Brand4Market.com 69
![Page 69: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/69.jpg)
1/21/2012 Brand4Market.com 70
![Page 70: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/70.jpg)
1/21/2012 Brand4Market.com 71
![Page 71: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/71.jpg)
1/21/2012 Brand4Market.com 72
![Page 72: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/72.jpg)
1/21/2012 Brand4Market.com 73
![Page 73: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/73.jpg)
INTEGRATE
1/21/2012 Brand4Market.com 74
![Page 74: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/74.jpg)
1/21/2012 Brand4Market.com 75
![Page 75: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/75.jpg)
1/21/2012 Brand4Market.com 76
![Page 76: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/76.jpg)
1/21/2012 Brand4Market.com 77
![Page 77: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/77.jpg)
1/21/2012 Brand4Market.com 78
![Page 78: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/78.jpg)
1/21/2012 Brand4Market.com 79
![Page 79: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/79.jpg)
CONSUMERS
1/21/2012 Brand4Market.com 80
![Page 80: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/80.jpg)
1/21/2012 Brand4Market.com 81
![Page 81: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/81.jpg)
1/21/2012 Brand4Market.com 82
![Page 82: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/82.jpg)
1/21/2012 Brand4Market.com 83
![Page 83: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/83.jpg)
1/21/2012 Brand4Market.com 84
![Page 84: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/84.jpg)
1/21/2012 Brand4Market.com 85
![Page 85: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/85.jpg)
1/21/2012 Brand4Market.com 86
![Page 86: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/86.jpg)
FACEBOOK POWER
1/21/2012 Brand4Market.com 87
![Page 87: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/87.jpg)
1/21/2012 Brand4Market.com 88
![Page 88: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/88.jpg)
1/21/2012 Brand4Market.com 89
![Page 89: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/89.jpg)
TWITTER MANAGEMENT
1/21/2012 Brand4Market.com 90
![Page 90: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/90.jpg)
1/21/2012 Brand4Market.com 91
![Page 91: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/91.jpg)
1/21/2012 Brand4Market.com 92
![Page 92: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/92.jpg)
1/21/2012 Brand4Market.com 93
![Page 93: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/93.jpg)
1/21/2012 Brand4Market.com 94
![Page 94: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/94.jpg)
1/21/2012 Brand4Market.com 95
![Page 95: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/95.jpg)
SEO
1/21/2012 Brand4Market.com 96
![Page 96: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/96.jpg)
1/21/2012 Brand4Market.com 97
![Page 97: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/97.jpg)
1/21/2012 Brand4Market.com 98
![Page 98: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/98.jpg)
1/21/2012 Brand4Market.com 99
![Page 99: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/99.jpg)
Your Website or Blog
Squidoo
Chime.in
Weebly
XangaScoop.it
Storify
HubPages
Keyword‐loaded, Unique Content Distribution
1/21/2012 Brand4Market.com 100
![Page 100: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/100.jpg)
RESOURCES
1/21/2012 Brand4Market.com 101
![Page 101: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/101.jpg)
1/21/2012 Brand4Market.com 102
![Page 102: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/102.jpg)
1/21/2012 Brand4Market.com 103
![Page 103: Social Media 2012](https://reader034.vdocuments.us/reader034/viewer/2022051816/545582d2af7959d2368b5e07/html5/thumbnails/103.jpg)
1/21/2012 Brand4Market.com 104