Social Media 101For Your Personal Brand

by Rebecca Garcia

My Background

I ate a cookie.#food Anyone

going to this event?

#conf

Personal Brand

Meaningful Connections

● Non-profit movement – CoderDojo

● My non-profit CoderDojo NYC co-founder

● Friends in new places!

Opportunities

● Travel – Ireland, Costa Rica, Guatemala,

Japan

● Jobs – CTO position @ Greatist, Squarespace

● Learning – curated newsfeed

Personal Brand

● What do you want to be known for?

● What are your top 3 favorite things?

● What are you passionate about?

Personal Brand

● Location

● Things you’re working on

● Cover image that fits your style

analytics.twitter.com

● Follower Stats – See live up-to-date info

● Interests – Is what you’re tweeting about

what you want to be known for?

● Locations – What time zones are your

followesr in?

#Hashtags

● For fun – #lol #notreallybutok #lame

● For realsie – #latism #womenintech

1. Use sparingly!

2. Do some research & follow.

Followers to Following Ratio

Currently:● Following 500● Followers 5000

1. Follow less people than are following you2. Slowly build your following

Building Engagement

● Follow people in your industry or speciality● Engage with them ● Share articles and attribute them with ‘via @’● Follow relevant hashtags:

○ #womenintech○ #latism○ #changetheratio

‘.’ in front of @ usernames

If you do not put a ‘.’ only those who are following BOTH accounts will see the tweet.

But what if I want to follow more?

Create lists!

My Favorite Tool for Many Accounts

Buffer Features● Spacing out items that you want to share● Suggested items● Items from news feeds or sites

7 Key Social Media Takeaways

1. Establish Identity – your personal brand2. Hashtags – use sparingly3. Reputation – Follow < than are following you4. ‘.’ in front of ‘@’ – increase visibility5. Engagement – don’t be afraid to tweet!6. Lists – keep clutter out & ratio down7. Buffer – schedule things for later

@geekgirlweb

Questions?