social media 101: how to reach your audience in 6 steps
TRANSCRIPT
Social Media 101: How to Reach your Audience in 6 Steps
23-04-14 Confidential
Tyler Handley
23-04-14 Confidential
“Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is
surprise it’s not better.”- Avinash Kaushik (Google)
1 Know your community. Know your goals
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2 Curate content 3 Generate engagement through content 4 Grow your following
5 Manage your communities
6 Measure your success
The 6 Steps
Step 1
Know your community. Know your goals.
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What is your goal with social?
Who is your target audience?
What are they interested in?
Who do they follow? and Why?
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Who are the influencers in your community?
Emulate your competitors
Take advantage of symbiotic relationships
Use this information to choose your optimal Social Networks
Step 2
Curate Content
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Content is King
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Lots of content out there. Find the best. Share it with your fans
Where to find it:
•Twitter Lists•Pinterest Boards•Facebook Feed•LinkedIn Groups•Instagram Hashtags
• RSS Feeds • Keyword Analyzers
Step 3
Generate Engagement through Content
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You are nota Robot
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Talk like your audience
Share interesting things
Short content wins
Photos win
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Finding Photos Creating Graphics
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Positive emotions win
Questions win
Ask for RTs, Likes, Comments
Give back with contests
Take advantage of user generated content
Step 4
Grow your following
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Think like a Hacker
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Great Content is key, but you need to promote it to grow
Use relevant #hashtags
Mention @influencers
Participate in #Tweetchats
Comment on others’ content
Re-pin on Pinterest & Post in relevant LinkedIn Groups
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Growth Hacking ToolsTwitter/Instagram
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To grow on Facebook, you need to pay
Posts only reach 8-16% of fans
Boost popular posts/contests
Promote Page/Website with Ads Manager
Use Re-targeting
Step 5
Manage your communities
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Be honest and transparent
Respond to questions within 60 minutes
Always respond to complaints
Never argue
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Social Media Management Software (SMM)
Step 6
Measure your SuccessOr lack thereof
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Tracked stats depend on goals
The TREDI Methodology
Traffic - CTRs, Bit.ly, Facebook Pixel
Reach - Number of Followers, Klout
Engagement – Engagement Rate = [actions/followers] x 100
Demand - Learn about your followers
Influence - How influential are you compared to competitors?Share of Conversation = topic mentions including you / topic mentions total
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Analytics Platforms
Hootsuite analytics (all encompassing but expensive)
Facebook: shows basics + ROI from ads
Twitter: (lots of free ones) + Twitonomy, SocialBro, Twitalyzer
Pinterest: Tailwind
Instagram: Iconosquare (free)
LinkedIn: Simplymeasured
Always remember, the key to success with social media is on the tin:
BE SOCIAL
Shameless Self Promotion
Need consulting?
Contact me [email protected]
Twitter: @Tyler_Handley@Blurbi_Content
Need Social Media Content
Check out my platform:
www.blurbi.ca