social media 1.0
DESCRIPTION
Presented to my employer, Council for a Strong America at the annual retreat in January 2011.TRANSCRIPT
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Council For A Strong America:
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DISCLAIMER
Social media is a process.
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Social Media 101
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Why Use Social Media?
• Nationwide branding• Recruit employees
• Build/foster relationships • Engage new audiences • Promote CSA events • Build issue awareness
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CSA Social Media Survey
We are mobile. Nearly 50% of CSA employees use a smart phone for some aspect of work. We like Facebook. A lot. More than 70% of CSA uses the No. 1 social networking site. We “get” social media. At least, on a basic level. 55% of us understand the basics.
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81% of police
departments across the country use social media
in one form or another.
The other 19%are
planning on it.
(IACP, September 2010)
Total surveyed: 728 police departments
(Web URL: http://www.capecodonline.com/apps/pbcs.dll/article?AID=/20110106/NEWS/
101060311)
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Police aren't our only constituents online. All four groups have a presence.
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How Social Media Will Impact 112th Congress
GO TO: http://www.cnn.com/video/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+rss%2Fcnn_freevideo+%28RSS%3A+Video%29#/video/politics/2011/01/05/caifa.congress.goes.social.cnn
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Check to see if your members are using social media at:www.iacpsocialmedia.org/directory Look up your legislators at:www.facebook.com/congress www.tweetcongress.org/members
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2010 Accomplishments (or should we say, "experiments"?)
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Case Study #1: Sen. Lugar Re-Tweet
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Case Study #2: Media Outreach
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Case Study #3: Event Coverage
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Established the E-Comm WorkGroup
• E-Comm Workgroup met 3 times in 6 months • Representatives from every department,
sibling and state • Reviewed documents-in-progress for feedback
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Social Media Policy To Guide Us
• FIRST RULE: Do No Harm • SECOND RULE: Social Networks Should Be an Extension of Our
Website
• THIRD RULE: Per Rule #2, if States Wish to Create Social Media Network Accounts, These Accounts Should Serve as an Extension of that State's Website.
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Facebook Ads
• Experimented with
Facebook Ads for Mission: Readiness
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Live-Tweeting: A New Kind of Conference Recruiting
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What's Next in 2011?
• Analytics• Allies• Social Media policy / employee handbook • Brand building• Coach states• Share, share, share
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We Will Build The Brands
• Maintain a solid online presence • Work with allies
• Karma banking concept
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We Will Coach The States
• Work with states to assist in social media as needed
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We Will Make Everything "Shareable"
• Sharing buttons on the websites
• Linked icons on printed materials and MyEmma emails
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This Is Great, But.....
• What does this mean for my office? • How much time do I have to invest?
• How can I get more familiar with the platform?
• How do we submit content?
• What is the process for approving material?
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More Resources
• Social Media Glossary • Guide to Privacy Settings • Recommended Reading List • Social Media Model Policy
o InternaloExternal
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Q & APlease keep your questions brief and focused.
We are more than happy to talk 1-on-1.