social marketing in taiwan, the icook way
DESCRIPTION
"Social Marketing In Taiwan, The iCook Way" by Fox Hsiao, Co-Founder, Polydice Presented at Taiwan Satellite 2013 More information: e27.co/echelonTRANSCRIPT
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Tuesday, 30 April, 13
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The top recipe site in Taiwan
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Overview
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2011. 11. 8 (17 months)
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180,000 registered user
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18,000 recipes
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430,000 Fans
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Post
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iOSReleased Date: 2012/9 Downloads: 430,000
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AndroidReleased Date: 2013/3/1 Downloads: 230,000
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Samsung App Store
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Window PhoneReleased Date: 2013/3/25
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iPad App incoming
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UU
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
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Recipes
2011/11 2012/01 2012/03 2012/05 2012/07 2012/09 2012/11 2013/01 2013/03
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Demographic
•80% female •Age : 25~ 44
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Poster
I make the dish ,too
Collect recipes, follow poster
Browsering
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• 1% of user base contributing is consistent with UGC site.
• Increase the quality of contribution than focusing on increasing the # of contributors. • Get the right 1% to contribute.
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Traffic
50 %Tuesday, 30 April, 13
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Why Fcebook ?1.2 M /1.6 M
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1. Branding before your launch
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2. Post everyday
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3. Place ads
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4. It also helps App downloads
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RISK : FB changes the rules all the time
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