social marketing in a digital age 2015
TRANSCRIPT
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Paul McGarrity
Social Storytelling in a fragmented, visual and ever-changing media culture
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Social Media Overview?The Modern Marketing Challenge
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2005
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1. Living in a Complex Media World!
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TV: 3.8 Hours a Day……and declining
Online: 3 Hours a day…. And rising sharply
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http://www.octavedigital.co.uk/digital-learning/social-media-usage-in-northern-ireland-an-infographic-by-paul-mcgarrity/
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12%
40%
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2. Collapse of Trust in Modern Business
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A staggeringly low
15% of people trusted what companies’ communicated in their adverts
Source: The Reputation Institute
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Zero Moment of Truth
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…. and Ruin Everything!
3.
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Social Media Overview? Developing Social Stories and
Interactions
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Social Media Overview?Social Communications in
Public Sector / Government
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Jun
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Social Media Overview?The Power of Visuals in
Modern Marketing
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1. Huge Rise in Image-Based Social Media
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2. Images really drive engagement
online
Photos get
7X more FB likes than links!
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Aspirational
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Social Media Overview? Having the Resources to Use
Social Media Effectively
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?
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Social Media Overview?Summary ….. and Resources
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http://www.octavedigital.co.uk/digital-learning/online-guides/
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3 Action Points
1. An honest review How Your Marketing, Comms and PR have responded to the Digital Media Revolution
2. Ask yourself how you would communicate an upcoming PR campaign – purely via visuals
3. Explore the real barriers to doing social media effectively…. And how you might overcome them
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“Don’t Panic….we’re all on this road together”