social marketing heather foster. who is our audience? questions we need to ask ourselves who are our...
TRANSCRIPT
SOCIAL MARKETING
Heather Foster
Who is our Audience?
Questions we need to ask ourselves
Who are our customers?
What do our customers like?
Why choose 24 Tees over Qwertee or another competitor?
*An effective marketing campaign can only be implemented if you know who your customer is and who you are targeting
Email Marketing
Create an incentive for sign upsExample: $1.00 off first order if signing up for the newsletter
Qwertee does this and offers .50 cents
Add a pop-up subscriber box to the website to increase sign ups
Add interesting information to email blasts that customers will care aboutExample: Encourage followers to post photos of them in a 24Tees shirt and add their photo to the newsletter. The person chosen wins a free shirt
Social Media
Encourage PhotosExample: Post a photo of you in your 24Tees shirt and be entered to be featured as a fan of the month (or week) and win a free T-shirt!
Social Media
Run Contests and GiveawaysExample: Enter our #24Tree contest! Post a photo of your Christmas tree and share it to get votes. Whoever has the most votes wins a free t-shirt and $100 gift card
Social Media
Free ShirtsExample: Qwertee currently gives away 30+ shirts a week for audience participation
The Power of “Being There”
1.) Posting content other than self promotional content
2.) Posting every day….no matter what
3.) Being effective at dealing with customer questions and complaints
Conclusion
Choose 2 because you can’t have them all