social marketing for the electronics industry
DESCRIPTION
This is a presentation I gave on June 22nd to the New England chapter of the Electronics Representative's Association at the Holiday Inn, Marlboro, MA.TRANSCRIPT
ByDon Lafferty
A Thumbnail History
1981 - IBM PC first sold. First laptop computers sold to
public. Computer mouse becomes regular part of
computer.
1983 - Time magazines names the computer as "Man of
the Year.“ First cellular phone network started in the United
States. Internet emerges as ARPANET splits civilian from
military networks.
1984 - Apple Macintosh and the IBM PC AT released.
1985 - Cellular telephones in cars become wide-spread.
CD-ROMs in computers.
1987 - 1 Millionth Mobile Phone Subscriber in the U.S.
1994 – U.S. government releases control of internet and
WWW is born
1995 - There are now 25 Million mobile Phone Subscribers
in the US and 30 Million on the Internet Globally
1995 America Online, CompuServe, and Prodigy begin offering
dial-up internet service. Microsoft introduces Windows95. Jeff
Bezos launches Amazon.com as online book seller.
2001 Wikipedia, an online encyclopedia, is launched.
2003 MySpace is created by eUniverse employees; sold to
News Corporation in 2005 for $580 million.
2005 YouTube is launched; sold to Google a year later for $1.65
billion.
People do Business, Not Computers
Face to Face selling is still critical to business relationships
The Internet and How It’s Used
210 BILLION emails are sent - more than a years worth of regular mail in the United States.
Facebook Adds 700,000 new members - that's the size of a small country, roughly the population of Guyana.
Bloggers post 900,000 new articles - Enough to fill the New York Times for 19 years!
Twitter posts 5 million Tweets.
Jokes
Information
Personal Stuff
Interesting/Informative Articles
25% of all content shared on
the Internet is done through
Facebook.
Facebook is the #2 ranked
method of sharing content on the
Internet.
Email is still #1
Facebook is the #2 ranked
method of sharing content on the
Internet.
Email is still #1
Face to Face selling is still critical to business relationships
Every company needs an email communication strategy
An Introduction to Content Marketing
Marketing that involves the creation and sharing of content for the purpose of engaging current and potential consumer bases.
Marketing that involves the creation and sharing of content for the purpose of engaging current and potential consumer bases.
http://digitalbookworld.com/2010/the-149-nook-is-the-ereader-battle-over/
The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.
-Wikipedia
It’s a Cocktail Party.It’s a Barbecue.
It’s a Conversation.Listening, Learning and Sharing
http://digitalbookworld.com/2010/the-149-nook-is-the-ereader-battle-over/
Website
Blog
Establish Your Thought Leadership
Establish Your Mastery of the Market
Face to Face selling is still critical to business relationships
Every company needs an email communication strategy
Every Company need a Website/Blog
Hear Your Targets’ Conversations
Customers
Principals
Colleagues/Competitors
Potential Principals
Connectors
“Listen” for the Key Words and Phrases that tip you off to the conversations being had by your target connections.
Google is the #1 Search Engine
YouTube is #2
Twitter Search and Facebook are
closing the gap.
Google Alerts – key search terms
Google Reader - RSS
TweetDeck – key search terms, groups
and companies
Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME
Face to Face selling is still critical to business relationships
Every company needs an email communication strategy
Every Company need a Website/Blog
Build a Listening Post
Create Your Social Outposts and Drive Traffic Back to
Home Base
Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
The term most often refers to activities that integrate technology, telecommunications and social interaction.
• Website/Blog• Facebook• Twitter• LinkedIn• YouTube• Google• Others
Face to Face selling is still critical to business relationships
Every company needs an email communication strategy
Every Company need a Website/Blog
Build a Listening Post Build Your Social Outposts
Business Development in the Social Web
Establish an objective.
“Identify and connect with all engineers attending 2010 7th Annual IEEE Communications Society Conference on Sensor, Mesh and Ad Hoc Communications and Networks (SECON), 21 Jun - 25 Jun 2010 at the Hyatt Regency Boston, MA.”
Create the content Devise a value hook Inform the IEEE about your value proposition
and provide a link to your content. Set up Google alerts to feed you leads about
the event, it’s sponsors and attendees. Identify or create a Twitter hashtag to create
community. Set up Twitter searches to identify mentions
of the event, its sponsors and attendees.
“Scrub” the conference program for names of presenters, their companies and other industry affiliations.
Find the Internet presence of every person, company and association, and engage them appropriately.
Create a concurrent social event (a “tweetup”) and invite everyone associated with the event to the tweetup.
Create a Facebook and Meetup.com group for your event to create community and drive traffic back to your website/blog.
Feed your Media Channel with Pictures, Video, and Links to pertinent articles.
http://www.facebook.com/profile.php?id=803028269&ref=ts#!/phillydon
Face to Face selling is still critical to business relationships
Every company needs an email communication strategy
Every Company need a Website/Blog Build a Listening Post Build Your Social Outposts Craft BizDev Tactics based on
measureable outcomes
Using Mobile Platforms to Extend Your Office
Mobile Phone Users
Text Messaging Picture Messaging Web Page Density Ease of Transactions
Foursquare Gowalla
Yeah, Right
The average entrepreneur in the U.S. earns $75/hour.
Consultants can charge from $30-$50/hour for execution services, and from $2500 to $25,000/month for strategic support.
Respond to blog comments
Send emails to thanks people who've comment on my blog
Update Facebook Status
Respond to Facebook comments/friend requests/messages
Update LinkedIn Status
Respond to LinkedIn connection requests/messages
Respond to Twitter @ replies
Respond to Twitter direct messages
Tweet out an interesting blog post by a target connection (mentioning them with an @ reply)
Leave a comment on 1 other blog
Start simple and build organically Establish objectives and stick to them Experiment Focus on Time Management to Control
Cost