social marketing strategy electronics industry
TRANSCRIPT
social networkersworldwide!
There will soon be
The number of social networking channels is rising rapidly…
The truth is out there…
of businesses expect to collaborate with customersvia social networks in the
next 3 to 5 yearsHowever, successful social and digital marketing is an art and
a science that requires...
Discoverability Social networkexpertise
Powerful analytic
capabilities
2020 social marketingfor the electronics industry
Does your organisation have what it takes to plan
and drive sophisticated multi-channel campaigns?
It’s already happening
Use one social media network to generate maximum awareness and
demand for a new film release - Elysium - in just 10 days.
Task A Use analytics as a foundation and develop a multi-channel approach
across all major networks to optimise each phase of
The Amazing Spider-Man 2 campaign.
Task B
Result
morelikes3x as many
comments3xviral reach2x
The future is social
Thanks to IBM, Sony Pictures Spain has a strong digital strategy in place
of electronics companies have limited or no social strategy and are lacking the necessary skills
However…
Develop a powerful social and digital initiative
Identify inputsLook at ALL the factors that will influence the campaign1
Define objectivesKPIs can quantify just about every aspect of a digital marketing campaign – including likes, viral reach and shares
2Analytics
everywhereExecute and measure your analytics to maximise and adjust your investment, in
realtime, across the various social networks
5
Customer experience Personas can be applied to understand and optimise the experience and plan tailored journeys to generate maximum value at every touch-point
3Execute and measureVisualise and measure everything
(and adjust your campaigns accordingly)
4
of CXOs claim they understand their
customers today**Source: 2013 IBM Global CSuite Study
Optimise your investment with a 5-step Integrated Campaign Planning System:
Target your social media investment in real-time,
continuously shifting spend to optimise your strategy
Focus on the most relevant network to you, your business and your audience.Then look at how one network is connected to another.
Your future.Our experience.
IBM blends the art of marketing
with science, creative and analytics.
Understanding your audience canmaximise your business results
Reduce budget spend / Increase brand awareness / Improve conversion rateBuild brand advocates / Increase fan base / Generate ROI / Increase sales
Embrace the future with IBM
Imagine if you could increase your social hits by up to 500%
and stretch your budgets across the right channels
Digital BusinessStrategy
Innovation and Visioning
Digital OperatingModel
Customer ExperienceStrategy and Design
Digital MarketingStrategy
Customer InsightStrategy
Digital Contentand Knowledge
Digital PlatformStrategy
We think bigger than an agency...
More creatively than a consultancy...
With the power to integrate the whole system...
For more information contact:
This enabled Sony Pictures to create a successful customer journey by:
Targeting the right audiences
Using the right platform
At the right time
With the right content
For the right value proposition
IBMInteractiveExperience
IBM can help you with new approaches, processes, skills and technologies
Marcel BaronSenior Managing ConsultantIBM Interactive Experience
[email protected] +31 65 397 8643
Chris StreeteAssociate Partner,
Electronics IndustryIBM Interactive Experience
[email protected]+44 (0) 7837 203 913
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