Social Marketing 2.0

Discover how you can create a following on the

internet that will generate boatloads of hot leads!

Putting the pieces of the puzzle

together. . .

My Objectives Today

Help you understand the

power behind Social

Marketing.

Help you set up your

accounts

Help you maximize

those accounts to there

fullest potiential.

What is Social Media Marketing?

A form of internet marketing which seeks to achieve

branding and marketing communication goals through

the participation in various social media networks

(MySpace, Facebook, LinkedIn), social bookmarking

(Digg, Stumbleupon), social media sharing

(Flickr, YouTube), review/ratings sites

(ePinions, BizRate), blogs, forums, news aggregators

and virtual 3D networks (SecondLife, ActiveWorlds).

Each social media site can be optimized to generate

awareness or traffic.

facebook

Why should you be on

facebook?

Most visited social networking

site on the internet. (1.2 billion

visits in January 2009.)

Third most visited site on the

internet

People spend their time

browsing profiles, photos, and

getting involved with like-minded

people through Groups.

FaceBook is a way for people

from the past to connect with you

and see what is going on in your

life.

You can tap into the power of

Viral Marketing and at the same

time connect with people on a

personal level.

Setting Up Your Account

Only show information you want

others to see . . .

Profile Page

The starting point for your presence on facebook. Convert

your “friends” to engage with certain parts of your identity.

It’s the place where you can most deeply and authentically

express your passion for the brand, company, or product you

want to promote.

One of the most common habits of Facebook users is browsing

the profile pages of friends and stalking the profile pages of

people they want to learn more about. By connecting to

hundreds of parters, customers, associates, and friends on

Facebook, you’ll drive a TON of traffic to your profile page.

Take advantage of that huge opportunity.

Your Status Please

Updating your status

Let people know about homes you recently listed.

Also let them know your going to your kid’s baseball

game. (You don’t want people to think you are only

here for business.)

Never update your status with something

inappropriate. (ex. Had bad experience with another

agent this week.)

Add links, video, or photos to your status.

Try to always add value!

Groups, Pages, and Events

Powerful tools:

Groups are the easiest

way to build community

around your brand. Join

some and start one.

(Stephen Colbert went

from zero to 1 Mill in 9

days)

Pages are like groups but

more customizable. This is

good, free viral marketing.

Anyone can use Events to

promote marketing

events, sponsored

parties, Open Houses, and

more.

When you create an event, it

gets a fully-featured

page, much like a group, that

includes a

wall, discussion, photos, video

s, and links. You can invite all

of your friends to the event;

friends you invite will receive

a special notification

requesting their RSVP.

Promote your next:

Open House

Company Party

FSBO Seminar

Buyer/Seller Seminar

Mortgage Seminar

First Time Home Buyer

Webinar

Setting up your account

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