social magazine - july 2014

8/12/2019 Social Magazine - July 2014

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2/12

Focus on how tobe social, not on

how to do social.- Jay Baer, Convince & Convert

Dominating Social Media:Taco Bell Style

Social media presence in 2014. This is the norm, not the exception, and with this somecompanies are building an empire with their following by implementing fun, engagingstrategies that speak to their target demographic.

Ad Ages Marketer of the Year in 2013 was none other than Taco Bell, thanks to a uniquestrategy driven by clever social media tactics and their wildly successful Doritos Locos Tacos.Yes, the same tacos youve seen on your Facebook and Twitter feeds have sold over 600million units in a year and a half, making them a critical player in the companys growth.

So how did they do it? To start with, Taco Bell has no reservations about openly targeting the18-34 age group. Identifying their most active consumer base has helped them keep theircontent focused instead of generalizing to please every demographic. As a result, their feedsare loaded with mouth-watering images of burritos, nachos, churros and more, accompa-

nied by short quips like A dollar each. A dollar well spent. or Home away from home.Theyve also made a habit of frequently interacting with customers, celebrities and companies,frequently retweeting selfies, videos, and comments from their following of nearly 1mm ontwitterand over 10mm on Facebook. Names and brands such as Chrissy Teigen, DillonFrancis, Urban Outfitters, Sony and others often pop up, often tied to giveaways and otherpromotional campaigns. Taco Bell even sends out occasional hand-written notes along withlittle presents to some of their celebrity followers. This is then shared on multiple mediaoutlets, resulting in high engagement and interaction for the company.

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Written by Nick Alfonse
http://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/http://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/http://www.policymic.com/articles/73129/5-ways-taco-bell-is-killing-it-with-social-mediahttp://www.policymic.com/articles/73129/5-ways-taco-bell-is-killing-it-with-social-mediahttps://twitter.com/TacoBell/status/413413975917748225/photo/1https://twitter.com/TacoBell/status/416669945334755328/photo/1https://twitter.com/TacoBellhttps://www.facebook.com/tacobellhttps://www.facebook.com/tacobellhttps://twitter.com/TacoBellhttps://twitter.com/TacoBell/status/416669945334755328/photo/1https://twitter.com/TacoBell/status/413413975917748225/photo/1http://www.policymic.com/articles/73129/5-ways-taco-bell-is-killing-it-with-social-mediahttp://www.policymic.com/articles/73129/5-ways-taco-bell-is-killing-it-with-social-mediahttp://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/http://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/


3/12

To affect the

quality of the

day, that is the

highest of arts.- Henry David Thoreau

Meme vs. Meaningful: QualityContent Wins on Facebook

Facebook certainly has come a long way! In fact, it drives more traffic than any other social

platform, according to SimpleReach.

A survey conducted by Facebook engineers showed that people are looking for news they canuse. The results showed that on average, users prefer links to high-quality articles to the latestmeme. Whether its current events, favorite sports teams, or shared interests, people want tosee more relevant news and what their friends have to say about it.

In order to show the right content to the right people at the right time, Facebook engineershave developed a new algorithminto News Feed. Thousands of people were surveyed to givean idea of what factors make a post high-quality. With the results of that survey, the algorithmwas created and tested. Engineers saw a significant increase in interactions and fewer storieshidden overall.

Facebook is all about interaction, so theyre bumping storieswith the most comments to the top

of the News Feed. The news stories that you share could resurface with comments from yourfriends. The comments will be highlighted, creating conversations about all types of content.

Quality content needs a quality headline

You may have noticed headlines in the Upworthy style all over the internet. The main reasonfor this is that people click on them! While browsing through Facebook, users tend to read and share these stories more often. Find out why in this article.

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Written by Melissa McDermott
http://simplereach.com/blog/facebook-continues-to-be-the-biggest-driver-of-social-traffichttp://socialbu.tumblr.com/post/69485801431/content-quality-matters-facebooks-latest-news-feedhttp://socialbu.tumblr.com/post/69485801431/content-quality-matters-facebooks-latest-news-feedhttps://www.facebook.com/business/news/News-Feed-FYI-Showing-More-High-Quality-Contenthttps://www.facebook.com/business/news/News-Feed-FYI-A-Window-Into-News-Feedhttp://www.upworthy.com/http://www.theatlantic.com/technology/archive/2013/12/why-are-upworthy-headlines-suddenly-everywhere/282048/http://www.theatlantic.com/technology/archive/2013/12/why-are-upworthy-headlines-suddenly-everywhere/282048/http://www.upworthy.com/https://www.facebook.com/business/news/News-Feed-FYI-A-Window-Into-News-Feedhttps://www.facebook.com/business/news/News-Feed-FYI-Showing-More-High-Quality-Contenthttp://socialbu.tumblr.com/post/69485801431/content-quality-matters-facebooks-latest-news-feedhttp://socialbu.tumblr.com/post/69485801431/content-quality-matters-facebooks-latest-news-feedhttp://simplereach.com/blog/facebook-continues-to-be-the-biggest-driver-of-social-traffic


4/12

InsertPhoto

Here

Worth a Thousand Retweets

We all know that tweets containing images or videos are more likely to be retweeted 25%more likely, in fact. Last October, Twitter implemented a new featurethat, for the first time,allowed users to view photo and video previews right in their feed. Previously, users were

required to click through a link to view images and videos. The new preview feature changedthe tweeting game in two ways. First of all, the burden was no longer on the tweeters shortdescription to sell a viewer on clicking that link, as the picture is right there to speak for itself.Secondly, including a picture in the feed itself makes the tweet 94% more likely to be retweeted.

Keep in mind that in order to benefit from the preview space, the image must be uploadedusing Twitters built-in image service Pic.Twitter.com. Not surprisingly, photos posted using linksfrom competitors Facebook, Instagram, or Tumblr will still appear as links only, and will be42% less likely to be retweeted.

Still, the most important thing is to start with a unique and interesting photo. A study usingeye-tracking technology has shown that people tend to ignore stock photos. It turns out thatwere remarkably skilled at distinguishing real people from stock image models. For example,viewers spent 10% more time looking at the 30-plus portraits of employees on a companysteam profile webpage, going so far as to scroll further down the page in search of more realpeople. At the same time, those viewers hardly glanced at the huge, generic-looking imagesused as filler near the tops of other pages.

Including a picture in the feed itself makesthe tweet 94% more likely to be retweeted

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Written by Jon Stubbs
http://socialbu.tumblr.com/post/70214074471/the-retweet-reporthttp://socialbu.tumblr.com/post/70214074471/the-retweet-reporthttp://socialbu.tumblr.com/post/70214074471/the-retweet-reporthttp://socialbu.tumblr.com/post/64862557539/how-picture-link-type-affects-engagementhttp://socialbu.tumblr.com/post/64862695567/a-study-showing-that-people-ignore-stock-photoshttp://socialbu.tumblr.com/post/64862695567/a-study-showing-that-people-ignore-stock-photoshttp://socialbu.tumblr.com/post/64862557539/how-picture-link-type-affects-engagementhttp://socialbu.tumblr.com/post/70214074471/the-retweet-reporthttp://socialbu.tumblr.com/post/70214074471/the-retweet-reporthttp://socialbu.tumblr.com/post/70214074471/the-retweet-report


5/12

When scrolling through Instagram or your Twitter timeline, youprobably wont recognize them for what they are. On many social

media sites, now seamlessly intertwined with photos of your friendsdog, are advertisements from major brands that are presented in a

non-intrusive, engaging format designed to cater to your unique interest.

Google+s +Post ads, for example, are changing the way social mediasites and brands work together to market products. +Post ads are traditional

Google+ posts that run on the Google Display Network, placing a companysad on any of its 2 million sites and reaching users who are interested in those

brands. The ads come straight from a companys Google+ page, and.

These conversations create a valuable community around a brand where people cantalk with each other and with the brand itself, said Google product manager, Eran

Arkin, on his Google+ page.

In December, Twitter began using Tailored Audiences, targeting users with ads better suitedto their preferences. This allows a brand to reach users who have viewed similar products or

services elsewhere on the internet. HubSpot, a developer and marketer of software-as-a-serviceproducts for inbound marketing, participated in beta testing of Promoted Tweets and

.Instagram ads began running in October, and appear much like traditional posts. Our aim is to make

any advertisements you see feel as natural to Instagram as the photos and videos many of you alreadyenjoy from your favorite brands, . Instagram added

that its goal is to make ads appear much like engaging, high-quality ads [you see] when you flip throughyour favorite magazine. The social media giant initially worked with a handful of brands in launching the

advertisements, including Ben & Jerrys., according to Business2Community.com. Instagram also gives users the

option to opt out of receiving particular ads if theyre not interested, so it can provide more relevant ads in the future.

The Social

Mediumis the

Message

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http://www.business2community.com/online-marketing/online-advertising-25-stats-facts-break-0723951#!q0v7Shttp://www.business2community.com/online-marketing/online-advertising-25-stats-facts-break-0723951#!q0v7Shttp://blog.instagram.com/post/63017560810/instagramasagrowingbusinesshttp://www.mediapost.com/publications/article/214895/twitter-releases-tailored-audiences-ad-targeting.htmlhttp://www.mediapost.com/publications/article/214895/twitter-releases-tailored-audiences-ad-targeting.htmlhttps://www.youtube.com/watch?feature=player_embedded&v=4yCUgx7H2zohttps://www.youtube.com/watch?feature=player_embedded&v=4yCUgx7H2zo


6/12

The ROI

of Social

Often resigned to a complementary component of businesses marketing campaigns, socialmedia is rapidly securing a reputation as a pillar of successful business thats impossible toignore for the majority of the countr ys successful companies.

According to the 2013 State of Digital Marketing report Webmarketing 123, 54 percent ofB2C (business-to-customer) companies surveyed reported that social media played a role innot only generating leads, but directly generating revenue. Even among B2B (business-to-business) companies, 54 percent reported generating leads through social and 39 percentsaid those leads turned into revenue generation.

These trends are apparently raising eyebrows, even among those who previously paid littleattention to the role social media played on their bottom line. Around 20 percent of allcompanies surveyed said they were unsure of the role social played in their lead or revenuegeneration. But of these, 56 percent of B2B companies and 65 percent of B2C companiessaid they planned to increase investment in social media.

One reason some have been hesitant to lean too heavily on social media is because tradi-tional ROI (return on investment) measurement models are difficult to apply to social media.But according to Giuseppe Crosti, co-GM of SocialProvidence:

ROI is not an applicable performance indicator; by measuring lead generation, the impactof social on sales can be realistically quantified. A successful social strategy is part of anintegrated pathway from lead generation to sales. Only within this framework can thepower of social be fully unleashed.

Social medias potential is undeniable. Whether traditionalists embrace it or not, noth-ing can compete with social medias reach more than 500 million tweets and 4.75billion Facebook shares every day (Crosti).

Social media is growing up intheeyesofbusinessexecutives

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Written by Matt Pappalardo
http://marketingland.com/social-media-driving-revenue-for-one-third-of-b2c-companies-one-fifth-of-b2b-firms-report-64256http://www.huffingtonpost.com/giuseppe-crosti/truth-and-lies-of-social-media-roi_b_4339813.htmlhttp://www.huffingtonpost.com/giuseppe-crosti/truth-and-lies-of-social-media-roi_b_4339813.htmlhttp://marketingland.com/social-media-driving-revenue-for-one-third-of-b2c-companies-one-fifth-of-b2b-firms-report-64256


7/12

#How to Avoid Hashtag HorrorsWritten by Elizabeth Coffey

With the rise of Twitter and the use of the hashtag, something hazardous that could potentiallysink your entire social media campaign has come along for the ride; hashtag abuse. In the

pursuit of promoting your business, its easy to fall into the trap of tagging every word in yourpost or tweet just to be found on social media sites. But instead of coming across as an author-ity in your field or industry, hashtag abuse makes you appear spammy; just another voice in asea of voices shouting, Buy me! Here are some helpful hints on how to use hashtags appro-priately, especially now that Google has added hashtagsto its search results:

Choose your hashtags wiselyDont hashtag common words like you and the. Instead, choose words that are relevantto what youre talking about so you can be found by people who are not familiar with yourcontent (ie: #MLB, #MajorLeagueBaseball).

Use hashtags judiciouslyDont use hashtags in every update, and try to use no more than one per update. Otherwise,it looks like spam and wont get you noticed (at least in a good way). Repeating the samehashtag in multiple posts also goes against best practices.

Test your hashtagsSearch your potential hashtags in Twitter or set your Facebook status to Only Me to begintesting. Youre checking to see if theyre relevant, focused, and in use by the actual membersof the online community.

For more information, please visit our blog.

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http://socialfresh.com/google-adds-hashtags-to-search/http://socialbu.tumblr.com/post/65345458754/best-practices-for-hashtagshttp://socialbu.tumblr.com/post/65345458754/best-practices-for-hashtagshttp://socialfresh.com/google-adds-hashtags-to-search/


8/12

S

C

N

E

O

E

O

R

RWhether through a website, one of the countless

social media platforms available, or a combina-tion of the above, most business owners haveinvested in some type of online presence. Theyuse this online presence to create status updates,tweets, posts, pins, photos, and videos in anattempt to engage current customers and attractpotential ones.

Just as bountiful as the data constantly shootingacross cyberspace are the ways of collecting it.Business owners monitor every users interaction

and scrutinize the numbers from every possibleangle. They watch these statistics like hawks. Butwhat do these numbers mean? How can theybe used to encourage customer interaction andincrease profits?

Mashable offers answers 30 of them, to beprecise. In Metrics That Matter, the news andsocial media mogul has designed a 30-day map ofonline marketing tips and strategies. Theres some-thing for even the savviest social media marketersto learn from this guide, which covers everythingfrom quantifying revenue per user to insightson the wildly popular tactics recently employedby Geico, Kmart, and others. The cutting-edgecollection comes complete with new goalsmarketers can commit to for 2014.

30 Ways in 30 Days:Mashables Guide to Marketing MetricsWritten by Britt Pierce

Content is king, but it takes more than a flock ofpages floating out in cyberspace to impress theintricate algorithms of Googles ranking system.Matt Cutts, head of Googles Webspam team,explains in a featured videothat a large numberof indexed pages doesnt necessarily equate to awebsite ranking higher as a whole.

Googles algorithms place a higher importanceon interaction and overall engagement. A websitewith more third-party links pointing to it is morelikely to invite deeper crawling. This results in

more pages being found, then indexed, and thatis what gives the website potential to achieve ahigher ranking in searches.

So how does a business achieve those covetedthird-party links? While a collection of keywordswas once considered ideal, the key to capturingthe attention of todays discerning online audienceis content. Gone are the days when the Internetwas simply a platform to lecture from. Its evolved

into a dialogue between client and customer. Themore engaging and relevant a website is to itsvisitors, the more likely it will be shared throughlinks and social media channels with a widerpotential audience.

Mo Pages Mo Problems:Googles Matt Cutts on Indexed Page CountWritten by Britt Pierce The more engaging and relevant a website is

to its visitors, the more likely it will be shared

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http://socialbu.tumblr.com/post/69508119093/metrics-that-matter-a-series-by-mashablehttp://mashable.com/2013/12/05/revenue-per-user-metrics/http://mashable.com/2013/12/12/geico-hump-day/http://mashable.com/2013/12/20/kmart-metrics/http://www.youtube.com/watch?v=AVOrml7fp2chttp://www.youtube.com/watch?v=AVOrml7fp2chttp://readwrite.com/2011/12/13/googles-matt-cutts-good-conten#awesm=~osbJQrVS3n64achttp://readwrite.com/2011/12/13/googles-matt-cutts-good-conten#awesm=~osbJQrVS3n64achttp://readwrite.com/2011/12/13/googles-matt-cutts-good-conten#awesm=~osbJQrVS3n64achttp://readwrite.com/2011/12/13/googles-matt-cutts-good-conten#awesm=~osbJQrVS3n64achttp://readwrite.com/2011/12/13/googles-matt-cutts-good-conten#awesm=~osbJQrVS3n64achttp://readwrite.com/2011/12/13/googles-matt-cutts-good-conten#awesm=~osbJQrVS3n64achttp://www.youtube.com/watch?v=AVOrml7fp2chttp://www.youtube.com/watch?v=AVOrml7fp2chttp://mashable.com/2013/12/20/kmart-metrics/http://mashable.com/2013/12/12/geico-hump-day/http://mashable.com/2013/12/05/revenue-per-user-metrics/http://socialbu.tumblr.com/post/69508119093/metrics-that-matter-a-series-by-mashable


9/12

Money is so 20th century.

The new currency is buzz.

- Internet Retailer

Businesses Let You Pay with theValue of Your Social Network

In 2010, the service Pay with a Tweet, launched, allowing artists, authors, businesses, etc.,to digitally exchange their products for a tweet. Four years later, many major corporations areadopting a similar method by directly offering value through social media engagement.

Starbucks has launched tweet a coffee,which allows you to send a $5 gift card to any Twit-ter user. Simply link your Starbucks account to Twitter, tweet a personalized message, andmake someones day.

Using advanced vending machine technology, Pepsis Like Machinegives passersby freesodas in exchange for a Like. Its just another way to offer something tangible in return fora click.

You can even donate your tweets to charity. Last month, a vending machine in a Vancouver malldispensed 3,000 stuffed pandas to those who tweeted #HomeTweetHome, with proceedsgoing to WWF Canada, a conservation group.

Engagement through contests and giveaways has always been a part of the social media land-scape, which makes the prospect of businesses bartering their products to gain recognitionvery promising going forward.

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Written by Frank Berrodin
http://www.paywithatweet.com/http://socialbu.tumblr.com/post/65542171331/send-a-tweet-buy-a-coffee-starbuckshttp://mashable.com/2013/05/31/pepsi-like-machine/http://mashable.com/2013/12/19/twitter-vending-machine/https://twitter.com/search?q=%23hometweethome&src=typdhttps://twitter.com/search?q=%23hometweethome&src=typdhttp://mashable.com/2013/12/19/twitter-vending-machine/http://mashable.com/2013/05/31/pepsi-like-machine/http://socialbu.tumblr.com/post/65542171331/send-a-tweet-buy-a-coffee-starbuckshttp://www.paywithatweet.com/


10/12

Youre off to Great Places!

Today is your day!

Your Mountain is waiting,

So get on your way!

Oh, the places youll Pin!Pinterest introduces Place Pins

Pinterest is only the most up-and-coming image search engine around. The end of 2013 sawsome huge changes for Pinterest, including the expans ion of user experience with the introduc-tion of Place Pins. They are an interactive way to track all of the best eats on your epic vacation

or your weekend search for the best thrift shops and breweries.Users are already pinning 1.5 million places, and over 750 million destinations every day.Place Pins allow you to add a phone number, address, and details of interest through the appon your smartphone and features a beautifully designed interactive map. Pinterest has alsopartnered with major brands and networks to offer Place Pin boardsthat can help you plan

your dinner or your next summer trip. APIs (application program interface) endpoints in theform of easily accessible Pin It buttons are showing up on more and more travel websites so

you can simply click and pin.

Actually, youve probably noticed that you cant order shoes online, or look up a recipe with-out the option to Pin your selected item. Theres a reason for it. When you do, API endpointsallow retailers and other social media platforms to track your interaction with their brand andtheir products through metrics like top pins, most-clicked through pins, etc. So when youpin something directly from a website, or you repin from a retailers pin board, youre offering

valuable information on popular trends in a variety of markets. In turn, they can provide youwith a more satisfying experience or product because they know what you like.

Click hereto keep up with the latest on Pinterest.

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Written by Jen Stercula
http://businessblog.pinterest.com/post/67622600683/introducing-place-pins-for-the-explorer-in-all-of-ushttp://businessblog.pinterest.com/post/67622600683/introducing-place-pins-for-the-explorer-in-all-of-ushttp://www.pinterest.com/cntraveler/hotels-we-love/http://www.pinterest.com/travelchannel/east-coast-beach-crawl/http://www.pinterest.com/fest300/the-worlds-best-festivals/http://socialbu.tumblr.com/post/67058764317/new-pinterest-partner-apis-showcase-pins-directly-onhttp://socialbu.tumblr.com/http://socialbu.tumblr.com/http://socialbu.tumblr.com/post/67058764317/new-pinterest-partner-apis-showcase-pins-directly-onhttp://www.pinterest.com/fest300/the-worlds-best-festivals/http://www.pinterest.com/travelchannel/east-coast-beach-crawl/http://www.pinterest.com/cntraveler/hotels-we-love/http://businessblog.pinterest.com/post/67622600683/introducing-place-pins-for-the-explorer-in-all-of-ushttp://businessblog.pinterest.com/post/67622600683/introducing-place-pins-for-the-explorer-in-all-of-us


11/12

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Supplemental Links

Dominating Social Media: Taco Bell StyleWritten by Nick Alfonse

Advertising Age http://adage.com/article/special-report-marketer-alist-2013/taco-bell-ad-age-s-marketer-year/243852/Policy Mic h ttp://www.policymic.com/articles/73129/5-ways-taco-bell-is-killing-it-with-social-mediatwitter photo, Taco Bell htt ps://twitter.com/TacoBell/status/413413975917748225/photo/1twitter photo, Taco Bell htt ps://twitter.com/TacoBell/status/416669945334755328/photo/1twitter account, Taco B ell https://twitter.com/TacoBell

Facebook account, Taco Bell https://www.facebook.com/tacobellSocialbu tumblr h ttp://socialbu.tumblr.com/post/67680799068/excellent-reasons-why-taco-bell-is-killing-it-with

Businesses Let You Pay with the Value of Your Social NetworkWritten by Frank Berrodin

Internet Retailer http://www.internetretailer.com/2010/07/08/will-consumers-pay-tweetPay With a Tweet http://www.paywithatweet.com/Starbucks https://www.starbucks.com/tweet-a-coffeeMashable http://mashable.com/2013/12/19/twitter-vending-machine/Mashable http://mashable.com/2013/05/31/pepsi-like-machine/

Worth a Thousand RetweetsWritten by Jon Stubbs

Fastcolabs.com http://www.fastcolabs.com/3023381/want-to-get-more-retweets-try-doing-this-and-this-and-thisBuzzfork.com http://blog.buzzfork.com/post/63371623759/twitter-pictures-retweet-study

Nielsen Norman Group http://www.nngroup.com/articles/photos-as-web-content/

Meme vs. Meaningful: Quality Content Wins on FacebookWritten by Melissa McDermott

Simplereach http://simplereach.com/blog/facebook-continues-to-be-the-biggest-driver-of-social-trafficSocial Insights: Content Quality Matters http://socialbu.tumblr.com/post/69485801431/content-quality-matters-facebooks-latest-news-feedFacebook: News Feed FYI https://www.facebook.com/business/news/News-Feed-FYI-Showing-More-High-Quality-ContentFacebook: News Feed FYI https://www.facebook.com/business/news/News-Feed-FYI-A-Window-Into-News-FeedUpworthy http://www.upworthy.com/

The Atlantic http://www.theatlantic.com/technology/archive/2013/12/why-are-upworthy-headlines-suddenly-everywhere/282048/

Oh, the places youll Pin! Pinterest introduces Place PinsWritten by Jen Stercula

Pinterest Business Blog http://businessblog.pinterest.com/post/67622600683/introducing-place-pins-for-the-explorer-in-all-of-usPinterest, Top Hotels in the World (Conde Nast Traveler Board) http://www.pinterest.com/cntraveler/hotels-we-love/Pinterest, East Coast Beach Crawl (Travel Channel Board) http://www.pinterest.com/travelchannel/east-coast-beach-crawl/Pinterest, Worlds Best Festivals (Fest 300 Board) http://www.pinterest.com/fest300/the-worlds-best-festivals/Socialbu Tumblr htt p://socialbu.tumblr.com/post/67058764317/new-pinterest-partner-apis-showcase-pins-directly-onPinterest Blog http://blog.pinterest.com/

How Social Media Ads are Becoming More Engaging and PersonalWritten by Mike Still

Toyota, +Posts ads YouTube video https://www.youtube.com/watch?feature=player_embedded&v=4yCUgx7H2zo

Google+ page, Googles Eran Arkin https://plus.google.com/+EranArkin/postsOnline Media Daily http://www.mediapost.com/publications/article/214895/twitter-releases-tailored-audiences-ad-targeting.htmlInstagram blog http://blog.instagram.com/post/63017560810/instagramasagrowingbusinessBusiness2Community http://www.business2community.com/online-marketing/online-advertising-25-stats-facts-break-0723951#!q0v7S

The More the Merrier? Think Again!Written by Britt Pierce

Matt Cutts: Good Content Trumps SEO http://readwrite.com/2011/12/13/googles-matt-cutts-good-conten#awesm=~ovuPYLis6Mu5qIDoes a Site Rank Better If It Has a Lot of Indexed Pages?, YouTube - http://www.youtube.com/watch?v=AVOrml7fp2c

30 Ways in 30 Days: Mashables Guide to Online MarketingWritten by Britt Pierce

Metrics That Matter, Mashable htt p://mashable.com/category/metrics-that-matter/

How to Avoid Hashtag Horrors

Written by Elizabeth CoffeySocial Fresh http://socialfresh.com/google-adds-hashtags-to-search/Social Media Today http://socialmediatoday.com/kenmueller/1613406/hashtags-proper-use

Twitter Media https://media.twitter.com/best-practice/how-to-use-hashtagsTwitter Media https://media.twitter.com/best-practice/using-hashtags

Social media is growing up in the eyes of business executivesWritten by Matt Pappalardo

Huffington Post http://www.huffingtonpost.com/giuseppe-crosti/truth-and-lies-of-social-media-roi_b_4339813.htmlMarketing Land http://marketingland.com/social-media-driving-revenue-for-one-third-of-b2c-companies-one-fifth-of-b2b-firms-report-64256


12/12

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social magazine - july 2014

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