1.How Likeable Brands Win 7 Ways Brands Build Lasting Relationships Jordan Slabaugh, Director of Marcom & Social, Spredfast Dave Kerpen, CEO, Likeable Media #SFLeaders

2. Jordan Slabaugh Director, Marcom & Social Spredfast @jordanv | @spredfast Dave Kerpen CEO and Author Likeable Media @davekerpen | @likeablemedia Todays Presenters #SFLeaders 3. The Likeable Brand Journey #SFLeaders 4. Aspiring Likeable Brands start with: Why? Why are we in business? Why does it matter to our customers or the world? Why do we, and others, believe in what we do? #SFLeaders 5. Brands Become Likeable By Embracing More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject. Peter Drucker Purpose Value Emotion #SFLeaders 6. If you dont understand people, you dont understand business [Said more directly] Simon Sinek #SFLeaders 7. People and Relationships Enter Social Media #SFLeaders 8. Why Social is at the core of Likeable Business Great social experiences build lasting relationships 9. We are no Longer Just Marketers We are experience makers capable of changing our relationship status with customers. Top of mind consideration Create and build loyalty Word of Mouth, expanded business 10. #SFLeaders How Likeable Brands Win @DaveKerpen, CEO, @LikeableLocal Author of two @LikeableBooks dave@likeable.com SlideShare.com/DaveKerpen 7 Ways Brands Build Lasting Relationships 11. #SFLeaders Social Media Realities Social Media cannot make up for a bad product or service. Social Media is not free. Social Media will not bring you instant results. 12. #SFLeaders 11 Simple Social Concepts to Build a Likeable Business #NFIBLIVE 13. #SFLeaders 7 Simple Social Media Concepts to Drive Results Listen. Tell Stories. Advertise. (Better). Provide Value. Be Grateful. Be Authentic. Respond. #NFIBLIVE 14. #SFLeaders Listen First and Never Stop Listening. When people talk, listen completely. Most people never listen. - Ernest Hemingway #NFIBLIVE 15. #SFLeaders Listen to Your Prospects. #NFIBLIVE 16. #SFLeaders Your Customers are Asking For You. #NFIBLIVE 17. #SFLeaders Listen to Your Customers. #NFIBLIVE 18. #SFLeaders Respond. Life is ten percent what happens to you and ninety percent how you respond to it. - Charles Swindoll To Everyone. #NFIBLIVE 19. #SFLeaders Responsiveness is No Longer Optional. 20. #SFLeaders LAST: Listen, Apologize, Solve, Thank 21. #SFLeaders The 4 Most Important Words in Social Media: Im Sorry & Thank You 22. #SFLeaders 23. #SFLeaders Use Your Unique Brand Voice 24. #SFLeaders Respond to Positive Comments Too. 25. #SFLeaders Storytelling is the most powerful way to put ideas into the world today. - Robert McAfee Brown Tell, Dont Sell. 26. #SFLeaders My Story 27. #SFLeaders Every Brand Has Many Stories to Tell - Your humble beginnings - Employee challenges - Community & charity partnerships - Inside the lives of leadership - Customers who have overcome obstacles 28. #SFLeaders Use Social & Online Tools to Tell Your Story Website Online Video Webinars eBooks & Whitepapers Tweets Pictures Social Networks For sale: Baby shoes. Never worn. - Ernest Hemingway 29. #SFLeaders Inspire Your Customers to Tell Your Story 30. #SFLeaders I had no idea that being your authentic self could make me as rich as Ive become. If I had, Id have done it a lot earlier. - Oprah Winfrey Be Authentic: Just Be You. 31. #SFLeaders Be Vulnerable. Be Real. 32. #SFLeaders Be You. Online & Offline. In Public & In Private @dens 33. #SFLeaders Show Your Brands Personality 34. #SFLeaders Many a small thing has been made large by the right kind of advertising. - Mark Twain Advertise. (Better). 35. #SFLeaders Use Hypertargeting & Nanotargeting on Facebook & LinkedIn 36. #SFLeaders 92% of People Trust Their Friends Recommendations 37. #SFLeaders Strive not to be a man of success, but rather to be a man of value - Albert Einstein Give Away Value. 38. #SFLeaders 10% Off = Marketing 50% Off = Value 100% Off = Loyal customers for life 39. #SFLeaders Provide B2B ValueThrough Facebook, Webinars, Articles, and White Papers 40. #SFLeaders I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - GK Chesterton Be Grateful 41. #SFLeaders The Value of Thank You 42. #SFLeaders Donors Choose, R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely to donate again! The Original Social Media 43. #SFLeaders Listen first and never stop listening. Share and inspire stories. Advertise better. Give away value. Be grateful. Be real and be you. Respond to everyone. 44. #SFLeaders Likeable Content: Exclusive Access Email Michele@likeable.com for a FREE copy! 45. #SFLeaders Thank You! Feedback/Grand Prize How dare you settle for less when the world has made it so easy for you to be remarkable? - Seth Godin @DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal @LikeableMedia @LikeableLocal dave@likeable.com LinkedIn.com/in/DaveKerpen 46. #SFLeaders Jordan Slabaugh @jordanv | @spredfast Dave Kerpen @davekerpen | @likeablemedia Thank You! Todays Slides: www.slideshare.net/spredfast #SFLeaders