7 Tips for Making Social Giveaways

Win-Winfor Brands and their Fans

A giveaway can…

– increase web traffic, likes and followers.

– put a product or service in the hands of

someone who wants it.

– get people talking about a product or

service online and off.

– align your brand with an influencer in

the community.

1. Have a clear goal in mind and make sure a giveaway supports it.

2. Know your audience; where to find them, what they talk about online and who influences them.

3. Know your platform; get to know its policies and restrictions.

4. Contest rules and regulations are necessary, make them clear and easy to understand.

5. Timing is important: launch your contest when your audience is online.

6. Make it easy for users to participate and for influencers to spread the word.

7. Metrics are important; always track and report.

Things to Remember:

Timing

MetricsInfluence

Ease

Rules & Regulations

PlatformGOAL

QUESTIONS? Send us a tweet!

Shannon Hunter@Shananigans5

Matt Juniper@mattjuniper

Lindsay Munro@lindsaymunro

Casie Stewart@casiestewart