social insights 2014 hong kong: kenneth kwok, beehive strategy
DESCRIPTION
Kenneth Kwok has over 15 years of digital experience started his career as a web designer then developed himself into digital strategist. He spends most of his career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM’s clients globally. In 2010, he founded Beehive Strategy to provide data analytics consultation service as well as digital strategy service in the Asia Pacific region. Kenneth leverage his global experience with data analytics to maximise the return on investment for many companies. He also is the founder of Hong Kong Web Analytics Wednesday and Founding Chairman of Hong Kong Digital Analytics Association focusing the growth and education within the data analytics industry.Digital Analytics Association also appointed him as their representative in Hong Kong in 2010. Kenneth also hold a Master Degree in Management focus in Marketing with Macquarie University in Sydney Australia.TRANSCRIPT
WHY ADVERTISE?
Promote your
FACEBOOK content
using Analytics Kenneth Kwok
Managing Director
WHY ADVERTISE? WHY ADVERTISE?
awareness
Interactions
Discussion
WHY ADVERTISE? WHY ADVERTISE?
Engagement
WHY ADVERTISE? WHY ADVERTISE?
Conversion
WHY ADVERTISE? What Data tell us?
Organic REACH
Less than 5%
WHY ADVERTISE? What Data tell us?
Number of Fans - 53,000
WHY ADVERTISE? What Data tell us?
Engagement
Less than 0.5%
WHY ADVERTISE? What Data Tell Us?
WHY ADVERTISE? What Data Tell Us?
What time of
the day?
WHY ADVERTISE? What Data Tell Us?
WHY ADVERTISE? What Data Tell Us?
What type of
content?
WHY ADVERTISE? Case study
WHY ADVERTISE? Case study
7:00pm - Over 5% Reach
WHY ADVERTISE? Case study
Boost for 2 DAYs
WHY ADVERTISE? Case study
1.9x Reach 1.6x Reach vs
WHY ADVERTISE? Case study
113 Likes 206 likes vs
WHY ADVERTISE? Case study
Awareness engagement vs
WHY ADVERTISE? Next STEP?
monitor
optimse
analyse
WHY ADVERTISE? TIPS
TEST & OPTIMISE
WHY ADVERTISE? TIPS
TEST & OPTIMISE
WHY ADVERTISE? TIPS
MONITOR PERFORMANCE
WHY ADVERTISE? TIPS
BE VERY SPECIFIC
WHY ADVERTISE?
Thank you
@beehivestrategy