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www.wecreateworldwide.com
@nickjankel
SciencePo, Feb 2015
People-Powered Breakthroughs
1993 Cambridge: Medical Science; History & Philosophy of Science
1997 Strategist at TBWA Chiat / Day: PlayStation, Nike
1999 Created brand innovation agency: Tesco, Orange, Vodafone, Xbox, Disney, MTV, No.10 Downing St
2005: Created WECREATE to bring strategic, breakthrough innovation for social and sustainable impact
2008- Breakthrough Coach on BBC, Radio 1, MTV, Sunday Times etc
2008 - Created wisdom, wellbeing & world-change media company, Ripe & Ready
2014 - Launched first mass-market book
A bit about me
A bit about WECREATE Worldwide
Our focus is conscious, creative and collaborative teams, leaders and cultures delivering prosocial and sustainable innovation and impact !
Established in 2005 to support organisations and leaders to have & sustain people-powered breakthroughs for a brilliant world
1 x CEO + 30+ world-class associates - guaranteeing constant creativity and appropriate expertise
We offer: Training, coaching, team building, process design, in-house program design, learning & curriculum design, social and sustainable innovation consulting !
All our work is underpinned by BREAKTHROUGH BIODYNAMICS™, a ground-breaking integration of science and wisdom using insights from 20 years at the forefront of individual, corporate and social change
BREAKTHROUGH BIODYNAMICS™ Curriculum
Values, Goal Achievement &
Purpose Mindfulness, Resilience & Performance
Emotional Intelligence &
Empathy !
!
Conscious teams & leaders
Creative teams & leaders
Collaborative teams & leaders
Problem-Solving, Insights & Innovation
Storytelling, Engagement &
Vision Coaching for Creativity &
Change !
!
Sustainability, Social Impact &
Systems Influence,
Motivation & Network Activation
Collaboration, Conflict & Consensus
!
!
FOUNDATION: CREATING & SUSTAINING BREAKTHROUGHS IN SELF & SYSTEMS
Some of our clients !
Selected case studies !
Leadership & empowerment training for doctors, nurses & management of various hospital groups in UK
Executive coaching & leadership development for top 100 for systemic innovation
Top 100 leadership & innovation training
Innovation process design & management to develop £100 million strategy for UK Plc
Innovation, influence & leadership training
“My prototype was big as a toaster, but the technical people loved it. But it was filmless photography, so management’s reaction was, ‘that’s cute — but don’t tell anyone about it.”
Steven Sasson
8
INSTAGRAM: INNOVATED ITS WAY TO 14 MILLION ACCOUNTS & A BILLION
DOLLARS IN 1 YEAR
KODAK INVENTED THE DIGITAL CAMERA BUT
COULDN’T UNDERSTAND WHERE VALUE LIES FOR
THE DIGITAL CONSUMER
FIT OR FAILlaw of
requisite variety
CHANGE IS RELENTLESS
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
SPENT by kodak (& MUBARAK) to stay at the top
imagine the number of MBAs, consultants, processes aimed at growth
Why did they fail? why do so many under-perform?
why do entrepreneurs - social & conventional - make existing orgs redundant?
$$$
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
GUIDING QUESTION:How do we create & sustain transformative breakthroughs that ensure we stay fitted to our environment so THAT ALL STAKEHOLDERS THRIVE…
… in the face of vested interests, increasing Complexity, ESTABLISHED PROCESSES & habits, entrenched cultures & beliefs, and human foibles?
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
BREAKTHROUGH BIODYNAMICS™
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
A Definition of Breakthrough: !
A transformational change that could not have been predicted solely by past behaviour / thinking / feeling !
which leads to higher ‘fittedness’ between the org & its environment
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
‘management’ designed for efficiency & control
(not creativity & collaboration)
works in times of stability & stasis to
squeeze efficient productivity out of the…
wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD
MACHINE (METAPHOR)
PRODUCTIVITY PERFORMANCE
EFFICIENCY MARGINS
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
(even ruling metaphor for brain is computational / algorithmic)
yet ‘coding’ & ‘management’ cannot generate breakthroughs
to lead us to a thriving future
through times of great uncertainty & rapid change
wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD
myth of linear breakthrough
breakthrough
A
BWE ARE ORGANISMS
!
AS ARE THE ORGANISATIONS & (ECO)SYSTEMS THAT WE LIVE IN
WHAT IS THE PROCESS OF BREAKTHROUGH IN NATURE?
Charles Darwin
“In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise [innovate] most effectively have prevailed.”
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
A Definition of Innovation !
THE leverage of ideas TO CREATE positive CHANGE
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
of innovation
!
TYPESnot all innovation is equal!
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation
modern computing
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
portable computing
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
Clinical care
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation
modern warfare
“The German triumph was essentially a triumph of intellect.”Marc Bloch
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
A Definition of Strategic Breakthrough Innovation !
THE SYSTEMatIC leverage of ideas TO INTENTIONALLY CREATE & Sustain transformative CHANGE (towards increased thrivability)
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
GROWTHis good...
for 2 billion people
as long as we don’t count depression, obesity, heart disease, species extinctions, language extinctions, extreme climate change etc etc
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
TRICKLING...?Nigeria: 56% to 61% with 6% growth in last 10 years
india: 1/5 to 1/3 in extreme poverty with 9% growth
US: 156% rise in extreme poverty in kids in us from 96-11
Source: BBC, Guardian, Harvard University
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
the 3 sectors coming togetherEnterprise is the greatest source of inventiveness, flexibility and agility ever known. It can conceive of, and then implement, breakthrough ideas in weeks.Yet, without a purpose beyond profit, enterprise tends towards greed and irresponsibility.
The voluntary sector drives forward justice and empowers citizens. Yet, without embracing enterprise and creativity, it can quickly become judgemental, stuck in its ways and economically unviable.
Government can transform society with a powerful vision of the future that works for all. Yet, without participation and agility, it can rapidly become oppressive and ineffective, parochial and political.
At their worst, each sector focuses on short-term gains (share price, votes, donations) rather than long-term breakthroughs that help everyone to thrive.
However, bringing together the best of each are the Switched On Enterprises that are putting the freedom back into free enterprise; working to liberate humanity from constraint, crisis and despair.
( C O M ) P AS
SI O
N
I N D E P E N
DE
NC
E
C I T I ZE N
SH
I P
3RDSECTOR
PUBLICSECTOR
PRIVATESECTOR
SC
AL EJ
US
TI C E
VI S
I ON
I NG E NUI T Y
S P E E D
A DA P TA B I L I T Y
SWITCHEDON
ENTERPRISE
Righteous Ineffectual
Vested interests
Oppression Inertia
Wastefulness
Short-term Greed
Irresponsibility
The Potential of Breakthrough10
The Switched On Enterprise: Delivering breakthroughs that liberate
The Little Book of Breakthrough
OPPRESSION INERTIA
WASTEFULNESS
SHORT-TERMISM GREED
IRRESPONSIBILITY
IRRESPONSIBILITY
RIGHTEOUS INEFFECTUAL
VESTED INTERESTS
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
A Definition of Thrivabilty !
the capacity to grow vigorously whilst opening up possibilities for other people and other communities, both now and in the future
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
GROWTHAT EXPENSE OF
!
or
!
that contributes to
So how do we embrace change to have and sustain breakthroughs innovation leading to increased thrivability… !
… without losing others...
or getting lost ourselves?
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
Breakthrough innovation process
Inspire: Stories, engagement, experiences that compel people to change and act
Interplay: Collaboration, participation, crowds for better, faster, cheaper breakthrough
Insight: Deep intelligenceinto systems, users, precedents that open up possibilities
Breakthrough: Leveraging insights, switching assumptions and exploding myths to create transformative ideas
Imagine: Vision, concepts, propositions which tap into deep, systemic insight and move the world forward towards brilliance
Invent: Ecosystems, prototypes, blueprints, models that maximize positive impacts across profit, people, planet and purpose
Implement: Strategy, performance, culture that overcome resistance and deliver brilliantly
Ignite: Passion, purpose, intentions that align the team around a problem to breakthrough
breakthrough
Order
Chaos
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
brand strategy
brand strategy
Breakthrough
POSITIONING & USP
culture & values educational philosophy & memes
conferences / events
consulting programmes MEMBERSHIP PUBLICATIONS PLATFORM?
Brand vision & Narrative
Breakthrough
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Innovation problem definition
Problem title
what is the problem
Why does it matter
who is affected?
strategic drivers
source of problem
Provide a short, accurate and memorable title (you may find it easier to do this last)
analogous industries
Horizon
In human terms, explain the problem, need, lack or issue, as clearly and concisely as possible. Try “This group of people (will) want / can’t / need... but...” or “How to....”
Why is the problem is worth solving? What is the size and scope of it?
List geographies, sectors, roles affected within industry / org List organizations, user groups / types, customers, consumers affected externally
List any relevant sustainability or business goals it relates to
What trends, conditions or assumptions is this problem driven by?
Where else have similar problems been faced? How have they had breakthroughs?
SIGNALS How will we know this problem is growing in importance?
1. short
2. medium
3. long
WHY NOT SOLvED YET Why has the industry not solved this problem yet?
ResearcH What do we need to know more about?
WHY Why is it becoming a problem?
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
networked innovation
INNOVATION EMERGES FROM A HEALTHY NETWORK OF HUMAN BEINGS WHO DISCUSS IT, CREATE SPACE FOR IT, CONNECT ON IT, CULTIVATE IT, ITERATE IT, EXPRESS IT !
PHASE TRANSITIONS NOT STAGE GATES
NP New Products
F Franchise
N Novartis
If you feel supports / nurtures / incentivises
Neutral
If you feel blocked, discouraged or stifled
Influencer Leadership Star: Character Traits
COLLABORATIVE
Inclusive, diplomatic & co-operative; seek win wins
RESPONSIVE
Respond approriately and generously to others;
reciprocate freely and return favours
TRUSTWORTHY
Dependable, consistent; honour relationships
and agreements
KNOWLEDGEABLE
Reasoned, articulate & considered;
actively seek new knowledge
CURIOUS
Open to new things; seek learning and learn quickly
POSSIBILITY-ORIENTED
Always seek out greatest opportunities;
grounded optimism about new ideas
INTENTIONAL
Results-oriented, persistent, directional; take initiative
CONFIDENT
Believe in yourself & your value; can stand alone when
neccessary
COACHABLE
Welcome advice & feedback for growth and mastery
RESILIENT
Can bounce back with determination in
changing environments;
EMPATHIC
Intuitive and compassionate;
sympathetic to the experiences of others
AUTHENTIC
Aligned with purpose, values & principles
Basic
Advanced
Excellent
NP F N
EVALUATE THE ORGANISATIONEVALUATE YOURSELF
Evaluate yourself or your colleague with a score between 1-10
where 1 is basic proficiency and 10 is world-class excellence
RES
ILIEN
T
EMPA
THIC
AUTHENTIC COLLABORATIVE RESPONSIVE TRUSTYWO
RTHY
COACHABLE CONFIDENT INTENTIONAL INNOVATION
CURIOUS
K
NOW
LEDG
EABL
E
ORIENTED
© WECREATE WORLDWIDE LTD
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
Breakthrough innovation roadmap
breakthrough insights
VISION
INCREASING VALUE / IMPACT
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
breakthrough capabilities and culture
VISION
breakthrough propositions
VISION
breakthrough technologies and resources
VISION
Breakthrough
some of our tools for breakthrough
Inspire
Interplay
InsightBreakthrough
Imagine
Invent
Implement
Ignite
breakthrough
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
EASY
Implementation
Breakthrough / Impact
HARD
LOW HIGH
Breakthrough Prioritization Matrix
IMPLEMENTATION
BREAKTHROUGH
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
Breakthrough innovation ROADMAP
Breakthrough insights / needs
Breakthrough propositions
Breakthrough elements
Breakthrough technologies & capabilities
TIMEPURPOSE What is your/org purpose? Why do you exist?
VISION
What is the collective vision of the combined impact?
VALUE
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
BreakthroughThe storytelling engine
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you? Why might others resonate with this? Why should we listen to you? Why are you involved? How does it impact you? What are your intentions around it? What is at stake for you? What are your past successes that relate to this issue? What is the headline keeping us listening?
What has already been thought of that has failed? What already exists but is not available, usable or enjoyable enough for a mass solution? Where have all your ‘competitors’ got to? What models of change have been applied (and where have they gone wrong)?
What are the underlying assumptions that originate the problem? What are the things everyone thinks that are actually the root drivers of the problem? What are the key reason’s that other people’s models do not work? What part of the current story is no longer working?
STAGE FOCUS KEY QUESTIONS THE STORY
1. connection
2. Context
3. Conventions
THE PROBLEM, THE NEED OR DESIRE AND WHY IT IS IMPORTANT IN HUMAN TERMSFOR YOU, THE ORG & SOCIETY
WHY CURRENT OR PREVIOUS SOLUTIONS HAVE FAILED TOSOLVE THE PROBLEM
THE ASSUMPTIONS, BELIEFS AND MYTHS THAT PERPETUATETHE PROBLEM
What do you want from the listener? What is the call to action? What is your ask? Do you have an invite for them? What would you like them to provide for you exactly? What are you going to do with it?
8. Call to Action
THE INSIGHTS, CREATIVE LEAPS & BREAKTHROUGH THINKING OF THE TEAM
How does it, or could it, have an impact? What analogies or parallels can you draw on to demonstrate it? How will you measure this impact? What new behaviors and patterns do you hope to create? How does this bring about the preferred state of the system in your vision? What other impacts do you expect? What is the size of pie and the slice of pie? How can you bring it to life in words or images? What do you want from the listener? What is the call to action?
7. Concrete Impact THE DESIRED STATE ALONG WITH QUADRUPLE BOTTOM-LINE IMPACT MEASURESINCLUDING NEW BEHAVIOURSCREATED
What is the purpose of the project or enterprise? Who is the team that has conviction to execute this purpose? What is the preferred state of the system / market according to your vision? What are you resolved to do as specific brand and growth strategies to get there?
6. Conviction THE PURPOSE, VISION& STRATEGY FOR EXECUTION
What is the essence of your idea or project (or the question you want to investigate / answer)? What, for who, when, where? How is it designed to work for real-people? How will they use it? How can it be sustainable? Scaleable? What is a prototype and MVP for the concept? Longer term, what is the roadmap for seizing the opportunity? How can you offer people more membership, mastery or meaning?
5. Concept THE SOLUTION DESIGN, BUSINESS & DELIVERY MODELS & ROAD MAP
How do you see things differently? What is your insight into human nature or the world that opens up a new possibility? What is your epiphany?
4. Consciousness Shift
WHAT YOU WANTTHEM TO DO
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
BreakthroughThe impact canvas
partners & collaborators infrastructure value
propositionchannels & touchpoints
users & customers
footprint cost structure
revenue streams impact
culture & values
assumptions & risks
scale strategy brand strategy
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you? Why might others resonate with this? Why should we listen to you? Why are you involved? How does it impact you? What are your intentions around it? What is at stake for you? What are your past successes that relate to this issue? What is the headline keeping us listening?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you? Why might others resonate with this? Why should we listen to you? Why are you involved? How does it impact you? What are your intentions around it? What is at stake for you? What are your past successes that relate to this issue? What is the headline keeping us listening?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you? Why might others resonate with this? Why should we listen to you? Why are you involved? How does it impact you? What are your intentions around it? What is at stake for you? What are your past successes that relate to this issue? What is the headline keeping us listening?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you? Why might others resonate with this? Why should we listen to you? Why are you involved? How does it impact you? What are your intentions around it? What is at stake for you? What are your past successes that relate to this issue? What is the headline keeping us listening?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures? Can you tell us about one person who is suffering? How does that feel to you?
What is the problem or need? How many people have it? What are the most shocking facts and figures?
purpose
Breakthrough
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
stakeholder EMPATHY MAP
footprint impact
brand strategy
PAIN GAIN
Breakthrough
STAKEHOLDER
FEEL
Think
Say & DO
SEE & HEAR
Breakthrough
What friends & influencers saying & doing? Boss & colleagues saying & doing? What market offers? What environment looks like?
Anxieties & worries Inspirations & aspirations What touches her? Scares
her?
Beliefs & assumptions Attitudes & mindsets
Actions Appearances Statements
What are her biggest fears & frustrations? What obstacles stand between her and what she wants or needs to achieve? Which risks might she fear taking?
What are her aspirations & visions? What does she want or need to achieve? What strategies might she take?
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.combreakthrough for a brilliant world© 2014 WECREATE WORLDWIDE LTD
ECIS COMPETITOR MAP
CIS: Setting the standards for international education
CREATIVITY
GLOBAL & NETWORKED
CREDIBILITY
REGIONAL / SPECIFIC
Breakthrough
IBO: Quality education for a better
world
PTC: Quality training institutes for international educators
NAIS: Participate Learn Analyze
AAIE: Advancement of international education
COBIS: Serving British international schools of global quality.
CASIE: Professional development from a global viewpoint
EARCOS
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
(Target user) wants / needs .Unlike (conventional competition) who offer (conventional proposition) because they think (conventional assumptions) , we have realised that (breakthrough insight) . So we have created (project name) which
delivers (breakthrough proposition) . Uniquely it offers (breakthrough elements) and
therefore will (breakthrough vision).
© 2007-2012 wecreate worldwide ltd.
breakthrough concept
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
the three horizons
1. Improvements 3. Game-changers
TIME
2. Revisions Enhancements
Innovation
We need to change this now
What are we waiting for? Let’s try something!
It would be brilliant if we worked out how to…
Pockets of future in presnt
Pockets of future in presnt
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
BreakthroughSERVICE BLUEPRINT
People
Stages >
Steps >
Information
Physicalcontent
Questions/ barriers
Touc
hpo
ints
User Scenarios >Who are the different patient
types and what is there journey
through the service?
www.wecreateworldwide.com
A Bvs
Pharmacy
THE BREAKTHROUGH CONCEPT & VISION
1
2
34
5
6
breakthrough
Project Date
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
Use the space to write your answers
1. problem What is the problem, in human terms?
2. PropositionWhat is the currentproposition that resultsin this problem?
3. AssumptionsWhat do we have to believe to generate and validate this proposition?
4. Breakthrough InsightWhat is a more insightful,future-positive belief?
5. Breakthrough propositionWhat is a more insightful,future-positive belief?
6. Breakthrough visionWhat vision do you have of the impact of this proposition?
THE BREAKTHROUGH ENGINE
PURPOSE What is your/org purpose? Why do you exist?
Storytelling & engaging
Service, ecosystem & business model design
Innovation strategy
Breakthrough innovation
Systems, scenarios, open innovation,
empathy
Problem diagnostics;
collaboration IQ; open innovation
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
✗‘ideation’ is one
small part of strategic
breakthrough innovation
social theory
philosophy
strategy
futurology
creativity
neuroscience
anthropology
psychology
evolutionary biology
complexity science
history
narrative
innovation
co-operation
business model innovation
conflict mediation
cybernetics
literature
improvisation
coaching
motivation science
game theory
biomimicry
network theory
peer-to-peer models
user experience
design thinking
empowerment
jurisprudence
measurement
theory of sciencestorytelling
org behaviour
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
IGNITE
breakthrough
Ignite: Passion, purpose, intentions that align the team around a problem to breakthrough
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first fifty-five minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” !
Albert Einstein
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
Breakthrough innovation process
Inspire: Stories, engagement, experiences that compel people to change and act
Interplay: Collaboration, participation, crowds for better, faster, cheaper breakthrough
Insight: Deep intelligenceinto systems, users, precedents that open up possibilities
Breakthrough: Leveraging insights, switching assumptions and exploding myths to create transformative ideas
Imagine: Vision, concepts, propositions which tap into deep, systemic insight and move the world forward towards brilliance
Invent: Ecosystems, prototypes, blueprints, models that maximize positive impacts across profit, people, planet and purpose
Implement: Strategy, performance, culture that overcome resistance and deliver brilliantly
Ignite: Passion, purpose, intentions that align the team around a problem to breakthrough
breakthrough
Order
Chaos
Constraint
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
IGNITE
breakthrough
Breakthrough Questions:
What users do we want to innovate for? Why?
What is in it for us?
What is at stake for the enterprise and the world?
How does it all link to our core purpose?
Is innovation the right path to take?
Do we really want breakthrough innovation?
How will we measure success?
What kind of impacts do we want to deliver?
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
INTERPLAY
breakthrough
Interplay: Collaboration, participation, crowds for better, faster, cheaper breakthrough
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
INTERPLAY
breakthrough
Breakthrough Questions:
Who might be excited about collaborating with us?
Who has a vested interest in solving this problem?
How do we have to think and act to attract great collaborators?
What is in it for them?
What is in it for us?
What has to happen to ensure collaborators stay engaged?
What do we need to know about their needs and concerns to minimise the risks of collaboration?
How do we ensure that frustrations and concerns are raised and released in powerful ways?
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
INSIGHT
breakthrough
Insight: Deep intelligenceinto systems, users, precedents that open up possibilities
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
INSIGHT
breakthrough
Breakthrough Questions:
What has everyone always believed about this space?
What are the myths and assumptions that govern the system?
Who and what maintain the status quo?
Who wins and who loses?
Which sweet spots in the system could create disproportionately high impact from small interventions?
What are the possible likely futures, given the past and present?
What kind of users might give us fresh insights into where this space is headed?
Are there any lead users or ‘positive deviants’ that we can find and learn from?
How can we observe and feel their experiences?
What has the latest science revealed about human behaviour and psychology that can inspire us?
wecreateworldwide.combreakthrough for a brilliant world© 2005-2014 WECREATE WORLDWIDE LTD
emerge over time when we engage fully with a problem
INSIGHTSfrom unknowns unknowns not knowns
MUST BE CULTIVATED & NURTURED
wecreateworldwide.com
Project Date
breakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
© 2007-2012 wecreate worldwide ltd.
the breakthrough value pyramid
INSIGHT
INFORMATION
DATA
IDEA
CONCEPT
STORY
Increasing Value
PROBLEM
Reality observed to understand problem
Information interpreted within context of problem
Data selected because of what it might reveal about problem
Insight flexed creatively to solve problem (and reinterpret problem)
Business proposition developed to exploit problem with solution
Concept pitched to engage stakeholders in problem and its visionary solution
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SOURCE OF INSIGHTPAST: precedents, historic successes & failures, quant
PRESENT: ethnographic, qual, SYSTEMS thinking, appreciative inquiry
FUTURE: lead-user ethnography, Scenario PLANNING, EDGE RIDING, Positive deviants
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Breakthrough
insight METHODS & MEANINGSBreakthrough
INTENTION KNOWLEDGE TERMS LENSES
KNOW ‘TRUTH’ EXPLANATION OF WHAT IS
MATERIALISM REALISM
REDUCTIONISM
EMPIRICAL ANALYSIS INDUCTION / DEDUCTION
PREDICT / CONTROL / IMPROVE
EXPLANATION OF WHAT IS / CONFIRMATION OF
WHAT BELIEVE
SCIENTISM POSITIVISM
GAME THEORY MOTIVATION THEORY?
EVIDENCE BASE RCTS
INNOVATION / DESIGN / MMM?
LEARN / APPRECIATE / EMPATHISE
UNDERSTANDING OF HOW THINGS ARE
HERMENEUTICS ETHNOGRAPHY
APPRECIATIVE INQUIRT
SEMIOTICS QUAL / QUANT
PARTICIPANT OBS DISCOURSE ANALYSIS
CRITIQUECRITICISM OF WHY
THINGS SUCK
STRUCTURALISM POST MODERNISM
PARADIGMS GENEALOGY
DECONSTRUCT EXCAVATE SURFACE
ASSUMPTIONSCRITICAL THEORY
LIBERATEINSIGHT INTO HOW TO
CHANGE THINGS
CYBERNETICS THRIVABILITY PHRONESIS
SYSTEMS THINKING BREAKTHROUGH
COMPLEXITY / CHAOS NETWORKS
PHRONESISWHERE ARE WE GOING? IS IT BUILDING THRIVABILITY FOR ALL? WHO GAINS AND WHO LOSES AND BY WHICH MECHANISMS OF POWER? WHAT PREJUDICES AND DELUSIONS DO WE HAVE? WHAT, IF ANYTHING, DO WE WANT TO DO ABOUT IT? !
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Breakthrough
BREAKTHROUGH
breakthrough Breakthrough: Leveraging insights, switching assumptions and
exploding myths to create transformative ideas
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Breakthrough
IMAGINE
breakthrough
Imagine: Vision, concepts, propositions which tap into deep, systemic insight and move the world forward towards brilliance
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
IMAGINE
breakthrough
Breakthrough Questions:
What is the idea in its purest form?
What are the essential elements of each concept that have to be in place to make the impact we want?
How can each concept be simplified?
Why might this concept work more than others? Why now?
Is the window of opportunity open? How long for? Why us?
Why might this concept be a waste of time?
What might be the expected and unexpected impact of this idea on the future of the system?
Who and what might react and how?
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Breakthrough
INVENT
breakthrough
Invent: Ecosystems, prototypes, blueprints, models that maximize positive impacts across profit, people, planet and purpose
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Breakthrough
INVENT
breakthrough
Breakthrough Questions:
What is the delivery model and business model for this idea?
What elements from existing models can we borrow and improve for our benefit?
What is the breakthrough profile for this innovation?
What elements of value can we sacrifice in order to serve new, previously marginalised, users... or existing users in new and brilliant ways?
How could we prototype the essential breakthrough without massive cost?
How could we get it to market with the least effort and resistance?
What is the minimal viable product that can start breakthrough happening?
How can we alter the model to reduce complexity and improve scale?
How can we leverage end users to deliver some or all of the value?
What positive impacts are we looking for?
How will we measure them?
How can we alter the mix of profit, people, planet and purpose to create a greater win win win?
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Breakthrough
IMPLEMENT
breakthrough
Implement: Strategy, performance, culture that overcome resistance and deliver brilliantly
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Breakthrough
IMPLEMENT
breakthrough
Breakthrough Questions:
Looking back at the system map, what might be some of the unexpected returns of our innovation?
How can we encourage the positive ones and minimise the negative ones?
How will the project scale?
What elements could be redesigned to allow for billions to access the rewards, not millions?
What happens if it is a runaway success?
How will the project sustain itself past initial investment?
Do we need to get investment or funding from the traditional players?
Can we use the wisdom of the crowd to fund it?
In what order should we structure the activities to maximise the potential for real-world breakthrough?
How will all the people involved be engaged, inspired and supported?
Who might want to fight the breakthrough?
How do we get them, and then keep them, on side?
What are we learning as we execute that might help us refocus or pivot the idea in real time?
Who else can we get involved to help deliver the vision?
Who has the right resources, credibility, appetite? Will they want or need to collaborate?
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Breakthrough
INSPIRE
breakthrough
Inspire: Stories, engagement, experiences that compel people to change and act
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Breakthrough
INSPIRE
breakthrough
Breakthrough Questions:
Who needs to hear this story?
What emotions do we want to elicit?
What thoughts and beliefs?
What behaviour changes?
How do we have to alter the story to reach different audiences in different contexts?
What do people need to hear, in what order, to help them shift?
What are people fearful of?
How can we speak to them, honouring their fears and concerns, in a way that helps them see what might be in it for them or for the things they care about?
How can we bring the story to life using animation, illustration, design, digital tools, old-fashioned tools, events etc?
Q&A
Innovation is in our DNA and
makes us human
10 tools to 1010 in 5000 years
Vegetable Peel Soup Recipe Ingredients: !
1. 1/2 cup carrot Peels 2. 1/2 cup cucumber peels 3. 1/2 cup ridged gourd peels 4. 1/4 cup potato peels 5. 1 tsp corn flour 6. Pinch of sugar 7. Salt to taste 8. Pepper powder as per taste 9. Water as per requirement
Source: http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html
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people do not change ways of being / beliefs / behaviours easily!
!
!
we are fundamentally
illogical
!
!
!
!
emotions & reason
intertwined
!
!
!
!
SYSTEM WIRED FOR predictability (even if painful) over creativity
habits!
!
!
Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt
SURVIVAL
PROBLEM
1985 38% new cars bought by 21-34 yr olds
2010 27%...
!
REACTIONFORD introduces fiesta. jumps on social media
GM works with youth branding consultancy
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TRIGGEREDby crisis into a pattern
predictable response = no longer creating
create story around patterns to justify
wecreateworldwide.combreakthrough for a brilliant world© 2005-2015 WECREATE WORLDWIDE LTD
ASSUMPTIONSmother of all $%^# Ups
source of all business models & leadership acts
underpin every breakthrough / breakdown
episteme (foucault) / Paradigm (KUHN) !
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FINISHTHESE SENTENCES (in your head)...
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
© Ipsos MORI / King’s College London
Out of every 100 people in Britain, about how many do you think are:
We have a very odd view of our population...
Base: 1,015 British adults aged 16-75 Source: RSS/Ipsos MORI 2013; Census 2011, NOMIS; 2011 Census, Population and Household Estimates for England and Wales (July 2012) ONS; Families and Households, 2012 (November 2012) ONS..
34 36
30
22 24 28
Mean 59
16 11
8 5 3
Actual
Christian Aged 65+ Black/Asian Unemployed Muslim Single parents
Breakthrough
Source: Ipsos Mori
Breakthrough
Sydney Finkelstein, Why Smart Executives Fail
“Failures [are] caused by four patterns of behavior: flawed executive mindsets that throw off a company’s perception of reality; delusional attitudes that keep this inaccurate reality in place; breakdowns in communications systems developed to handle potentially urgent information; and leadership qualities that keep a company’s executives from correcting their course.”
“People must pay late fees on rentals (on movies we have done deals with studios over).”
“People are happy to have a corporate phone with constant emails.”
!
is non-linear, ambiguous, challenging, not fully controllable & deals with real emotional human beings !
!
BREAKTHROUGH
Bmusic
Cubism
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RIGHT(EOUS)attempt to protect us from change
ambiguity and uncertainty are a threat
plato’s ‘noble lies’
• STRESS RESPONSE ACTIVATED
less neural plasticity as age
confirmation bias
RIGIDSource: U of Illinois; Scientific American
we TEND TOWARDS CONFORMITY & AGREEMENT
more efficiency over creativity
GROUP THINK
Source: Harvard Business Review; Intro to Social Psychology
facts & rational argument can
actually reinforce old
beliefs
“BACKFIRE” EFFECT
... to minimize cognitive dissonance
Source: U of Michigan
“A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.”
Max Planck
“19 future Nobel Laureates encountered resistance [from the] scientific community; !
24 future Nobel Laureates encountered resistance [from] journal editors to manuscripts that dealt with discoveries that later would earn them the Nobel Prize.” !
!
!
!
Scientometrics, Nov 2009, Volume 81 ”
CREATIONWHAT ELSE IS POSSIBLE WHEN YOU CHALLENGE ASSUMPTIONS AND BREAK THROUGH?
people do not change ways of being / beliefs / behaviours easily!
!
!
wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD
BREAKTHROUGH BIODYNAMICS™ORDER /
THRIVING
DISORDER/ SURVIVING
edge of chaos !
ZONE OF MAX. Creativity
& MAX. confusion
the world / MARKET / ecosystem CHANGES OVER TIME
∂T = thrivability DIFFERENTIAL
Breakdown
Stuck in comfort zone whilst world
moves on
Switched off:Repeat patterns
and repress problem
Decline into irrelevance
Switch on: Conscious release
of old patterns
Org or leader rewired as new models,
processes and ideas are embodied &
embedded
Breakthrough impact &
results
Problems arise: Mismatch
between org /leader & their environment
breakthrough
Purpose-driven creativity unleashed
CREATING & SUSTAINING TRANSFORMATIVE CHANGE
Stasis deepens crisis
INTRODUCTION TO
“People want to choose a phone as a personality statement and, above all, want to choose when work can reach them in their private life.
“People want unlimited access whilst sharing their views and opinions / reading those of others.”
“People must pay late fees on rentals (on movies we have done deals with studios over).”
“People are happy to have a corporate phone with constant emails.”
We can't solve problems by using the same kind of thinking [and feeling] we used when we created them.
Albert Einstein
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myth of linear breakthrough
breakthrough
A
B
wecreateworldwide.combreakthrough for a brilliant world© 2013-15 WECREATE WORLDWIDE LTD
myth of linear breakthrough
breakthrough
A
B
REJECTIONhurts in the same place we feel physical pain
tunnel vision / memory
Sources: Science 2003; Journal of Experimental Psychology 2013
“To do disruptive innovation, you have to be willing to be misunderstood for a very long time.”Jeff Bezos, Amazon
“Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” ”
Biz Stone, Twitter
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Breakthrough
© 2007-2012 wecreate worldwide ltd.
strategic innovation vs. policy
Strategic breakthrough
innovation
conventional policy / strategy
development
What Fits / Works What’s ‘Right’ Ideas Ideology Customer Pain Political Problems Empathy Observations Creative Rigour Technical Skill Insights Opinion / Knowledge Hanging Out Studying However Long It Takes Short Term (Votes) Breakthrough Incremental Rewarded By Impact Rewarded By Career Advancement Motivated By Big Win Motivated To Avoid Mistakes Emergent Definitive Transformation Reform Empowerment Welfare Collaboration Consensus Prototypes / Mvps Reports / Programmes Non Linear Linear
!
it is futile to expect our life / business / org / society to change… !
whilst we hold on to old emotional / cultural, mental / strategic, behavioural / process habits
BOTTOM LINE
wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Leadership
the goal of breakthrough leadership
Collaborative: Ways of working that are transparent & inclusive working together towards a common purpose for thrivability
Conscious: Ways of being that enlighten, empower and
enable oneself and others through radical reponse-
ability
Creative: Ways of thinking - business models, ideas,
strategies, frameworks - that fit the future as it emerges
The important thing is this: To be ready in every moment to sacrifice who we are for who we could become. !
Charles Du Bos, Approximations, 1922
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Question us. Challenge us. Have breakthroughs with us.
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.’ !
R. Buckminster Fuller
Q&A