social hr for ril
TRANSCRIPT
Social Media for HR
Gautam GhoshGM – HR Strategy & Projects
What is Social Media?
Social Content
Social Platforms
The Social Media Channels
BLOGS
VIDEOSMICROBLOGS
AUDIO (PODCAST)
PHOTOS
BRANDED SOCIAL
NETWORKS
WIKIS
WHITE-LABELSOCIAL NETWORKS
EMAIL (BACN)
SMS and TEXT
EVENTS and CALENDARS
STATUS UPDATES
Social media is created and shared within social platforms: status updates and similar interactions drive participation by increasing visibility of use.
Social Interactions
Social technologies are not just other tools
Fundamental shifts - content
• Authority User Generated– Influence (trust factor)
• Authenticity• Tolerance
• Broad/Generic Niche Relevance– Numerous Channels, Fragmentation– Noise
• Buying Visibility Earning Visibility– Social Trending/Discovery
From Consumers to Creators
Source: http://therengen.com
• As we create and share more photos, videos and blog posts on social platforms, we are beginning to think of ourselves as authors, photographers and filmmakers, all rolled into one.
Forrester Social Technographics
• Forrester Social Technographics report categorizes social media behavior into seven groups.
• In the US, joiners are the biggest group after spectators.
Source: Forrester Social Technographics Report, 2009
The New Audience
As people take control over their data while spreading their Web presence, they are not looking for privacy, but for recognition as individuals. This will eventually change the whole world of advertising. - Esther Dyson, 2008
“We become what we behold. We shape our tools and then our tools shape us”- McLuhan
When dominant media change, they help change everything else
• Oral= Emotion, Participation, Unity • Print= Memory, Separation, Logic• TV= Transience, Desire, Currency• Digital= ?
The digital mode
Individual minds connected & multiplied- now
Democratic
Collaborative
Connected
Simultaneous
(Secondary Orality- Walter Ong)
Employer – Employee Related Social Sites
Niche Professional Networks
• Software engineering - sites like Github, Bitbucket and StackOverflow are where engineers spend their days.
• Mechanical engineering - GrabCad is becoming the dominant online hub for MechE.
• Design - A host of sites like Behance, Dribbble, CarbonMade, DeviantART and others are relevant to designers
• Medicine - Doximity, QuantiaMD, Sermo, HealthTap and other sites that cater to the medical community
• Academia - Sites like Academia.edu and ResearchGate have sizable traction
• Finance & Accounting - A site like Proformative is trying to become the hub for corporate finance professionals.
• Biology - Private beta site Benchling wants to become "Github for biology
6 Networks
• LinkedIn• Facebook• Twitter• Google Plus• YouTube• Slideshare
A look at some other networks
• Tumblr• Flickr • Quora• Pinterest• Soundcloud• Instagram• WhatsApp
The Future of Engagement
• Crowdfunding - https://www.youtube.com/watch?v=BCfxOWLuNwU• Behaviour Change Games - https://www.youtube.com/watch?v=LYWEN0g0diI• Collaborative Social Innovation - https://
www.youtube.com/watch?v=Sr8CDknC3KM• Grassroots Change Movements - https://
www.youtube.com/watch?v=Q24Bl3xW8wE• Co-Creation - https://www.youtube.com/watch?v=n-ebjzlUy54• Social Curation - http://vimeo.com/51472734• Transmedia Storytelling - https://www.youtube.com/watch?v=XNic4wf8AYg• Collective Intelligence - http://vimeo.com/34987411• Social Live Experiences - https://www.youtube.com/watch?v=_cNfX3tJonw• Collaborative Consumption - https://
www.youtube.com/watch?v=BKF6YTjTHDU
Implications for HR
Your Culture is your Employment Brand and your employees are your brand ambassadors
Content, Conversations
People interested
People with Skills
Company
Employees
Attract
De
velo
p
Engage
Philips Innovations Groups
Philips India HR, and the team goes all a-Twitter
Don’t forget mobile!
“Today it is a waste of time investing in social media without mobile support".
– talent acquisition director for UPS• Sodexho US Data
– jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic.
–nearly 1 in 3 hires have looked at Sodexo careers on mobile.
PepsiCo’s “Possibilities”
• Prospective candidates can peruse it for openings
• watch videos from current employees,
• read executive blogs• have conversations with
hiring managers.
Trends for the future
• Companies like TalentBin and Entelo will change recruiting
The rise of digital influence and impact
Post Recruiting Onboarding
• Gamified induction and onboarding–Predictive analytics
• Communities to help new hires get assimilated faster–Finding mentors and buddies
Connecting employees internally
• Most employees are active on internal social network cutting across geographies –Focus on storytelling and sharing interesting
news–Showcasing best practices–Asking for help across silos
• Leverage social for learning
Employee engagementCASE DESCRIPTION-Deloitte Southern Africa wanted to overcome the obstacles that typically frustrate employee engagement initiatives and win the battle for the hearts and minds of its people.
REQUIREMENT-connect employees to the company’s shared values-involve employees in the strategy and progress of the business-create a feedback and listening system- Linking KRA’s to performance appraisal systems wherein employees can continuously track their current status
SOLUTION-Private (customizable) dashboards for every employee- Transparent rewards and recognition system
Connect recruiters with potential employees
Source: http://microsoftjobsblog.com/
• Social recruitment platform for potential employees.
• Recruiters help with job-hunting, resume writing, interview preparation, etc
• Share upcoming job fairs, events, vacancies
Onboarding Candidates
Source: http://campusconnect.infosys.com/forum/
• Idea: Discussion forum on relevant topics
• Reference: Infosys campus connect forum
Social aggregation on Corporate site
• Twitter on Zappos: Online platform that aggregates all twitter mentions of :
– Zappos– Related
brands/products – Clients/customers
http://twitter.zappos.com/
How companies are benefiting from Web 2.0: McKinsey Global Survey Results
Example: EMC• Internal social network
- Innovation showcase – Teams develop creative posters and showcase their work-Radio show where employees participate in free wheeling discussions-Photo contest on ‘A day in your life at EMC’- New recruits – volunteer mentorship program-Empowering employees – submit an Idea section
Internal Jobs @ StarBucks
• Tool for employees that allows them the option of charting their own career graph
• Interactive internal recruitment tool
• Career assistance through polls, blogs, forums and wikis
• Career development resources
http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=
Employee Ideas @ Dell
Dell’s Employee Storm
• Use new listening platforms, identify in-house and external experts, and know and influence key people
Learning 2.0
Chatter allows any employee to share expertise anywhere, at any time
65
Chatter “turns the company into a meritocracy,” according to Marc Benioff, who said SalesForce is
“changing the compensation systems to reflect the folks who are
really making a difference.”
University of Phoenix uses iPhone app for class discussions
66
Students can view, draft, and reply to class discussions,
learning and supporting each other in spite of busy schedules.
Learning can be augmented with peer support, or even made into a competition
Yet learning with peers should be supportive only – peers may not have the best knowledge or share all their resources
To promote social learning, include gamification and benchmarking
From siloed to group: Insights67
A “Vook” combines reading with video and social networking
68
Consumers can read books or learn new skills interactively, with video and community.
People expect rich, up-to-date content, in easily digestible formats
Yet dynamic content must be kept updated
Leverage the crowd to keep content frequently updated, and leverage syndicated feeds
From static to dynamic: Insights69
Merrill Lynch’s GoLearn executive education program allowed “on demand” training
70
Using BlackBerry in 2008, Merrill Lynch executives finished courses 45% faster while maintaining a 1% improvement in
users’ assessment score.
Ernst & Young produces podcasts to keep accounting professionals updated
Podcasts are produced multiple times a week on current accounting topics.
Learning no longer has to be linear (i.e. one path from start to finish)
Yet content can be confusing as users start wherever they want and skip back and forth
Be sure to provide context, as a story isn’t always clear
• Take a page from TV shows to “recap,” or mention prerequisites
From fixed time to time-shifted: Insights
72
“Hello-Hello” breaks language-learning down into bite-size pieces
73
Users can choose from various topics and find easily digestible videos,
take quizzes, and even get feedback on practice.
Rexi Media’s “Presenter Pro” app offers training and tips for public speakers
74
Users can select topics in any order, as they see fit, and find easily digestible videos, take quizzes, and
even get feedback
Content is easier to consume when it’s broken down
But don’t expect trainees to have comprehensive knowledge
Incorporate “gamification” or status bars so it’s clear what they’re missing
From comprehensive to components: Insights
75
Social Goal Setting and Recognition
Framework: Mobile & Social Learning Honeycomb
80
By embracing these tools first HR can help the rest of the organization
Soon there will be new roles and new skills needed
• Social Media Recruiter
• Community Manager
It’s less about the tools and more about people – HR’s traditional core strength
Time to get strategic !
HR must help organizations embrace social
Thank You!
Keep in touch!
http://twitter.com/GautamGhosh
http://twitter.com/HRPhilips
http://www.linkedin.com/in/Gautam
http://www.slideshare.com/Gautam