SOCIAL EXCHANGE IN A CONNECTED WORLD

http://twitter.com/#!/rickjoubert / http://twitter.com/#!/gloriaruhrmund /

http://twitter.com/#!/YonderMediaZA

MAP OF THE CONNECTED WORLD

WHY SOCIAL NETWORKING?

“In just 5 years— less than a blip in a blink in human history— social media has grown from one of the most reductive, bone-headed inventions to one of the most critical vessels of social enlightenment the world has ever seen. “ Malcolm Gladwell

http://www.deathandtaxesmag.com/48757/china-bans-the-word-egypt-social-media-grows-up/

http://www.wired.co.uk/news/archive/2011-02/01/google-voice-to-tweet-for-egypt

WHAT ARE THESE SOCIAL

NETWORKING PLATFORMS?

3,2 million

80 000

924 000

14 million

GR

SAUser Stats

Connect & Share (Personal)

Micro-blogging(160 characters)

Business Networking

Free Instant Chat

WHAT DOES IT MEAN TO US

AS INDIVIDUALS?

Personal Brand building:

The Individual as a broadcaster

Personal Brand building: The Power of the Tweet

Integrated Slideshows

Integrated Blogs Recommendations

Integrated Twitter

Personal Brand building: Relevant Channel

WHAT DOES IT MEAN FOR

BUSINESS?

Communication

The people formerly known as the Audience

The Dandillion Effect: The audience with audiences redefines the living room.

Reputation

Can be built and Can be Broken!!

http://www.youtube.com/watch?v=5YGc4zOqozo

Research & Development

Your customer leads Innovation

Social Shopping

http://www.youtube.com/watch?v=zZ-rTseVwes

Customer Retention

What Else does SN do well?

Reduced cost of Retention through

conversation

Social = Lead Generation

Trusted Referrals

GO SOCIAL

Prepare your Business

for Social Exchange

• Be Proactive, Not Reactive

• Be a Program Manager, Not Evangelist

• Educate Your Business Units

• Be an Enabler

• Transcend Marketing

NB: Social Media is NOT a campaign, it’s a COMMITMENT!!!

Facebook – Social Best Practice

Twitter - Social Best Practice

Relevant to customer buying

patterns

YouTube - Social Best Practice

http://www.youtube.com/user/tippexperience

THANK YOUhttp://www.facebook.com/#!/pages/Yonder-Media/115993698465801

http://twitter.com/#!/YonderMediaZA