social, ethical, & economical aspect of advertisement & its impact
DESCRIPTION
following social ethics & norms is one of the best principle in advertisement. those company consider as most innovative & socially accepted which advertisement is one of the best & ethical in public arena Being a professor i always followed these ethical code & conduct. In JR Infotech (www.jrinfotech.com) which is one of the best internet solution provider company ,i strictly follow this kinds of norms Regards rajesh .TRANSCRIPT
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Integrated Marketing Communication(IMC) Prepared by
PROF. RAJESH KUMAR(MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT CERTIFIED)
(Prof. of Marketing, Digital Marketing, Strategic Management, Advertisement & Branding)
IMT-CDL(DIMS)IP UNIVERSITY
(Ex. HOD-MARKETING,BSD)Sr. Manager (Digital Marketing-SEO, SMO, Advt, E-Mail Mrkt, Mobile Mrkt)
www.jrinfotech.comE:[email protected]
P:9810275444www.marketingandbrandingguru.com
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Advertisement & Promotion Ethics
Ethics:These are moral principle & values that govern
the actions & decisions of an individual or group
Advertisement of Anheuser-Busch:YOUR TEENAGERS WON’T COME TO YOU WITH
QUESTION ABOUT DRINKINGTHAT DOESN’T MEAN YOU CAN’T GO TO THEM
WITH ANSWER
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.Objections to AdvertisingOf Certain ProductsObjections to AdvertisingOf Certain Products
Use of SexualAppeals And/orNudity
Use of SexualAppeals And/orNudity
Objections to AdvertisingOf Certain ProductsObjections to AdvertisingOf Certain Products
Use of SexualAppeals And/orNudity
Use of SexualAppeals And/orNudity
Use of Shock AdsUse of Shock Ads
Advertising as Offensive or in Bad Taste
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Advertising and Promotion: Two Viewpoints
The Advertisement & Promotion
Proponents Argue:• Provides Information• Encourages a higher standard of Living• Creates Jobs and Helps New Firms Enter a Market• Promotes competition in the Marketplace
Critics Argue:• Creates Needs and Wants Among Consumers• Is More Propaganda Than Information• Promotes Materialism, Insecurity and Greed
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Advertising as Offensive or in Bad Taste
Some Ad of the bad tasteCalvin Keller promotes their product with the
base of sex adBenetton AdAIDS patient & Family member before his deathPerist Kissing nunAd of Death Row
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Benetton Death ad
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Advertising as Offensive or in Bad Taste(Use of Shock ad)
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Advertising and Children
Children's TV Watching Behavior:Children between ages 2-11 watch on average
21.5 hours of TV per week and may see 22,000 commercials per year
Television is an important source of information for children about products
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Social and Cultural Consequences of Advertising
• Does Advertising Make People Buy Things they Don’t Need?
• Does Advertising Encourage Materialism?
• Is Advertising Just A Reflection of Society?
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Advertising and Stereotyping
• Portrayal of Women to Reflect their Changing Role in Society
• Portrayal of Women As Sex Objects
• Ethnic Stereotyping
• Gender Stereotyping
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Ethnic Stereotyping/Representation of Minorities
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Ethnic Stereotyping/Representation of Minorities
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Do Advertisers Control the Media?
• Advertising Is the Primary Source of Revenue for Newspapers, Magazines, and Television and Radio Networks and Stations
• The Media’s Dependence on Advertising For Revenue Makes Them Vulnerable To Control by Advertisers
• Advertisers May Exert Control Over The Media by Biasing Editorial Content, Limiting Coverage of Certain Issues or Influencing Program Content
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Economic Impact of Advertising
Effects on Consumer Choice• Differentiation • Brand LoyaltyEffects on Competition• Barriers to entry • Economies up scaleEffects on product costs and prices• Advertising as an expense that increases the cost of
products• Increased differentiation
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Advertising Helps New Competitors Enter the Market