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From desktop to mobile first
Laure Wagner @BlaBlaCar_FR @laurewagner
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90€ 30€ 30€
30€
@BlaBlaCarNL
0€
What is ridesharing?
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People Powered Travel
A travel search engine
A trusted community
@BlaBlaCarNL
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A fast growing community
@BlaBlaCar_FR
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@BlaBlaCarNL
33 y.o. AVERAGE AGE
OF OUR NEW MEMBERS IN 2014
Who rideshares?
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impact
@BlaBlaCarNL
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Impact
@BlaBlaCar_FR
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Why mobile first ?
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History
} 2006 : launch of the website } 2007 : 1st Mobile version } 2009 : 1st iPhone app } 2010 : 1st android app } 2014 : New versions
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} Mobility service } Better UX } Easy to call the co-riders } Reactive : push alterts } Actions in the car } Growing usage } Available in emerging countries
Why
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Mobile first
} 2nd employee was our iPhone developper
} 2 scrum teams internally
} All teams thinking « mobile »
HR
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Mobile first
} New features are design for mobile first
} Then declined for web
Product innovation
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Relation membre
} Same service than desktop
} Innovation to come : HOWTANK
Support
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Les écueils rencontrés
} Last minute Booking
} 2G in India: our 15k app was to heavy
Suprises
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Marketing
} 50% of digital campain of mobile
} Facebook campaign : 50% mobile (download push)
} Display in RTB (A.Mob, Ligatus, mediasmart)
} New parterships have to be mobile
Mobile marketing
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« classic » launches
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Mobile first launches
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Values show you where to go.
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Support Easy
? P2P Trust
Execution
@BlaBlaCar_FR
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D.R.E.A.M.S.
RATED
ACTIVE
Lisa M 26 y.o.
The Trust Framework by
D.R.E.A.M.S.
MODERATED SOCIAL
ENGAGED DECLARED
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We are hiring: BlaBlaCar.com/dreamjobs
Thanks!