social distancing 2020. - itg.co.uk · reopening of select thomas sabo stores, and on the brand’s...
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Social Distancing 2020.Jewellery
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From floor markers for customers queuing outside to posters at the door, H. Samuel’s hygiene signage was clear and distinctive, and it made sure to display a certificate stating it had fully complied with government guidelines.
On social media, the brand built up a genuine sense of excitement through its countdown to reopening but was also keen to outline the measures it would be taking, which was particularly effective on Instagram through the use of bold text and sharp graphics.
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There was no excuse for entering Pandora unprepared – the jewellery brand displayed numerous posters in its window, including one that detailed the number of both customers and staff allowed inside at any given time. Inside, floor markers in Pandora’s customary pink shade outlined its new one-way system.
Sharp, attractive graphics helped convey the message on its website, and its social media posts included similar imagery in a 30-second video running through the various measures in place.
“Pandora retained its usual sense of charm through the look of its
in-store signage, but the measures were still detailed in a clear, easily
understandable manner.”
Robin JungBusiness Unit Director
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‘Stay safe and sparkle’ was a clever slogan that dominated Swarovski’s reopening campaign, maintaining its voice from stores to social media.
It featured on a graphic announcing a limited reopening of its locations posted to Facebook, where it broke down guidelines into five easy-to-remember steps.
In the stores themselves, it was printed onto floor markers designed to enforce the two-metre social distancing rule.
IN-STORE POS
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There was an upbeat feel to the reopening of select Thomas Sabo stores, and on the brand’s website it was keen to welcome back customers before turning to the more serious matter of safety measures.
At its locations, red floor markers were used to show customers where to stand whilst queuing, transitioning to the more recognisable black once they were inside to denote social distancing and the new one-way system.
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No stone was left unturned as Watches of Switzerland outlined safety measures through its digital activity.
They were available on its website via a banner link on the homepage, and on social media through imagery with graphics and text, as well as a video that walked customers through various procedures that would now be commonplace in its stores.
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“While the graphics posted to social media were useful, Watches
of Switzerland’s video really brought to life the new in-store shopping experience, helping to
educate and, importantly, reassure customers about the measures put
in place.”
James CannellChief Creative Officer
Social Distancing 2020.Thank you
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*Information and images within this report are gathered from ITG research, third party resources and materials available in the public domain.